Case Study
B2B Software Company OfficeRnD Achieves 47% Organic Traffic Growth
%
increase in organic traffic
%
increase in organic keywords
Background
OfficeRnD is the ultimate management platform for flex space operators and landlords. It helps them automate operations, make data-driven decisions, and delight customers with a modern, tech-enabled experience through white-label web and mobile apps.
Services & Platforms
- SEMRush
- Organic Growth
Goals
As a fast-growing startup, OfficeRnD strives to get the most out of its digital marketing efforts. The Covid-19 pandemic put the remote working industry in the spotlight, and they needed a content strategy that is flexible and scalable to be able to seize the opportunity for more organic visibility.
Strategy
OfficeRnD needed to improve the focus and effectiveness of its content development process – from choosing the right keywords to publishing content with high rankings potential. At the same time, the new process had to establish a scalable topic research and content optimization process that helps them quickly switch between time-sensitive topics and deliver double-digit increases in organic traffic.
Partnering with VertoDigital, their value-based digital marketing agency, OfficeRnD developed a plan to use Google’s best practices and world-class SEO tool stack with their content marketing goals in mind.
They kicked off a four-step process of content development. The first step was choosing the seed keywords. The second step was using SEMrush to size the seed keywords, and find their long-tail keyword synonyms and conversational terms. The third step was applying the business layer – where the sized keywords and business goals intersect. Finally, using the selected keywords for content piece optimization and the SEMrush Writing Tool.
Results
%
increase in organic keywords
%
increase in referring domains
%
increase in organic traffic YoY
%
increase in backlinks
Don’t just take our word for it
Working with VertoDigital helped us streamline our content strategy and significantly improve our efficiency in terms of content planning, creation, and reporting. We now have a deeper understanding of content and SEO, and ultimately, this helps us achieve significant results. Moreover, the VertoDigital team was super responsive and eager to help anytime we had questions.
Mihaela Ivanova
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