Learn how we helped Net Info migrate their analytics to GA360. See how we leveraged Analytics 360 for centralized data collection across all web and mobile apps, BigQuery for building complex data models, and DataStudio for reporting across the entire organisation (both for internal and external needs).
Very often marketing teams are faced with the task of optimizing advertising investment against different business goals. Learn how we used GA360 data-driven attribution, enhancing web data with cost and impression data from various third-party ad platforms, to maximize return on ad spend across multiple client product lines.
What we learned implementing and integrating the Google Marketing Platform Advertising stack (previously DoubleClick) with GA360 for a leading software UI vendor. Learn about the importance of a centralized media performance reporting, leveraging data from Search Ads 360 (SA360) and Display & Video 360 (DV360), Google Ads, Bing Ads, various social channels and other direct media buying partners.