Jobs at Verto

Deliver more than expected.

We help B2B tech companies — mostly in the US — get more customers. 50-ish of us, in Sofia, Ruse, Blagoevgrad, and a Boston outpost. You bring sharp thinking and a drive to keep learning. We'll teach you the tools.

The people you'd work with

Nikol Anestieva

Nikol A. · Growth Associate · Sofia

"I joined straight out of university. Within a year I was running growth for the agency itself — brand, content, the lot."

Paul Green

Paul G. · Growth & AI Solutions · Boston

"We work on the problems that actually move pipeline — and we're building the AI layer to do it faster."

Yasen Lilov

Yasen L. · Lead, AI & Automation

"We build AI agents to handle the repetitive layer of the work. You don't need to be technical to help shape them."

~50 teammates. Four offices. One team.

If you're any of these — keep reading

Paid Media & ABM SEO & AI Search Analytics & Measurement AI Engineering

By the numbers

We invest in the people we hire. Here are the numbers that prove it.

Retention · 2025

94.6%

The people who join tend to stay.

eNPS · Annual survey

100%

This is our Employee Net Promoter Score for 2025.

Avg paid leave taken

33d

Unlimited paid leave that people actually use.

Galina Yurukova

Galina Yurukova

Senior Consultant, Paid Media · Sofia

"Whether you're new to this work or already deep in it — you'd grow faster here than anywhere else I've been."

Growth

Most places promise you'll grow. Here's what we'd actually put on your calendar.

Every year, every person.

130h

Per year, on calendar

Training

Blocked off in advance. Skills, tools, whatever helps you get better.

Ongoing

1:1 + 2× yearly 360°

Feedback

Regular 1:1s and a Personal Development Plan with your manager. Twice a year, a structured 360° review — written, specific, from peers and managers.

2

Per year

Workshops

Feedback, presenting, managing up — the soft stuff that's actually hard.

Plus a personal training budget (Coursera, books, conferences — yours to spend) and written level-up criteria, so you know what you're being measured on.

What you'd build on

What your week would actually look like.

We help B2B tech companies turn visitors into customers — ads, SEO, and wiring up their data so they can see what's working. 7 in 10 clients are US-based.

Timezones: most calls land 3–6pm Sofia. Past 7pm it's flagged and the next morning is yours.

Measurement

Pipeline stage funnel

Visit
48,2k
MQL
1,140
Stage 1
382
Won
48

Getting the tracking right so the data can be trusted — clean collection, privacy-compliant, reliable reports, and campaign decisions based on what's actually happening.

Paid acquisition

Pipeline influenced · by channel

LinkedIn · ABM
$1.4M
Google Search
$820K
Meta · Retarget
$310K
6sense / ABM
$960K

Managing campaigns day-to-day, tracking pipeline performance by channel, and working with the client's team to improve what's not moving.

Organic visibility

Audience presence · where they are

Search · Google & Bing SEO
AI tools · ChatGPT · Perplexity · Gemini AEO
Communities · Reddit · LinkedIn · forums mapping

Strategy & execution plan

Finding where a client's buyers are searching and having conversations — then building the strategy and execution plan to be present across all of it.

AI & Automation

What they build

Custom AI agents for the problems off-the-shelf tools can't solve — audience targeting, reporting, briefs, competitor intelligence.

How they work

Embedded alongside paid, SEO, and analytics — identifying what to automate next, then building and shipping it.

The people doing it

MI DM Yasen Lilov Galina Yurukova VS AK PI +44

~50 teammates across four offices. Paid, SEO, analytics, engineering, creative, strategy — all in one team.

A few of the companies we've partnered with

Recent work · B2B developer tools

2.4× qualified pipeline in six months — on the same paid budget.

A US developer-tools scale-up was burning budget on broad-match keywords and vanity MQLs. We rebuilt measurement on GA4 + server-side tags, rewired ABM to Stage-1 opportunities, and handed the team a weekly view that ties every channel back to revenue.

See how we did it
AI at Verto

Agents do the grunt work. You do the thinking and client relationship management.

AI tools are part of the daily workflow — no technical background needed to use them well. On top of that, we build custom agents for the messy problems off-the-shelf tools can't crack. Less copy-paste, more problems worth solving.

10+

Agents in production

What agents do

Audience builds, copy variants, weekly GA4 reports, competitor scans, brief drafting — the repetitive 60%.

What you do

The strategy call, the client judgment, deciding what's worth shipping, what to throw away — the part that still needs a human.

What it means for your career

A junior here at 12 months handles the scope of a mid-level at most agencies — because the busywork is already automated.

Built by

Yasen Lilov

Yasen Lilov

Lead · AI & Automation

Dimitar Ivanov

Dimitar Ivanov

AI & Automation Specialist

You'd work alongside these tools every day — and your fingerprints will end up on the ones we ship next.

How we work together

Our values.

Here's what we'd ask of you, and what you can ask of us. If any of these would annoy you to live with day-to-day, we're probably not your people — and that's fine.

01

We Explore

Growth is our compass. We'd rather try something, learn from it and adjust than wait for the perfect plan. Setbacks aren't dead ends — they're how we get better.

02

We Create Value

We back our work with data and focus on what actually moves our clients' business — not vanity metrics. We turn challenges into real results and build partnerships that get stronger over time.

03

We Shine

Bring your best, and let it be seen. We give people room to own their work, share their ideas and grow into who they want to become. Potential counts as much as track record.

04

We Get It Done

We keep our word and we keep things moving. Rather than wait for the perfect moment, we act, adapt to each client, and see the work through to a result we're proud of.

05

We Share

What we learn belongs to the team — the playbook, the win, the lesson from a mistake. Feedback goes both ways, and every voice counts, from the newest hire to the most experienced.

06

We Care

Well-being isn't a perk — it's how we work. Life is bigger than the job: rest, family, friends and the things that matter to you all have a place. When people thrive, the company thrives.

Life at Verto

The part that's hard to write and easy to show.

Specialty coffee bars we take more seriously than we should. Thirsty Thursdays, Value Week, offsites, whatever the team's cooking up. Instagram is the honest version.

Instagram feed loads the latest posts from @vertodigitalagency. When it's quiet, it's quiet — we don't script this.

Follow @vertodigitalagency

The short list

Perks & benefits.

Just a few of the highlights. Full details come up when we meet.

Unlimited days off

Take the time you need to recharge, prioritize self-care, and engage in activities that bring you joy. Return refreshed and energized, ready to tackle new challenges.

Additional health insurance

We know you need to be at your best to do your best. That's why we believe it is essential that everyone on the team have premium quality access to healthcare.

Flexible working conditions

Make use of flexible working hours and find your own rhythm. Maintain a healthy work-life balance while staying focused, productive, and connected to the team's success.

Annual profit sharing system

Our hard work and collective effort are what is generating real value for the company. To reward everyone's contribution, we developed an annual team profit distribution system.

Who we hire

Sharp people. Any background.

Great B2B marketers do not always follow the same path. What matters most is curiosity about business, technology and how companies grow. Whether your experience comes from marketing, sales, communications, research, tech or another field, we value people who are eager to learn, have that sharp analytical mind and understand how business works.

If you're starting out

Paired with a buddy from week one. Calendar time to learn, not just deliver.

If you're switching careers

Writers, analysts, sales, engineers — we've hired from all of them. Modern marketing rewards the mix.

If you've done this for years

Peers who already know the tools. Less explaining, more doing. Plus AI agents taking the busywork off your plate.

What we screen for

Sharp thinking. Judgment under uncertainty. The honesty to say "I don't know yet" — and the drive to go find out. Everything else we'll teach.

Everyone is welcome to apply — your age, gender, background, or disability don't factor into our decision. If you need anything from us during the process, just ask.

Where we work

Pick the base closest to your couch.

HQ

Sofia

Campus X — most senior staff.

BG

Ruse

Riverside, near the university.

BG

Blagoevgrad

South-west, near AUBG.

US

Boston

Small outpost.

Same team, same work, same specialty coffee in all of them.

What's hard here

Things we don't always put in job ads.

You're accountable from month one

There's no ramp where results don't count yet. Clients pay for pipeline, not effort, and we don't hide behind "it takes time."

The learning curve doesn't flatten

Every quarter we add new channels, tools, and approaches. If you're not actively growing your skill set, you're falling behind. There's no role here that stays the same for long.

Small team means no hiding

Everyone's output is visible. There's no large org to absorb a slow quarter. If you're coasting, the whole team feels it.

Apply

Open roles.

Current openings across Sofia, Ruse, and Blagoevgrad. Pick your base, pick your discipline.

Sofia Ruse Blagoevgrad

Find your role and apply.

Filter by your office, read the description, send your CV in a few minutes. You'll get a reply from a human here — not an auto-acknowledgement. Salary range, contract type and benefits are listed on each role.

What happens after you apply

  1. 1 Meeting with HR — our story and yours. ~1h.
  2. 2 Meet your hiring manager — the job details. ~1h.
  3. 3 A practical task — the kind of thing you'd do on the job. Time-boxed to 2 hours.
  4. 4 Final round with the hiring manager and meet the service lead/team. ~1h.

End-to-end: 2–3 weeks. A real human reads every application.

No role fits?

Introduce yourself.

Doesn't mean there isn't one for you — roles open all the time. Send your CV or LinkedIn with a few lines on why Verto and what you'd want to work on. A real person reads every one.

Typical reply time: 1 business week. Not a queue.

FAQ

Questions people ask.

What's the interview process like?

First you meet HR to learn more about Verto. Then meeting your direct manager followed by a practical task (up to 2 hours), and a final round with the service lead and team. Two to three weeks end-to-end.

What about salary?

We'll discuss your expectations openly in the first call. Each role at Verto has a current salary range that covers people with different backgrounds and onboarding needs. On top of base salary, the profit-based bonus (calculated on individual and company performance) has averaged 2× base salary across the last three years.

What does hybrid actually mean?

We do home office but we also value in-person time — especially in your first 3–6 months when you're ramping up and meeting colleagues, new work challenges and culture. After that we have more freedom and flexibility choosing our work place but keeping a good balance is the key.

Do you hire juniors?

Yes, regularly. We hire for curiosity and trajectory as much as current skills — especially in SEO, Paid, and Analytics.

What languages do I need?

You'll work in English with US clients, so professional-level English matters.

Which offices hire for which teams?

Most roles can be based in any of our three Bulgarian offices. A few roles are Sofia-only by default — we'll note that clearly in the job description.

Do I need to be in Bulgaria?

For most roles, yes. Some remote flexibility exists, but we expect you to be in-country and in the office for your first 3–6 months.

Will I be on US hours?

No — not by default. Most client calls land 3–6pm Sofia. If something runs past 7pm it's flagged and the next morning is yours. The Boston outpost exists so nobody here has to live on US time.

Are AI agents replacing roles at Verto?

Honestly: agents are replacing tasks, not people. The manual 60% of a junior's week — audience builds, ad-copy variants, GA4 reports — is what we're automating. The result is that juniors here take on mid-level scope within a year, and nobody's job is the copy-paste part. If anything, we're hiring more people, not fewer.