Outbound · Contact-based ABM
Contact-based ABM produces the sharpest signal in the stack: which named individual inside a target account just crossed an engagement threshold. That signal triggers the SDR call — with full context on what the person engaged with, how many times, and whether others in their buying group are moving too.
We run contact-level ads exclusively via Influ2 — the platform that established person-level B2B advertising — and push per-contact impression and click data directly into your CRM so sales walks in informed, not guessing.
+77%
peak cold meeting uplift · contact-level ABM via Influ2 + SDR triggers
A few of the 200+ B2B technology companies we've worked with
The problem
Traditional ABM collapses buying-group behaviour into account-level averages. Sales is left guessing who to call.
Without contact-level ABM
All contacts equally “warm” to sales. SDR picks a name at random. Cold outreach. Low conversion.
With contact-level ABM
Saw problem + solution content. Last engagement 3 days ago. SDR trigger: active. Reach out now.
6–10
Stakeholders in a typical enterprise purchase
38%
Of deals derailed by stakeholders marketing never engaged
66%
Of B2B buyers change priorities mid-buying process
Source: Influ2 · ABM That Starts With People Report
Methodology
Four steps from named list to informed SDR outreach.
4–8 named contacts per target account, identified by role and seniority. Matched to LinkedIn or email identifiers for Influ2 activation. Not a persona filter — a list of specific people.
Influ2 serves ads directly to the contacts on your list on identifier match. Each buying group member sees messaging mapped to their role — economic buyer, technical evaluator, champion.
Every impression and click Influ2 records pushes to the contact record in Salesforce, HubSpot, or Marketo. Sales sees what each named person has been exposed to — not an account aggregate.
When a named contact crosses a defined impression or click threshold, the SDR is notified with their name, title, company, and what they’ve engaged with. The conversation starts informed.
Platform partnership
Most agencies run whatever platform their reseller agreement dictates. We chose Influ2 because of what it does — person-level identifier match, not lookalike approximation. Founding Partner status means our clients get earlier access, a direct line to the product team, and a deployment partner that already knows where the edge cases are.
Early adopter
We were among the first agencies worldwide to trust Influ2 and deploy it across a client portfolio — before it became the default choice for contact-level ABM.
First to implement new features
As Influ2 ships new capabilities, we implement them first. Our clients aren't waiting for the agency ecosystem to catch up.
Client value first
Every Influ2 capability we enable is evaluated for direct client pipeline impact — not platform coverage for its own sake.
What sales gets
We push per-contact impression and click data into your CRM. Sales sees what each named person in the buying group has been exposed to — and when they crossed the outreach threshold. We don’t advise on the outreach sequence; that’s your SDR team’s call, informed by the data we surface.
Deliverable 01
Which 4–8 named people in the account are on the list.
Deliverable 02
Which assets each person has been exposed to, how many times, and when.
Deliverable 03
Alert when a named contact crosses the agreed impression or click threshold.
Proof
Peak cold meeting uplift
+77%
Contact-level ad exposure via Influ2 + SDR triggers.
More pipeline per outreach attempt
+40%
When Influ2 influenced the contact before and during outreach.
EV Charging
EV Charging Software
+58%
cold meetings booked
+40%
pipeline per outreach
+77%
peak cold meeting uplift
Influ2 + named-individual ABM + SDR trigger workflows.
See the work
Accounting SaaS
NetSuite
+130%
marketing-sourced ARR
+151%
average opportunity size
HubSpot CRM integration + offline conversion tracking. Marketing proving pipeline contribution at the deal level.
See the work
Email Security
+73%
more conversions matched vs native CRM
4×
opportunities at 50% of previous budget
Contact-level retargeting on closed-won lookalikes + 1st-party data activation.
See the workCustomer voice
4.9 / 5
“They brought real opinions, not just execution. They understood what our ICP responds to and weren’t afraid to tell us when something wasn’t made right, even if fixing it meant more work on their end or ours.”
Verified G2 Reviewer
IT/Cybersecurity · Small-Business
G2 G2 verified review · April 2026
"They built a paid acquisition program that became one of marketing's top three sources of pipeline generation for our business."
Grant Ho
CMO, IRONSCALES · LP, Stage 2 Capital Catalyst
G2 G2 verified review · January 2025
Who this fits
Best fit
Not the right fit yet
If you're in this column, the Pipeline Assessment will flag what to fix first.
FAQ
How we engage
ICP audience snapshot. Buying-group analysis. Account-level intent context. Five days. Thirty-minute debrief.
Fixed fee. Fixed scope. Named lists built. Influ2 (or equivalent) deployed. SDR trigger framework live. Pipeline target agreed.
Continuous list refinement. Per-contact engagement scoring tuned monthly. SDR enablement cadence. 30-day notice from day one.
Commercial guarantee
Fixed-fee pilots, no scope creep
What you signed for is what you pay. Always.
Renewal earned every quarter
Pipeline targets reviewed at QBR. The work earns the next quarter.
30-day notice from day one
Applies to monthly retainers — cancel any time. The contract doesn't trap you.
The team
Not a black box. Every engagement runs with a defined partner team — three roles, clear ownership, each with a direct line to you.
Client
01
Account Lead
Your primary relationship owner. Translates your marketing objectives into contact-level ABM strategy, runs performance reviews, and manages the commercial relationship.
02
Contact ABM Specialist
Builds and manages person-level targeting, CRM contact sync, and SDR trigger workflows. Each named contact tracked individually — engagement data handed to sales in real time.
03
Data & Analytics Consultant
Builds your conversion pipelines, audience data flows, and attribution infrastructure. On call throughout the engagement for data escalations and infrastructure needs.
Sr. Associate, Paid Growth
Associate, Paid Growth
Sr. Associate, Paid Growth
Director, Paid Growth
One last thing
The Pipeline Assessment includes a buying-group analysis — mapping the 4–8 person committee per target account, with reachability scoring across LinkedIn, email, and display networks.
Five business days. No commitment.