Content Hub
Blogs, talks, webinars and tools for B2B marketing leaders proving pipeline to the board.
A real client case study on building content for AI search visibility - four practical content layers with real outputs and templates.
Speaker
Teodora Koleva
Consultant, SEO & AEO · VertoDigital
Most SEO content ranks and still doesn't sell. Here's the six-step process for SEO content development that treats conversion as a requirement, not an afterthought.
Velin Dragoev · Aug 18, 2026 · 12 min
A nine-step process to audit, restructure, and automate your B2B site for ChatGPT, Perplexity, and AI Overviews - plus how to measure whether it's moving pipeline.
Velin Dragoev · Aug 18, 2026 · 18 min
Why we run Google Ads as a Search-only channel, and the structure, signals, and bidding sequence that turns spend into qualified pipeline.
Ivailo Shipochki · Aug 13, 2026 · 13 min
Connect campaigns to CRM outcomes, delay automation until intent data is reliable, and judge performance against pipeline and revenue - not leads alone.
Denitsa Yordanova · Aug 10, 2026 · 10 min
A pipeline-assist channel, not a Search replacement - how to structure prospecting vs retargeting campaigns, target with signals, and measure it right.
Denitsa Yordanova · Aug 7, 2026 · 10 min
The three types of ABM, the three levels of signal, and the handoff plan that decides whether an account-based program becomes pipeline or just a report.
Ivailo Shipochki · Jul 31, 2026 · 12 min
A form fill is not revenue. The data path, key identifiers, and why offline conversion imports fail to match, for feeding CRM outcomes back to Google Ads.
Denislav Hadzhiminev · Jul 30, 2026 · 11 min
Diagnose the root cause first, then work the fixes in order - audience, exclusions, Lead Gen Forms, dayparting - for a 40-60% CPL reduction in 60 days.
Marie Goygadjieva · Jul 28, 2026 · 11 min
Blogs build awareness, whitepapers help buyers evaluate, case studies close deals. The 9 best B2B content formats, mapped to the buyer's stage.
Desislava Dermishkova · Jul 28, 2026 · 16 min
A behind-the-scenes recap on rebuilding vertodigital.com with Claude Code - the real workflow, what worked, what didn't, and how it went once the room got talking.
Not a choice between the two - a ratio. How to split budget by intent, ACV, and sales cycle, and stop wasting spend.
Emil Zagorov · Jul 22, 2026 · 12 min
Buyers now decide on vendors across Google, AI answer engines, and LinkedIn before ever visiting your site - here's how SEO, GEO, and AEO fit together.
Velin Dragoev · Jul 13, 2026 · 15 min
Structure your content so ChatGPT, Perplexity, and Google AI Overviews trust, cite, and surface it.
Teodora Koleva · Jun 28, 2026 · 9 min
How the new channel works, what it can and can’t do, and how to measure it against pipeline.
Emil Zagorov · Jun 28, 2026 · 10 min
One shared definition of a qualified opportunity - wired to the CRM - ends the standoff.
Yasen Lilov · Jun 12, 2026 · 9 min
Our team completed LinkedIn Ads certifications across Fundamentals, Marketing Strategy, Content & Creative Design, and Measurement.
Why MQL-based attribution lies to you, and how to replace it with a model that holds up.
Dimitar Ivanov · May 28, 2026 · 6 min
A practical session with 35 marketers and SEO practitioners on where AI automates content workflows - and where human judgment still makes the difference.
Account-level intent tells you a company is engaged. It doesn’t tell sales who to call. This session breaks down how you can close that gap with contact-level data.
The AI layer we’ve built on top of every client campaign - now available to explore.
Whether you're updating your design, switching platforms, or restructuring your offering - a successful migration takes careful planning to avoid losing hard-earned rankings.
The real trade-offs between an in-house team and an agency - and how to scale B2B tech marketing with both.
VertoDigital now has a US outpost in Boston - closer to the clients we’ve been serving across the US market.
How B2B teams use LinkedIn's Company Intelligence API and persona-level signals to identify and prioritize buyer groups in target accounts.
How to optimise for AI-generated answers, not just the ten blue links.
Elitsa Dankova · Apr 18, 2026 · 8 min
Starting an AI Search Audit without the right foundations can lead to misleading insights and missed opportunities. Here's what to prepare beforehand.
Define, capture, and match offline conversions - ClickID tracking, native vs. third-party connectors, and signals smart bidding can trust.
Clicks and impressions don't prove LinkedIn ROI. Pipeline does. This session walks through a 4-step framework for connecting your LinkedIn activity to real revenue.
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