Content Hub
Blogs, talks, webinars and tools for B2B marketing leaders proving pipeline to the board.
A first look at ChatGPT Ads - targeting, cost, and quality compared to LinkedIn and Google - based on live campaigns we've been running since launch.
Speaker
Emil Zagorov
Consultant, Paid Growth · VertoDigital
They're not the same feature, and optimizing for one doesn't cover the other. Here's the real difference, backed by citation data.
Velin Dragoev · Sep 25, 2026 · 10 min
Most guides tell you to fund a new AI ad channel. Here's what your current budget already covers, and why ChatGPT is the one worth funding now.
Emil Zagorov · Sep 16, 2026 · 12 min
A private CMO Brunch with 45 Boston B2B tech marketing leaders on what's actually working in modern GTM - plus the practical 2026 playbook to download.
LinkedIn now certifies agencies, not just individuals. What the badge actually requires, what it doesn't guarantee, and a 3-question framework for vetting a partner.
Zoran Arsovski · Sep 11, 2026 · 8 min
A practical session on the approach we used with a real client, for building content that gets cited by AI search tools, not just ranked by traditional search.
Most SEO content ranks and still doesn't sell. Here's the six-step process for SEO content development that treats conversion as a requirement, not an afterthought.
Velin Dragoev · Aug 18, 2026 · 12 min
A nine-step process to audit, restructure, and automate your B2B site for ChatGPT, Perplexity, and AI Overviews - plus how to measure whether it's moving pipeline.
Velin Dragoev · Aug 18, 2026 · 18 min
Why we run Google Ads as a Search-only channel, and the structure, signals, and bidding sequence that turns spend into qualified pipeline.
Ivailo Shipochki · Aug 13, 2026 · 13 min
Connect campaigns to CRM outcomes, delay automation until intent data is reliable, and judge performance against pipeline and revenue - not leads alone.
Denitsa Yordanova · Aug 10, 2026 · 10 min
A pipeline-assist channel, not a Search replacement - how to structure prospecting vs retargeting campaigns, target with signals, and measure it right.
Denitsa Yordanova · Aug 7, 2026 · 10 min
The three types of ABM, the three levels of signal, and the handoff plan that decides whether an account-based program becomes pipeline or just a report.
Ivailo Shipochki · Jul 31, 2026 · 12 min
A form fill is not revenue. The data path, key identifiers, and why offline conversion imports fail to match, for feeding CRM outcomes back to Google Ads.
Denislav Hadzhiminev · Jul 30, 2026 · 11 min
Diagnose the root cause first, then work the fixes in order - audience, exclusions, Lead Gen Forms, dayparting - for a 40-60% CPL reduction in 60 days.
Marie Goygadjieva · Jul 28, 2026 · 11 min
Blogs build awareness, whitepapers help buyers evaluate, case studies close deals. The 9 best B2B content formats, mapped to the buyer's stage.
Desislava Dermishkova · Jul 28, 2026 · 16 min
A behind-the-scenes recap on rebuilding vertodigital.com with Claude Code - the real workflow, what worked, what didn't, and how it went once the room got talking.
Not a choice between the two - a ratio. How to split budget by intent, ACV, and sales cycle, and stop wasting spend.
Emil Zagorov · Jul 22, 2026 · 12 min
Buyers now decide on vendors across Google, AI answer engines, and LinkedIn before ever visiting your site - here's how SEO, GEO, and AEO fit together.
Velin Dragoev · Jul 13, 2026 · 15 min
Structure your content so ChatGPT, Perplexity, and Google AI Overviews trust, cite, and surface it.
Teodora Koleva · Jun 28, 2026 · 9 min
How the new channel works, what it can and can’t do, and how to measure it against pipeline.
Emil Zagorov · Jun 28, 2026 · 10 min
One shared definition of a qualified opportunity - wired to the CRM - ends the standoff.
Yasen Lilov · Jun 12, 2026 · 9 min
Our team completed LinkedIn Ads certifications across Fundamentals, Marketing Strategy, Content & Creative Design, and Measurement.
Why MQL-based attribution lies to you, and how to replace it with a model that holds up.
Dimitar Ivanov · May 28, 2026 · 6 min
A practical session with 35 marketers and SEO practitioners on where AI automates content workflows - and where human judgment still makes the difference.
Account-level intent tells you a company is engaged. It doesn’t tell sales who to call. This session breaks down how you can close that gap with contact-level data.
The AI layer we’ve built on top of every client campaign - now available to explore.
Whether you're updating your design, switching platforms, or restructuring your offering - a successful migration takes careful planning to avoid losing hard-earned rankings.
The real trade-offs between an in-house team and an agency - and how to scale B2B tech marketing with both.
VertoDigital now has a US outpost in Boston - closer to the clients we’ve been serving across the US market.
How B2B teams use LinkedIn's Company Intelligence API and persona-level signals to identify and prioritize buyer groups in target accounts.
How to optimise for AI-generated answers, not just the ten blue links.
Elitsa Dankova · Apr 18, 2026 · 8 min
A practical session on how AI actually performs on real advertising work - tested across 7 analysis and optimization tasks and our entire client portfolio.
Starting an AI Search Audit without the right foundations can lead to misleading insights and missed opportunities. Here's what to prepare beforehand.
Define, capture, and match offline conversions - ClickID tracking, native vs. third-party connectors, and signals smart bidding can trust.
Clicks and impressions don't prove LinkedIn ROI. Pipeline does. This session walks through a 4-step framework for connecting your LinkedIn activity to real revenue.
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