Persona 01
Economic Buyer
VP / C-suite. Owns budget. Sees business case and ROI messaging.
Outbound · Persona-based ABM
When sales calls, the account already knows who you are.
Most LinkedIn ABM tells you an account is warm. We tell you which persona inside it has seen your content, how many times, and what they engaged with — so sales walks into every call with a warmed buyer group, not a cold list.
20×
More likely to close when the full buying group is aware of your brand.
A few of the 200+ B2B technology companies we've worked with
Why this matters
SDRs are calling into accounts where nobody has heard of you.
Without persona ABM
Account-level signal only
You know Acquia is warm. You don’t know if it’s the RevOps team, Sales, or Marketing who engaged. SDR calls blind into whoever picks up.
With persona ABM
Persona-level intelligence
You know the Sales persona at Acquia saw your content 11 times. RevOps saw it twice. Marketing hasn’t engaged. SDR knows exactly who to call and what they’ve seen.
Traditional ABM tells you an account is “in market.” It doesn’t tell you which person inside it has engaged, what they’ve seen, or whether anyone in the buying committee knows your brand. Sales calls cold into accounts that are technically warm — and conversion suffers.
Methodology
How we run persona-based ABM.
Three steps. Audience to campaign to intelligence.
Methodology · 01
Build the buyer group. Persona by persona.
We built our own LinkedIn AI Prospecting Agent — seeded from your CRM closed-won data — to score 25,000+ job titles against your ICP. The output isn’t a broad title filter. It’s the actual buying population, segmented by the personas that make up your buyer group.
Persona 02
Technical Evaluator
Engineering / IT Director. Evaluates fit. Sees product depth and integration content.
Persona 03
Champion
Practitioner level. Drives internal advocacy. Sees use-case and peer content.
Persona count and labels are illustrative — configured per client ICP.
Methodology · 02
Deploy persona-structured campaigns across every named account.
Each buyer group persona gets its own campaign — messaging mapped to their role in the buying decision. Campaigns run simultaneously across the full named-account list. Every persona in every account sees content relevant to them, not generic brand awareness.
TOF
Economic Buyer campaign
Business case. Pipeline impact. Peer benchmarks.
ICP reach + frequency by persona
TOF
Technical Evaluator campaign
Product depth. Integration architecture. Technical proof.
ICP reach + frequency by persona
TOF
Champion campaign
Use cases. Practitioner how-tos. Community proof.
ICP reach + frequency by persona
Methodology · 03
Hand sales persona-level intelligence. Not account-level guesses.
Via the Company Intelligence API — closed access, available to 14 agencies globally — we report impressions and engagements broken down by persona inside each named account. Sales gets a clear view of who has been reached, how engaged they are, and what content they’ve seen. That’s what we hand to the SDR.
| Persona | Company | Impressions | Clicks | Engagements | Level |
|---|---|---|---|---|---|
| Sales | Acquia | 144 | 7 | 11 | High |
| Marketing | Acquia | 135 | 0 | 1 | Very low |
| RevOps | Acquia | 68 | 0 | 0 | Very low |
Not ‘Acquia is warm’ — but which team, how engaged, and what content they’ve seen. This is what goes to the SDR.
SDR trigger
When a persona crosses an engagement threshold, an alert fires to the SDR — with title, company, engagement score, and content seen. A trigger with context, not a list.
CRM sync
Persona-level engagement syncs to contact records. Sales knows who’s warm before they pick up the phone — not just which account, but which person inside it.
Proof
What pipeline-driven persona targeting produces.
iPaaS
+125%
Stage 1 Opps
78%
of opps showed LinkedIn influence
20%
lower cost per MQL
LinkedIn AI Prospecting Agent + 1st-party data activation.
See the work
Observability / Data
−31%
cost per lead
+14%
conversion rate
+23%
brand search YoY
LinkedIn awareness ads priming the buying group before demand capture. 6sense account signal layered on top.
See the work
Verified Aviation & Aerospace client
Niche industrial
Strong top-of-funnel quality lift
on a brand-new category
Buying-group reach across engineers and decision-makers.
"They actually leaned into the complexity." (G2 verified.)
Read the reviewWhat makes it work
The unlock: signal flowing both directions.
The AI Prospecting Agent gets sharper when the platform sees deal outcomes. Closed-won contacts become new seed data. Lost opportunities become exclusion signal. The audience improves every quarter — but only if the data layer is wired.
System of record ↔ AI Prospecting Agent · feedback
Customer voice
Our clients speak for themselves.
4.9 / 5
"We're in a niche space — Verto came in with a solid grasp of what we did and didn't try to oversimplify things. They actually leaned into the complexity, which is rare. The team asked smart questions, got up to speed fast, and built campaigns that hit the right balance for both engineers and decision-makers."
Verified G2 Reviewer
Aviation & Aerospace / Small-Business
G2 G2 verified review · October 2025
"They built our campaign structure across LinkedIn and Google, set up attribution that tracked real conversions rather than just clicks, and helped us sharpen how we communicated value to different audiences. Lead volume went up and we had data we could actually use to decide where to put budget next."
Verified G2 Reviewer
IT/Cybersecurity · Small-Business
G2 G2 verified review · April 2026
Who this fits
Who LinkedIn AI Targeting fits.
Best fit
- B2B SaaS or B2B technology with at least six months of clean closed-won data in CRM
- Named-account ABM motion — defined target account list of 200+ accounts
- Buying committee of 4+ people per deal
- Monthly LinkedIn budget of $20,000+ (the AI agent needs sufficient impression volume to learn)
Not the right fit yet
- Pre-product-market-fit — the seed data isn't representative of who actually buys
- ABM motion not yet defined — the AI agent's lookalike scoring needs a target account universe to score against
- CRM data quality below baseline — the lookalike audience will be built from noise
If you're in this column, the Pipeline Assessment will flag what to fix first.
FAQ
Questions B2B marketing leaders ask before signing.
What does LinkedIn Ads Certified status mean?
LinkedIn Ads Certified is LinkedIn's top agency tier. It means earlier access to new ad products, dedicated LinkedIn account team support, and required performance benchmarks across all client accounts. We hold LinkedIn Ads Certified status and won the 2025 Breakthrough Award — LinkedIn's recognition for the most innovative ABM and AI targeting work across its global partner network.
What's the difference between LinkedIn Paid Social (inbound) and LinkedIn AI Targeting (outbound)?
Same platform, different motion. Inbound LinkedIn reaches the buyer group across your full ICP — building awareness so when buying intent forms, you're already known. Outbound LinkedIn AI Targeting layers onto a named-account list and engages the specific buying committee inside those accounts. We typically run both for clients with named-account motions.
Do we need an existing 6sense or DemandBase contract for LinkedIn AI Targeting to work?
No. The AI Prospecting Agent works from your CRM data alone. 6sense or DemandBase intent layers on top of LinkedIn AI Targeting and amplifies it — but isn't a prerequisite.
How is the AI Prospecting Agent different from LinkedIn's matched audiences?
Matched audiences require you to upload a list. The AI Prospecting Agent uses your CRM seed data to discover lookalikes across the entire LinkedIn member graph — scored by behavioral and engagement fit. It's a discovery layer; matched audiences are an activation layer. We use both in combination.
Will the AI agent eventually replace human ABM strategists?
No. The AI handles audience discovery and bid optimization. Strategy — which accounts to target, what messaging the buying committee responds to, when to escalate to sales — is human work. The AI scales execution. It doesn't replace judgment.
What's the minimum monthly LinkedIn budget for AI Targeting to work?
$20,000/month in media spend. Below that, the AI Prospecting Agent doesn't see enough impression volume to refine the audience.
How we engage
Assess. Pilot. Grow.
Day 1
FREE
Pipeline Assessment
ICP audience snapshot. AI-generated scored LinkedIn audience preview. Five days. Thirty-minute debrief.
Day 90
PILOT
LinkedIn AI Targeting Pilot Sprint
Fixed fee. Fixed scope. AI Prospecting Agent activated. Company Intelligence API integrated. Pipeline target agreed.
Day 90+
ONGOING
Always-On LinkedIn AI Targeting
Continuous audience refinement. Quarterly seed-data refresh. 30-day notice from day one.
Commercial guarantee
No 12-month lock-in. No surprise scope fees. Renewal earned quarterly.
Fixed-fee pilots, no scope creep
What you signed for is what you pay. Always.
Renewal earned every quarter
Pipeline targets reviewed at QBR. The work earns the next quarter.
30-day notice from day one
Applies to monthly retainers — cancel any time. The contract doesn't trap you.
Looking for LinkedIn used as the inbound awareness layer?
LinkedIn Paid Social · InboundThe team
The people on your account.
Not a black box. Every engagement runs with a defined partner team — three roles, clear ownership, each with a direct line to you.
Client
01
Account Lead
Your primary relationship owner. Translates your marketing objectives into persona strategy, runs performance reviews, and manages the commercial relationship.
02
Persona Strategist
Designs ICP persona frameworks, LinkedIn AI audience builds, and persona-segmented messaging sequences across the full buying committee. Reaches the right titles before they raise their hand.
03
Data & Analytics Consultant
Builds your conversion pipelines, audience data flows, and attribution infrastructure. On call throughout the engagement for data escalations and infrastructure needs.
Ivailo Shipochki
Partner, Inbound & Outbound Growth
Marie Goygadjieva
Sr. Associate, Paid Growth
Alexandra Yanakieva
Director, Paid Growth
Stanislava Pashkulova
Associate, Paid Growth
One last thing
See your AI-generated LinkedIn audience. In five days.
The Pipeline Assessment includes an ICP audience snapshot — an AI-generated, scored LinkedIn audience built from your CRM data, showing exactly who the AI Prospecting Agent would target on day one of an engagement.
Five business days. No commitment.