Inbound · LinkedIn Paid Social
LinkedIn is the awareness layer of the B2B funnel — and the only platform where firmographic precision works at scale. But most LinkedIn campaigns fail the same way: interest-based audiences, broad job titles, no ICP signal flowing back to the bid algorithm. The result is reach without relevance.
We run LinkedIn differently. Audiences built from your CRM. Bid algorithm trained on your closed-won data. Engagement scored at the persona level. The buyer group sees you before they search — and the platform learns who actually buys.
−20%
cost per MQL · 1st-party data activation
A few of the 200+ B2B technology companies we've worked with
Why LinkedIn breaks
Typical setup
NO SIGNALAudience
Job title: "Marketing Operations Manager" + 12 interests
Audience size
4,200,000
Optimization goal
Lead-gen form completions
Conversion source
Form-fills only · no CRM data
Suppression
None
Result: recruiters and vendors fill the audience. The algorithm learns to find form-fillers, not buyers.
Our setup
ICP-DRIVENAudience
CRM-matched ICP list × seniority × function × ICP score
Audience size
38,400 · scored
Optimization goal
SQL · weighted by closed-won value
Conversion source
Offline conversions via CAPI · CRM-driven
Suppression
Customers · competitors · churned · recruiters
Result: the algorithm learns from your closed-won data. The buyer group sees you before they search.
The three mistakes
The LinkedIn ad platform isn't the problem. The setup is. Every B2B marketing team has tried LinkedIn. Many have walked away frustrated because of three mistakes that compound on each other:
Many brands approach LinkedIn as an extension of paid search, expecting direct hand-raiser results. These tactics fail because LinkedIn's most powerful capability is not to harvest hand-raisers, but to influence. Direct MQL conversion is only possible once full-funnel influence has been applied and MQL campaigns are working on highly engaged accounts.
When we audit accounts we see generic audiences built on a handful of titles or job functions. The right audiences use complex AND/OR rules across multiple attributes — forming the individual personas of the Buyer Group, not approximations of them.
9 in 10 companies we work with are not using LinkedIn's measurement capabilities before we arrive. This leaves them blind to the impact awareness spend has on pipeline and revenue.
Pipeline-driven LinkedIn fixes all three at once.
Methodology
Awareness to conversion. Every stage mapped to persona. The motion runs in two parts: first we build the right audience, then we run it through a full-funnel campaign structure.
Many LinkedIn campaigns start with a job title search. We start with your ICP definition — titles, seniority, company size, industry, geography — and run it through our proprietary LinkedIn AI Prospecting Agent.
The agent uses LinkedIn's entire firmographic database as context. Every title and role combination is scored against your ICP, weighted by fit, and ranked. The output is not a broad filter. It's the actual buying population — hyper-scored, sized, and ready to activate in your LinkedIn campaign instance.
Input
ICP Definition
Titles, seniority, company size, industry, geography. Your ideal buyer profile defined as precisely as possible before the agent runs.
Process
LinkedIn AI Prospecting Agent
Our proprietary AI agent scores every title and role combination in LinkedIn's firmographic database against your ICP.
Output
Precision Audience & Sizing
A hyper-scored LinkedIn audience — not a job-title filter, but the actual buying population for your ICP, sized and ready to activate in your company's LinkedIn Campaign Manager account.
LinkedIn AI Prospecting Agent
25k+
job titles scored across the LinkedIn AI Prospecting Agent.
SnapLogic outcome
−20%
cost per MQL via the AI Prospecting Agent + 1st-party data activation.
Once the audience is built, campaigns run across three stages — each with a distinct objective, content type, and KPI. The funnel moves buyers from first awareness to active hand-raise, with persona-level targeting maintained throughout.
TOF · Generate
Persona Awareness
KPI
ICP reach, frequency, and engagement by persona.
MOF · Educate
Persona Engagement
KPI
ICP leads and CPL by persona.
BOF · Convert
Hand-raisers
KPI
MQL rate, pipeline contribution, cost per opportunity.
We account for each click and each impression and relate it to pipeline or revenue generated — so the business can control the top-of-funnel investment and optimise the programs that influence sales conversions.
LinkedIn Capability
Revenue Attribution
Native in-interface revenue attribution capability. Ties LinkedIn campaign spend directly to pipeline and closed revenue inside the LinkedIn Campaign Manager interface.
LinkedIn Capability
Company Intelligence API
A custom analysis capability that allows us to report impressions and engagements by persona — giving visibility into which buyer group members are being reached and how they respond.
Proof
−20%
cost per MQL
78%
of opps showed LinkedIn influence
LinkedIn AI Prospecting Agent + 1st-party data activation. Audience built from CRM-defined ICP signals.
See the work
4×
opportunities at 50% of previous budget
+73%
conversions matched vs SFDC native
LinkedIn awareness layer + Paid Search harvest. Person-level engagement scoring.
See the work
+1,043%
search impression share
+900%
MQLs in Q1
LinkedIn awareness + Paid Search restructure. Full-funnel paid layer rebuilt around qualified pipeline.
See the workWhat makes it work
Our customer's successes above only work if the bid algorithm sees deal outcomes. That's the work our Pipeline Intelligence team does — building the data layer that pipes Salesforce, HubSpot, or Marketo deal-stage signals back to LinkedIn through the Conversions API. The LinkedIn ad platform stops optimizing for form-fillers and starts optimizing for buyers.
CRM ↔ LinkedIn · offline conversions
Customer voice
4.9 / 5
"They built a paid acquisition program that became one of marketing's top three sources of pipeline generation for our business."
Grant Ho
CMO, IRONSCALES · LP, Stage 2 Capital Catalyst
G2 G2 verified review · January 2025
"They built our campaign structure across LinkedIn and Google, set up attribution that tracked real conversions rather than just clicks, and helped us sharpen how we communicated value to different audiences. Lead volume went up and we had data we could actually use to decide where to put budget next."
Verified G2 Reviewer
IT/Cybersecurity · Small-Business
G2 G2 verified review · April 2026
Who this fits
The honest version. Not every B2B company is ready for what's described above. Three filters help.
Best fit
Not the right fit yet
FAQ
How we engage
ICP audience snapshot. LinkedIn audience analysis. Pipeline signal check. Five days. Thirty-minute debrief.
Fixed fee. Fixed scope. Audience built, AI Prospecting Agent activated, offline conversion loop live. Pipeline target agreed in writing.
Ongoing optimization across audience, bidding, and creative. LinkedIn Ads Certified — new formats and targeting deployed for clients as soon as they ship.
Commercial guarantee
Fixed-fee pilots, no scope creep
What you signed for is what you pay. Always.
Renewal earned every quarter
Pipeline targets reviewed at QBR. The work earns the next quarter.
30-day notice from day one
Applies to monthly retainers — cancel any time. The contract doesn't trap you.
The team
Not a black box. Every engagement runs with a defined partner team — three roles, clear ownership, each with a direct line to you.
Client
01
Account Lead
Your primary relationship owner. Translates your marketing objectives into advertising strategy, runs performance reviews, and manages the commercial relationship.
02
Paid Specialist
The hands-on performance owner. Owns campaign build, optimisation, budget management, and the performance roadmap. Accountable for delivery on the platform.
03
Data & Analytics Consultant
Builds your conversion pipelines, audience data flows, and attribution infrastructure. On call throughout the engagement for data escalations and infrastructure needs.
One last thing
The Pipeline Assessment includes an ICP audience snapshot — an AI-generated, scored LinkedIn audience analysis showing which segments are warm, which are wasted, and which are missing.
Five business days. No commitment.