Elevating Kubernetes: SpectroCloud's 89.93% YoY Growth in Organic Sessions with Holistic SEO Strategy

The challenge
Spectro Cloud aimed to become a top Kubernetes management solutions provider, increasing visibility and attracting customers seeking powerful infrastructure management. They strived to dominate search engine results for industry terms to boost organic traffic.

The approach
VertoDigital’s SEO Strategy started with setting up clear goals and expectations. We focused on building a strong foundation for the website through a content framework, thorough competitive landscape research, and the production of high-quality, educational content.

The strategy aimed to own and lead conversations on valuable topics, using tactics like content creation, optimization, and an agile editorial process to improve content quality and SERP visibility.

Alongside this, technical SEO practices were implemented to optimize the website's search visibility and user experience.

The results
We achieved an overall growth in organic sessions of 89.93% YoY.

We reached an 8.34% YoY increase in visibility on the SERP and started ranking for valuable keywords that brought attention and brand awareness to the business. We were also able to secure a position on the first page of the SERP for all of them.