Our story · since 2018
We build pipeline for B2B technology companies.
The strategies, tactics, and tools are changing fast. The problem we're solving isn't.
Here's how we got here ↓
Hero image — whole team photo, group shot, or large team offsite. Wide aspect ratio.
2018, Sofia
It started with a number that didn't add up.
Sofia rooftops, Campus X exterior, or an early team photo from 2018. Sense of place & beginning.
Most B2B technology companies had the same problem. Marketing was producing reports full of leads, clicks, and form fills. Finance was reporting pipeline. The two numbers rarely matched, and nobody could fully explain why.
Most agencies weren't trying to. They were paid to produce activity, and activity is easier to deliver than pipeline.
So Zoran Arsovski started VertoDigital to do the other thing — take the harder question seriously and build an agency around answering it. What does it actually take to make marketing's numbers and pipeline's numbers match?
That question turned out to be the work of a decade. Eight years in, we're still answering it.
— Zoran Arsovski, Managing Partner
The decision
Most agencies were getting wider. We went the other way.
What makes B2B different
B2B go-to-market is its own discipline. The buying committee, the planning cycles, the internal systems, the way pipeline is tracked and defended — it's not a faster version of consumer. It's a different game with different rules.
What most agencies miss
Most agencies manage channels. We learned the organizations. Self-serve SaaS, enterprise, everything in between — every engagement built the same body of knowledge about how B2B marketing teams actually plan, execute, and measure results.
What that changes
When you understand how a marketing org works from the inside, you stop being a vendor and start being a partner who can move the revenue number together. That's the only outcome that matters in B2B.
Meet the team
The people you will be working with.
50+ people, two continents, one obsession. Strategy, creative, and client leadership in Boston. Engineering, analytics, and operations in Sofia. The same Slack channel for both.
Zoran Arsovski
Managing Partner · Sofia
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Alexandra Yanakieva
Director, Paid Media · Blagoevgrad
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Paul Green
Growth & AI Solutions · Boston
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Elitsa Dankova
Director, SEO/AEO · Sofia
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Ivailo Shipochki
Partner, Growth · Sofia
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Bilyana Katmarova
Finance Business Partner · Sofia
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Yasen Lilov
Partner, Pipeline Intelligence · Sofia
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Nikol Anestieva
Growth Associate · Sofia
LinkedInThe offices
Built in Bulgaria. Working with companies across the world.
HQ · Bulgaria
Sofia
Campus X, our headquarters. Most of the senior team works here — strategy, paid media, SEO, analytics, and our AI work. Bulgaria's best tech hub, and we like it that way.
Bulgaria
Ruse
On the riverside, near the university. A great pool of analytical and technical people, in a city that's quietly become one of Bulgaria's strongest places to hire.
Bulgaria
Blagoevgrad
South-west Bulgaria, right next to AUBG. A steady source of early-career hires who turn up curious and sharp.
United States
Boston
Our US outpost. Strategy, client meetings, and the executive relationships that keep our Sofia-based work feeling close to American B2B tech.
What's next
The AI shift isn't pulling us in a new direction. It's letting us go faster in the one we were already heading.
The work doesn't change — we build pipeline for B2B technology companies. AI just lets us do it faster: audience research, measurement, content that doesn't slow strategy down.
Same thesis as 2018. Marketing has to produce pipeline. The only thing different now is how quickly we can prove it.
Work with us
If the numbers aren't matching — pipeline vs. marketing — that's the conversation we're built for.
Your call is with
Paul Green
Growth & AI Solutions · Boston, MA
Thirty minutes. No agenda, no slides — just your pipeline.
Paul runs every introductory call personally. You'll know by minute twenty whether we're a fit. If we're not, he'll tell you honestly and point you in the right direction.
Book a callJoin the team
We're hiring
Sofia, Ruse, Blagoevgrad, Boston.
See open rolesFollow on LinkedIn
What's working, what isn't, and patterns from 200+ B2B tech companies.
