It competes with the product roadmap
The marketing site is nobody's top-line KPI in engineering planning, so it loses the prioritization fight every sprint.
Website Design & Development
A Site Built to Be Found - by Search, by Buyers, and by Models.
Fixed scope, fixed fee, a live date you can put in a board deck. Search and answer-engine visibility designed in from the first wireframe, because retrofitting it costs more than building it right.
Why rebuilds stall
Three reasons a marketing site never ships.
The SEO requirements arrive after design sign-off
By the time technical SEO gets a seat at the table, the information architecture and templates are already locked.
The tracking is somebody else's ticket
Analytics and consent get scoped as a follow-up phase that follow-up budget never funds.
Designed in from day one
Four things a template can't retrofit.
Search and answer-engine visibility
Information architecture, entity coverage, schema, clean crawlable markup, markdown mirrors and llms.txt.
SEO & AEOMeasurement
The data layer, events and consent designed alongside the page, not after.
Pipeline IntelligenceConversion paths
What happens after the form, and whether the CRM can tell where it came from.
Performance
Static output, Core Web Vitals green at launch and not just in the Lighthouse screenshot.
The stack
Static HTML. No CMS.
Static output on Cloudflare Pages with GitHub staging and production, no CMS to license or patch. This isn't a preference we'll negotiate - it's why the site is fast, why it's cheap to run, and why a change takes hours instead of a sprint.
What it means for your team: content updates go through us or through a Git workflow, not a WYSIWYG editor. This suits companies who want speed over self-serve editing.
What's out of scope: we build new sites and rebuilds. We don't take over an existing CMS-based site to maintain it.
Process
Five phases. Fixed dates.
Most builds run two to four weeks end to end, depending on scope. The exact date gets fixed at kickoff, once Discovery scopes the real work - not before.
Discovery & IA
What we need from you: access to analytics, current sitemap, stakeholder interviews, and a content inventory. This is where redirect mapping starts for any migration.
Design system & templates
What we need from you: one round of consolidated stakeholder feedback per template. Design churn here is the single biggest cause of slipped dates.
Build
What we need from you: final copy and assets by the agreed content freeze date.
Instrument & QA
What we need from you: CRM and ad platform access for tag verification, and a review window for staging sign-off.
Launch & handover
What we need from you: DNS access at cutover, and sign-off on the redirect map before it goes live.
Proof
What we've shipped.
45 pages
rebuilt in under a week
Static HTML on Cloudflare Pages, no CMS, staging and production branches. Schema, sitemaps, markdown mirrors and llms.txt built in from the brief.
See the rebuild
45 pages
delivered in 4 weeks
Healthcare AI platform. GitLab-based CI/CD on Cloudflare Pages. The proof point here is scope and speed.
Commercials
Fixed scope. Fixed fee.
Scope variance is handled explicitly, before it's built - not as a surprise line on the final invoice. If something changes mid-build, we scope the change and agree the fee adjustment before any work starts on it.
Frequently asked
Questions about the build.
How long does a build take?
Our own site - 45 pages - was rebuilt in under a week. A typical client rebuild of similar scope runs longer once discovery, content migration and stakeholder review are factored in, but the build itself is fast because we're not waiting on a CMS release cycle.
What if we need a CMS?
Then this isn't the right engagement. We build static output with no CMS to license or patch - content updates go through us or through a Git workflow, not a WYSIWYG editor. That suits companies who want speed over self-serve editing. If self-serve editing is a requirement, we'll tell you that upfront rather than build around it.
Do you migrate our content?
Yes, as part of the build. Content migration is scoped in Discovery alongside the rest of the site architecture.
Who owns the code?
You do. Repository, DNS, hosting account - all yours, with no lock-in.
What happens to our rankings at migration?
We map every existing URL to its new destination before launch, redirect it at cutover, stage the migration rather than flipping everything at once, and hold a monitoring window afterward to catch indexing or ranking drops early. Rankings dip when a migration skips the redirect map or the monitoring window - not as an inherent cost of moving platforms.
One last thing
See what your campaigns are pointing at.
The Pipeline Assessment now includes a conversion surface review - the pages behind your paid campaigns, what they're missing, and how fast you can currently change them.
Five business days. No commitment.