Our story · since 2018

We build pipeline for B2B technology companies.

The strategies, tactics, and tools are changing fast. The problem we're solving isn't.

Here's how we got here ↓

2018, Sofia

It started with a number that didn't add up.

Most B2B technology companies had the same problem. Marketing was producing reports full of leads, clicks, and form fills. Finance was reporting pipeline. The two numbers rarely matched, and nobody could fully explain why.

Most agencies weren't trying to. They were paid to produce activity, and activity is easier to deliver than pipeline.

So Zoran Arsovski started VertoDigital to do the other thing - take the harder question seriously and build an agency around answering it. What does it actually take to make marketing's numbers and pipeline's numbers match?

That question turned out to be the work of a decade. Eight years in, we're still answering it.

- Zoran Arsovski, Managing Partner

The decision

Most agencies were getting wider. We went the other way.

What makes B2B different

B2B go-to-market is its own discipline. The buying committee, the planning cycles, the internal systems, the way pipeline is tracked and defended - it's not a faster version of consumer. It's a different game with different rules.

What most agencies miss

Most agencies manage channels. We learned the organizations. Self-serve SaaS, enterprise, everything in between - every engagement built the same body of knowledge about how B2B marketing teams actually plan, execute, and measure results.

What that changes

When you understand how a marketing org works from the inside, you stop being a vendor and start being a partner who can move the revenue number together. That's the only outcome that matters in B2B.

Meet the team

The people you will be working with.

50+ people, two continents, one obsession. Strategy, creative, and client leadership in Boston. Engineering, analytics, and operations in Sofia. The same Slack channel for both.

Zoran Arsovski

Managing Partner · Sofia

Yasen Lilov

Partner, Head of Pipeline Intelligence · Sofia

Ivailo Shipochki

Partner, Head of Inbound & Outbound Growth · Sofia

Bilyana Katmarova

Partner, Finance · Sofia

Paul Green

Director, Growth & AI Solutions · Boston

Rumyana Kercheva

Director, Paid Growth · Sofia

Alexandra Yanakieva

Director, Paid Growth · Sofia

Elitsa Dankova

Director, SEO & AEO · Sofia

Svetlana Taseva

Consultant, Finance · Ruse

Victoria Petrova

Consultant, People & Culture · Sofia

Nikol Anestieva

Associate, Growth · Sofia

Aleksandar Gegov

Assistant, People & Culture · Sofia