Inbound Pipeline Growth
With us, by day 90 you have proof of what inbound is producing:
2.3×
marketing-sourced pipeline growth · 90 days
A few of the 200+ B2B technology companies we've worked with
The framework
Run one channel to solve a specific problem, or combine them — each channel makes the others more effective.
The generate layer
The buying committee sees you before they search. Our proprietary AI Prospecting Agent builds a precision ICP audience from 25,000+ LinkedIn job titles — reaching the exact titles, seniorities, and accounts that matter before buying intent forms. So when they do search, they already know who you are.
20% lower cost per MQL
The harvest layer
Search captures the moment of intent — but only if the ad algorithm knows what a real buyer looks like. Offline conversion tracking pushes deal-stage signals — MQLs, SQLs, Opportunities — back to Google and Microsoft. The algorithm learns buyers, not form-fillers.
2–4× marketing-sourced pipeline
The growth layer
We build your presence across Google, ChatGPT, Perplexity, and Google AI Overviews — not just search rankings. The technical foundation, content roadmap, and topical authority compound over time, lowering CAC on every paid channel underneath.
30% avg. lift in organic visibility by month 6
Proof
96%
increase in revenue
−32%
cost per acquisition
Consolidated fragmented search campaigns around Salesforce revenue signals. The algorithm learned to bid on accounts that close.
See the work
+125%
Stage 1 opportunities
11×
ROAS on opportunities
ICP-defined lead scoring rules exported to the platform as offline conversion values. Value-based bidding started learning from accounts that close.
See the work
95%
organic traffic growth YoY
35%
more organic traffic (hybrid content)
Technical SEO foundation + hybrid AI / human content engine. “Observability” ranked page 1. Contributed directly to $100M ARR.
See the work
900%
MQL growth in one quarter
−74%
cost per MQL
Full-funnel paid restructure across Search and Social. 365% more total leads. AI-generated ad copy and rapid A/B experiments across both channels.
See the workInbound pipeline growth · 90-day pilot
By day 90 you have proof from every channel you ran: pipeline attributed, ICP reached, and organic foundation built.
ICP awareness layer established
Account firmographic targeting live across your ICP. Buying group reached continuously. Engagement and frequency data confirmed. Audience is primed — paid search and outbound now reach an audience that already knows you.
Post-pilot
Demand capture accelerates as intent builds after day 90.
SQLs & opportunities
Campaigns restructured around signal thresholds; smart bidding retrained to optimise for SQLs and pipeline, not form-fills. 1st-party data activation live — CRM stages and offline conversions push back to ad platforms. Attribution confirmed: every pipeline-attributed opportunity traced to search.
Post-pilot
Scale and optimise.
Foundation, visibility map, roadmap
Technical cleanup complete — crawlability, Core Web Vitals, schema. AI search and organic visibility gaps mapped across 10–15 target queries. Content roadmap built. First assets published targeting BoFu queries.
Post-pilot
Clients who commit see avg. 30% lift in organic visibility by month 6.
What makes it work
The highlighted results above don't come from creative or clever bidding. They come from feeding deal-stage signals back to Google, LinkedIn, and Microsoft — so the bid algorithm optimizes for who buys, not who fills forms. That's the work the Pipeline Intelligence team does on every inbound engagement.
The feedback loop · simplified
Customer voice
4.9 / 5
"They built a paid acquisition program that became one of marketing's top three sources of pipeline generation for our business."
Grant Ho
CMO, IRONSCALES · LP, Stage 2 Capital Catalyst
G2 G2 verified review · January 2025
"They are particularly impressive in their SEO practice and their sophisticated approach to data and signals. They understand the nuances of modern search and go beyond traditional tactics, which has delivered exceptional results for us."
Boryana A.
Digital Director, Mid-Market
G2 G2 verified review · August 2025
How we engage
LinkedIn ICP audience snapshot. Paid search review. AI search visibility check. Pipeline signal analysis. Five days. Thirty-minute debrief.
Fixed scope. Fixed fee. All three inbound channels activated. 1st-party data live by day 30.
Tiered scope. Renewal earned quarterly. Continuous optimisation across Generate, Harvest, Grow.
Commercial guarantee
Fixed-fee pilots, no scope creep
What you signed for is what you pay. Always.
Renewal earned every quarter
Pipeline targets reviewed at QBR. The work earns the next quarter.
30-day notice from day one
Applies to monthly retainers — cancel any time. The contract doesn't trap you.
One last thing
The Pipeline Assessment covers all three inbound layers: LinkedIn ICP audience analysis, AI search visibility, paid search measurement.
Five business days. No commitment.