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Blogs, talks, webinars and tools for B2B marketing leaders proving pipeline to the board.
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One shared definition of a qualified opportunity - wired to the CRM - ends the standoff. Here is the exact model we deploy in the first 30 days.
Structure your content so ChatGPT, Perplexity, and Google AI Overviews trust, cite, and surface it.
Teodora Koleva · Jun 28, 2026 · 9 min
How the new channel works, what it can and can’t do, and how to measure it against pipeline.
Emil Zagorov · Jun 28, 2026 · 10 min
One shared definition of a qualified opportunity - wired to the CRM - ends the standoff.
Yasen Lilov · Jun 12, 2026 · 9 min
Our team completed LinkedIn Ads certifications across Fundamentals, Marketing Strategy, Content & Creative Design, and Measurement.
Whether you're updating your design, switching platforms, or restructuring your offering - a successful migration takes careful planning to avoid losing hard-earned rankings.
Why MQL-based attribution lies to you, and how to replace it with a model that holds up.
Dimitar Ivanov · May 28, 2026 · 6 min
A practical session with 35 marketers and SEO practitioners on where AI automates content workflows - and where human judgment still makes the difference.
Account-level intent tells you a company is engaged. It doesn’t tell sales who to call. This session breaks down how you can close that gap with contact-level data.
The AI layer we’ve built on top of every client campaign - now available to explore.
The real trade-offs between an in-house team and an agency - and how to scale B2B tech marketing with both.
VertoDigital now has a US outpost in Boston - closer to the clients we’ve been serving across the US market.
How B2B teams use LinkedIn's Company Intelligence API and persona-level signals to identify and prioritize buyer groups in target accounts.
How to optimise for AI-generated answers, not just the ten blue links.
Elitsa Dankova · Apr 18, 2026 · 8 min
Starting an AI Search Audit without the right foundations can lead to misleading insights and missed opportunities. Here's what to prepare beforehand.
Clicks and impressions don't prove LinkedIn ROI. Pipeline does. This session walks through a 4-step framework for connecting your LinkedIn activity to real revenue.
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