Inbound · SEO & AEO

Organic visibility, built for both Google and the AI search era.

Search is splitting into two layers. Traditional SEO still drives most of organic traffic. But ChatGPT, Perplexity, and Google AI Overviews are the new gatekeepers — and the rules of being cited there are different from the rules of ranking on page one.

We run SEO and AEO as one engine. Technical foundation that crawlers and AI systems can both read. Content built for ICP buying-journey queries. Topical authority that compounds across both surfaces. The result: organic visibility that lowers CAC across every paid channel.

95%YoY

organic traffic growth · contributing to $100M ARR

A few of the 200+ B2B technology companies we've worked with

The two layers

Search isn't one surface anymore.

Layer 1 · SEO

RANK
how to integrate marketing data with crm

  • vertodigital.com

    Marketing-to-CRM integration · the data layer

  • competitor-a.com

    Top 7 marketing automation tools

  • competitor-b.com

    CRM data integration explained

Layer 2 · AEO

BE CITED
how to integrate marketing data with crm

Server-side GTM connects deal-stage signals from your CRM to ad platforms via offline conversion tracking. 1 The algorithm learns from closed-won outcomes, not form-fills.

1 vertodigital.com · cited 2×

One content layer

Built for both surfaces

Increasingly, the answer to a buyer's question is delivered before they reach a result page — by ChatGPT, Perplexity, or Google AI Overviews. If you weren't cited, you weren't in the conversation.

Most agencies cover SEO. Few do AEO well. Fewer still run them as one engine — where technical SEO compounds AEO authority, and vice versa. That's what we've built.

Methodology

How we run B2B SEO and AEO.

Five components. The system is what produces the compounding effect.

Live · SEO + AEO compounding flywheel

SEO + AEO compounding flywheel Five stages in a closed rectangular cycle: top row goes left to right through Technical foundation, Content roadmap, and Production engine; right side drops down to Distribution and AEO; bottom row goes right to left to Authority signal; left side rises back to Technical foundation, completing the loop. 01 Technical foundation CRAWL · SCHEMA · CWV 02 Content roadmap ICP QUERY MAP 03 Production engine AI + HUMAN SME 04 Distribution + AEO CHATGPT · PERPLEXITY · AIO 05 Authority signal CITATIONS · LINKS · CTRs COMPOUNDING CYCLE Authority compounds across both surfaces. SEO INVESTMENTS LIFT AEO · AEO CITATIONS LIFT SEO
01 infrastructure

Technical Accessibility and Foundation

Most websites have technical problems they don't know about. Some block search engines from crawling key pages. Others load too slowly to hold attention.

We audit all of your web properties to find what's getting in the way. Technical foundation, crawlability, Core Web Vitals, and markup - everything that tells search engines and LLMs whether your site can be accessed, trusted, and cited.

The output isn't a spreadsheet of issues but a prioritized roadmap your team can actually act on.

02 strategy

AEO Content Roadmap

Most content strategies chase vanity metrics such as traffic and visibility. Ours are built around your buyer and leading them to your pipeline.

Our AEO content roadmap prioritizes every stage of how your ICP searches and makes decisions - from the first question they may ask to the moment they're ready to talk to your team. Every content piece is designed to show up where they're looking: traditional search results, AI Overviews, and LLMs.

03 production

Hybrid AI + human content engine.

AI handles structure, first-draft, and scaling. Human subject-matter experts handle accuracy, point-of-view, and the original insight LLMs can't produce on their own. The output is content that ranks, gets cited, and reads like it was written by someone who understands the topic — because it was.

04 AEO layer

AEO-specific optimization.

Content structured in extractable chunks. Schema markup for Articles, FAQs, How-Tos. Source authority built through citations from authoritative domains. Direct factual specificity that LLMs can quote without hallucination risk. We monitor your presence in ChatGPT, Perplexity, and Google AIO across target queries and tune accordingly.

05 compounding

Internal linking and topical clusters.

Authority compounds when content forms clusters around buying-journey themes. We map every published asset to the cluster it serves and the conversion goal it drives. The internal link architecture turns isolated articles into a topical authority network.

Sister channel

LinkedIn Paid Social

The awareness layer · the buyer group sees you before they search.

Sister channel

Paid Search

The harvest layer · captures hand-raisers at the moment of intent.

Proof

What pipeline-driven organic growth produces.

See all case studies
Cribl

+95%

organic traffic YoY

$100M

ARR contribution

Hybrid AI + human content engine plus full technical SEO foundation. Topical authority program built around buying-journey queries.

See the work
Scalefocus

+138%

organic QoQ

Content authority program live

across multiple service categories

SEO + AEO program built around ICP buying-journey themes.

See the work
Common Room

+583%

search visibility

+45%

organic traffic growth

Topic-cluster content strategy. Near-total category coverage for target topics. Outranked main competitors.

See the work

The AEO perspective

AEO is where most B2B companies are invisible.

Run a query about your category in ChatGPT. Run it in Perplexity. Run it in Google AIO. Are you cited? In how many answers?

Most B2B technology companies have no idea. The data isn't in their analytics stack. Their SEO agency isn't tracking it.

The Pipeline Assessment includes an AI search visibility check across 10–15 of your target queries — showing exactly where you're cited, where you're invisible, and where competitors have built authority you haven't.

The companies that fix this now will own AI search for the next decade. LLMs build citation graphs around whoever showed up first.

Customer voice

Our clients speak for themselves.

G2

4.9 / 5

"They are particularly impressive in their SEO practice and their sophisticated approach to data and signals. They understand the nuances of modern search and go beyond traditional tactics, which has delivered exceptional results for us."
Boryana Atanasova

Boryana A.

Digital Director, Mid-Market

G2 G2 verified review · August 2025

"VertoDigital's hybrid content approach was the perfect fit. By combining the efficiency of AI with the expertise of human editors, we've been able to produce high-quality content at a faster pace. This has not only boosted our organic traffic by 35% but has also strengthened our brand's authority in the industry."
Mickey Hsieh

Mickey Hsieh

Sr. Web Marketing Manager, Cribl

Who this fits

Who SEO and AEO fits.

Best fit

  • B2B SaaS or B2B technology with at least 18 months runway to compound (organic is a long-cycle channel)
  • Existing site with reasonable technical foundation (or willingness to fix it)
  • Subject-matter experts on the team who can be involved in content review
  • Category with at least moderate search demand and a forming AI-search citation pattern

Not the right fit yet

  • Sub-12-month runway — organic doesn't deliver in time
  • Brand-new category with no search demand and no AI citation history — start with paid awareness
  • Inability to involve SMEs in content review — AEO content needs accuracy beyond what generalist writers produce

If you're in this column, the Pipeline Assessment will flag what to fix first.

FAQ

Questions B2B marketing leaders ask before signing.

What's the difference between SEO and AEO?
SEO optimizes content to rank in traditional search results (Google, Bing). AEO — Answer Engine Optimization — optimizes content to be cited as a source by AI answer engines (ChatGPT, Perplexity, Google AI Overviews). Same content layer, different optimization requirements. Most agencies do the first. We do both.
How long until SEO shows results?
Technical foundation and BoFu query content can show ranking movement in 60–90 days. Topical authority compounding takes 6–12 months. Most engagements see meaningful organic pipeline contribution by month 9.
Do you do link building?
We don't do paid link buying, link networks, or guest-post-spam tactics.
Will AI-generated content hurt our SEO?
AI-generated content alone, with no human review, is bad. AI-generated content with subject-matter expert review, brand voice editing, and accuracy verification is fine — and is how the major B2B publishers now operate at scale. Our hybrid model is built on this principle.
Do you write all the content yourselves?
We can work with your in-house team on a co-production model, or with your existing content agency on a strategy-and-quality-control engagement. Most clients pick a hybrid based on their internal capacity.
Can you guarantee rankings?
No. Anyone who guarantees rankings is either lying or using tactics that will get the site penalized. We agree on leading indicators (publishing velocity, technical health, citation growth) and lagging outcomes (organic pipeline contribution) — and we report on both.

How we engage

Assess. Pilot. Grow.

Day 1 FREE

Pipeline Assessment

AI search visibility check across 10–15 target queries. Technical SEO snapshot. Content gap analysis. Five days. Thirty-minute debrief.

Day 90 PILOT

SEO/AEO Pilot Sprint

Technical foundation rebuild. Content roadmap published. First BOF/transactional content live. AEO baseline measured. Foundation for compounding established.

Day 90+ ONGOING

Always-On SEO & AEO

Quarterly authority audits. AI search citation monitoring. 30-day notice from day one.

Commercial guarantee

No 12-month lock-in. No surprise scope fees. Renewal earned quarterly.

30-day notice from day one

Cancel any time. The contract doesn't trap you.

Fixed-fee pilots, no scope creep

What you signed for is what you pay. Always.

Renewal earned every quarter

Pipeline targets reviewed at QBR. The work earns the next quarter.

One last thing

See where you're invisible in AI search. In five days.

The Pipeline Assessment includes an AI search visibility check across ChatGPT, Perplexity, and Google AIO. The same diagnostic we run before any SEO/AEO engagement.

Five business days. No commitment.

Get Your Free Pipeline Assessment Back to Inbound