Content Hub

Pipeline thinking,
all in one place.

Blogs, talks, webinars and tools for B2B marketing leaders proving pipeline to the board.

How We Rebuilt Our Website With Claude Code

Thu, Jul 23 · 10:00 AM Campus X, Sofia Free to attend

A behind-the-scenes look at the actual workflow, design system, SEO/AEO, why we went CMS-free, and how it all actually went.

Speakers

Zoran Arsovski

Nikol Anestieva

Featured

Marketing says it’s working. Sales says the leads are garbage. Here’s how to settle it.

One shared definition of a qualified opportunity - wired to the CRM - ends the standoff. Here is the exact model we deploy in the first 30 days.

Yasen Lilov Jun 12, 2026

Read blog

Blog

How to reduce LinkedIn Ads CPL: a diagnostic playbook

Diagnose the root cause first, then work the fixes in order - audience, exclusions, Lead Gen Forms, dayparting - for a 40-60% CPL reduction in 60 days.

Blog

Best B2B content formats to drive organic pipeline growth

Blogs build awareness, whitepapers help buyers evaluate, case studies close deals. The 9 best B2B content formats, mapped to the buyer's stage.

Blog

LinkedIn vs Google Ads for B2B: which channel should get your budget?

Not a choice between the two - a ratio. How to split budget by intent, ACV, and sales cycle, and stop wasting spend.

Blog

What's the difference between SEO, GEO, and AEO?

Buyers now decide on vendors across Google, AI answer engines, and LinkedIn before ever visiting your site - here's how SEO, GEO, and AEO fit together.

Blog

How to optimise your owned content for AI search

Structure your content so ChatGPT, Perplexity, and Google AI Overviews trust, cite, and surface it.

Blog

ChatGPT Ads for B2B and SaaS brands

How the new channel works, what it can and can’t do, and how to measure it against pipeline.

Blog

Marketing says it’s working. Sales says the leads are garbage. Here’s how to settle it.

One shared definition of a qualified opportunity - wired to the CRM - ends the standoff.

News

VertoDigital becomes one of the first LinkedIn Ads Certified Agencies

Our team completed LinkedIn Ads certifications across Fundamentals, Marketing Strategy, Content & Creative Design, and Measurement.

Video

How to Master a Website Migration: SEO Insights

Whether you're updating your design, switching platforms, or restructuring your offering - a successful migration takes careful planning to avoid losing hard-earned rankings.

Blog

Rebuilding attribution around closed-won, not MQLs

Why MQL-based attribution lies to you, and how to replace it with a model that holds up.

VertoTalks

Human-Led, AI-Powered: Content AI Automations That Actually Work

A practical session with 35 marketers and SEO practitioners on where AI automates content workflows - and where human judgment still makes the difference.

On-Air

ABM in 2026: Giving Sales the “Who” Behind the “What”

Account-level intent tells you a company is engaged. It doesn’t tell sales who to call. This session breaks down how you can close that gap with contact-level data.

Tool

Introducing Verto AI - our agents and workflows platform

The AI layer we’ve built on top of every client campaign - now available to explore.

Ebook

Should you build in-house or hire an agency?

The real trade-offs between an in-house team and an agency - and how to scale B2B tech marketing with both.

News

We opened a Boston outpost

VertoDigital now has a US outpost in Boston - closer to the clients we’ve been serving across the US market.

VertoTalks

LinkedIn Takes ABM to The Next Level in 2026: Company Intelligence API

How B2B teams use LinkedIn's Company Intelligence API and persona-level signals to identify and prioritize buyer groups in target accounts.

Blog

SEO & AEO: winning the answer engines

How to optimise for AI-generated answers, not just the ten blue links.

Video

What To Do Before an AI Search Audit: Laying the Right Foundations

Starting an AI Search Audit without the right foundations can lead to misleading insights and missed opportunities. Here's what to prepare beforehand.

Offline Conversions

Ebook

The offline conversion your ad platforms can actually use

Define, capture, and match offline conversions - ClickID tracking, native vs. third-party connectors, and signals smart bidding can trust.

On-Air

Proving LinkedIn ROI: A Framework For Smarter B2B Measurement

Clicks and impressions don't prove LinkedIn ROI. Pipeline does. This session walks through a 4-step framework for connecting your LinkedIn activity to real revenue.

Pipeline thinking,all in one place.

How We Rebuilt Our Website With Claude Code

Marketing says it’s working. Sales says the leads are garbage. Here’s how to settle it.

How to reduce LinkedIn Ads CPL: a diagnostic playbook

Best B2B content formats to drive organic pipeline growth

LinkedIn vs Google Ads for B2B: which channel should get your budget?

What's the difference between SEO, GEO, and AEO?

How to optimise your owned content for AI search

ChatGPT Ads for B2B and SaaS brands

Marketing says it’s working. Sales says the leads are garbage. Here’s how to settle it.

VertoDigital becomes one of the first LinkedIn Ads Certified Agencies

How to Master a Website Migration: SEO Insights

Rebuilding attribution around closed-won, not MQLs

Human-Led, AI-Powered: Content AI Automations That Actually Work

ABM in 2026: Giving Sales the “Who” Behind the “What”

Introducing Verto AI - our agents and workflows platform

Should you build in-house or hire an agency?

We opened a Boston outpost

LinkedIn Takes ABM to The Next Level in 2026: Company Intelligence API

SEO & AEO: winning the answer engines

What To Do Before an AI Search Audit: Laying the Right Foundations

The offline conversion your ad platforms can actually use

Proving LinkedIn ROI: A Framework For Smarter B2B Measurement

Pipeline thinking,
all in one place.