Five-day diagnostic
Give us five days and we will map your LinkedIn ICP, audit your paid channel performance, check your AI search visibility, and trace your pipeline signal from Digital Marketing — built and delivered by senior Verto specialists. Four components. One thirty-minute debrief. No commitment.
Built for B2B technology CMOs and VPs of Marketing operating mid-market and enterprise pipeline programs.
A few of the 200+
Who it's built for
Ideal for
Less ideal for
How it works
Book a kickoff call. Share read-only access to GA4, your CRM, and your ad platforms. Sign the standard NDA if your team requires one.
A senior Verto specialist runs all four components. The same person who runs the analysis presents it back.
A 30-minute live call. We walk through the findings. You ask questions. The debrief stands on its own value, regardless of whether you engage further.
The four components
01 · ICP Audience Snapshot
ICP fit · scored audience
sampleWe will analyze your competitor ICP targeting strategy and create, size, and load ICP audiences in your LinkedIn account across 25,000+ job titles.
What you'll receive: a scored LinkedIn audience preview with named segments, fit ranking, and recommended reach strategy.
02 · Paid Channel Audit
Paid channels · audit matrix
sampleWe audit every active paid channel — Google Ads, LinkedIn Ads, Microsoft Ads, Reddit Ads — across two layers. First, the operational layer: campaign structure, bidding logic, audience segmentation, and budget allocation. Second, the strategic layer: is this channel the right fit for your current GTM motion, and where are the highest-leverage gains? We then check whether conversion signals are being correctly collected, stored, and fed back to the algorithm for campaign optimisation.
What you'll receive: a per-channel audit document with operational findings, strategic recommendations, and a conversion tracking health report.
03 · AI Search Visibility Check
AI search · query coverage
sampleWe run 10–15 of your category's most-asked questions through ChatGPT, Perplexity, and Google AI Overviews. The output shows where you're cited, where you're invisible, and where competitors have built citation authority you haven't.
What you'll receive: a query-by-query visibility matrix with citation context and competitive positioning.
04 · Pipeline Signal Analysis
Click → closed won · signal flow
sampleWe trace the data flow from a click on your ad to a closed-won deal in your CRM — and identify where signal is being lost. Most B2B companies leak measurement at three points: server-side tagging coverage, lead-to-CRM stitching, and offline conversion feedback to the ad platforms.
What you'll receive: a measurement architecture diagram showing what's wired, what's broken, and what the algorithm isn't seeing.
After the assessment
2.3×
pipeline in 90 days · 73% more conversions matched · 4× opportunities at half the budget
After the assessment uncovered measurement gaps, the engagement that followed delivered 2.3× pipeline in 90 days, 73% more conversions matched vs native CRM, and 4× opportunities at 50% of previous budget.
See the work
95%
organic visibility YoY · 138% organic growth QoQ
The assessment exposed a content authority gap. The engagement that followed delivered 95% organic visibility YoY and 138% organic growth QoQ.
See the work
+58%
cold meetings · +40% pipeline per outreach attempt
The assessment surfaced an outbound coverage gap. The engagement that followed delivered 58% more cold meetings and 40% more pipeline per outreach attempt.
See the workRequest the assessment
We'll review your program and send you access instructions within one business day — along with a link to schedule your kickoff call.
We're reviewing your pipeline setup. Expect an email within one business day with your access guide and a link to schedule your kickoff call.
Something went wrong — email us at [email protected]
Yes. No deliverable fees, no obligation to engage further. We run it because most companies don't know where their pipeline is leaking — and the live debrief is a high-trust way to start a real conversation.
Read-only access to GA4, your ad platforms (Google Ads, LinkedIn, Microsoft if applicable), and CRM (Salesforce, HubSpot, or Marketo). We never write data, never run campaigns under our login, and the access can be revoked the moment the debrief ends.
A senior Verto specialist — the same person who presents the debrief. No junior analysts, no offshore team handoffs.
Yes. The deliverables are yours. Many of our clients use them to socialize findings with their CFO or CEO regardless of whether they engage Verto further.
Either nothing — you take the findings and act on them yourself, with no further contact unless you initiate it — or we discuss a 90-day Pilot Sprint. The choice is yours, with no pressure either way.