How Netgain Solutions Increased Its Marketing-Sourced Pipeline By 130% in 6 months with VertoDigital

The challenge
Netgain Solutions struggled with the quality of inbound leads, which limited their ability to grow their pipeline with a limited budget.

The approach
VertoDigital approached the challenge by introducing the following steps in the marketing strategy:

• Establishing a Robust Data Infrastructure

• Introducing Offline Conversion Tracking (OCT) in Google Ads

• Optimizing Campaign Structure and Advanced Targeting

Partnering with VertoDigital
Netgain partnered with VertoDigital to build their data collection infrastructure and an integration between the ad platforms and Hubspot. This integration enabled real-time insights into campaign performance and the customer journey, improving decision-making across marketing efforts.

Netgain set new lead stages in their funnel, which VertoDigital translated into Google Ads’ Offline Conversion Tracking (OCT). This made it easier to see how potential customers move through the funnel and also enabled us to optimize for better quality leads.

By focusing on high-value target audiences—identified through in-market behavior signals, demographic insights, ICP attributes, and first-party data—Netgain was able to better target and engage their ideal customers across ad platforms. A revised campaign strategy was adopted to better align with the sales funnel. A big part of that strategy was allocating a percentage of the budget to awareness campaigns to promote new products, create demand, and boost brand visibility.

The results
The combination of optimized data infrastructure, introducing OCT and campaign and targeting optimization resulted in substantial results in KPIs:

"Partnering with VertoDigital has been a game-changer for our marketing efforts. Within six months, we saw results that exceeded our expectations. VertoDigital helped us establish a solid data infrastructure, optimize our campaigns, and precisely target high-value audiences, which made a tangible impact on lead quality and pipeline growth. This collaboration has positioned us to better engage with our ideal customers and amplify our brand impact like never before."
—Mandy Schnirel, VP of Marketing