Outbound Pipeline Growth
Account-level targeting tells you which company is in market. Persona-level intelligence scores who inside that company is engaging. Contact-level ABM connects every ad to a named individual. Those signals don’t stop at the campaign — they trigger SDR sequences, inform sales calls, and hand your team person-level intelligence before every conversation.
+40%
more pipeline per outreach attempt
A few of the 200+ B2B technology companies we've worked with
The signal stack
Each layer narrows the signal. Account-based ABM surfaces intent at the company level. Persona-based ABM scores the buying group. Contact-based ABM connects every touch to a named individual. Each layer feeds the next — and sales gets the output of all three, routed in real time.
Account-based ABM
Company intent · 6sense & DemandBase
Persona-based ABM
LinkedIn buying-group signal · 25,000+ titles scored
Contact-based ABM
Named-individual signal · SDR triggers
In-market account intelligence.
6sense and DemandBase surface which accounts in your TAM are actively in market. That account-level intent signal is the starting point — we activate it into ad audiences, route it to the buying-group layer, and feed it to your CRM and campaign stack.
Explore Account-based ABMBuying-group intelligence · LinkedIn AI.
Our proprietary AI Prospecting Agent scores 25,000+ job titles against your ICP and builds the precision buying-group audience. The LinkedIn Company Intelligence API then reports which persona inside each named account has engaged, on what content, and at what intensity. Not which account is warm. Which people inside it.
Explore Persona-based ABMNamed-individual signal.
Every ad served to a named contact inside a target account. Every touch attributed to a real person. The moment a named individual crosses an engagement threshold, the SDR gets an alert — with full context on what they engaged with.
Explore Contact-based ABMProof
78%
of pipeline opportunities influenced by LinkedIn
45%
influenced by LinkedIn paid specifically
ABM targeting cross-referenced against all Q2 pipeline. Proved LinkedIn's role in pipeline generation — previously hidden from attribution.
See the work
77%
increase in cold outreach meetings booked
+40%
more pipeline per outreach attempt
Person-level engagement data handed to SDRs before every outreach. Contacts cross engagement threshold — SDR is notified automatically with context and playbook.
+58%
increase in cold outreach meetings booked
42%
conversion rate on Influ2-influenced outreach vs 26% baseline
Contact-Level ABM with CRM engagement sync. Ad engagement and persona fit guided outreach sequencing — accelerating first-touch conversions from target accounts.
See the workOutbound pipeline growth · 90-day pilot
The deliverable isn't a campaign report — it's a sales handoff: named accounts, named individuals, engagement intelligence, and trigger workflows ready to use. A fixed-fee, fixed-scope engagement.
Account-level intent & coverage
Named account targeting live. Target account list segmented and prioritised by in-market intent. Buying group identified, sequenced, and activated across the account list.
Post-pilot
Scale coverage. Tighten ICP. Accelerate.
Persona-level engagement data
Our proprietary AI Prospecting Agent and the LinkedIn Company Intelligence API live. Buying committee reached continuously across the ICP. Engagement scoring active: who within named accounts engaged, on what, and when.
Post-pilot
20% lower cost per MQL as audience warms.
Person-level intelligence & SDR triggers
Named individual targeting live. CRM engagement sync per contact. SDR trigger workflows active — when a contact crosses the engagement threshold, the SDR is notified automatically with context, content history, and a playbook.
Post-pilot
Sales walks into every conversation with intelligence — not a cold call.
What sales gets · the deliverable
The pilot ends with a targeting and account engagement framework — not just campaign metrics. Sales walks into every conversation with intelligence at the person level.
All ABM pillars activated across the target account list. Buying group identified, segmented, sequenced.
Contact-level engagement reporting. Individual signals: who engaged, on what, when. Not aggregates — actual people.
When a named contact crosses the engagement threshold, the SDR is notified automatically with context, content history, and a playbook.
Structured handoff to sales: account engagement tiers, priority outreach list, contact-level signal history. Every conversation starts informed.
Customer voice
4.9 / 5
"We're in a niche space — Verto came in with a solid grasp of what we did and didn't try to oversimplify things. They actually leaned into the complexity, which is rare. The team asked smart questions, got up to speed fast, and built campaigns that hit the right balance for both engineers and decision-makers."
Verified G2 Reviewer
Aviation & Aerospace / Small-Business
G2 G2 verified review · October 2025
"They built our campaign structure across LinkedIn and Google, set up attribution that tracked real conversions rather than just clicks, and helped us sharpen how we communicated value to different audiences. Lead volume went up and we had data we could actually use to decide where to put budget next."
Verified G2 Reviewer
IT/Cybersecurity · Small-Business
G2 G2 verified review · April 2026
How we engage
LinkedIn ICP audience snapshot. Account list audit. Buying group analysis. Paid search review. Five days. Thirty-minute debrief.
Fixed fee. Fixed scope. All three pillars activated. Sales handoff framework delivered.
Coordinated motion across the three pillars. Continuous SDR enablement. 30-day notice on monthly retainers from day one.
Commercial guarantee
Fixed-fee pilots, no scope creep
What you signed for is what you pay. Always.
Renewal earned every quarter
Pipeline targets reviewed at QBR. The work earns the next quarter.
30-day notice from day one
Applies to monthly retainers — cancel any time. The contract doesn't trap you.
One last thing
The Pipeline Assessment includes a LinkedIn ICP audience snapshot and account-level intent analysis. The same diagnostics we run before any outbound engagement.
Five business days. No commitment.