How one B2B Scaleup Increased Its Marketing Sourced Pipeline by 227% in 90 days with VertoDigital
IRONSCALES is the only enterprise email security software combining AI and human insights. ironscales.com
The challenge
IRONSCALES faced challenges in growing their Marketing Qualified inbound leads and marketing-sourced pipeline.
The approach
The VertoDigital approach to help IRONSCALES grow their pipeline in the first 90 days of their engagement was to rebuild their entire campaign infrastructure following a methodology that Creates, Captures and Converts demand, relying on a fully automated 1st party data pipeline infrastructure that activates data for both campaign optimization and reporting.
Partnering with VertoDigital
IRONSCALES partnered with VertoDigital to help them uncover the potential of their 1st party data. The data infrastructure relies entirely on fully automated pipelines from and to HubSpot allowing for channel attribution of the leads and deals in HubSpot and for campaign optimization based on deep-funnel metrics in the ad platforms (Google Ads, LinkedIn Ads, Facebook Ads, Microsoft Ads).
The results
The new campaign structure and prioritization of the ad spend, in combination with the activation of the 1st party insights lead to 92% increase in the number of MQLs and a 227% increase in marketing sourced pipeline.
“VertoDigital helped us achieve sizable MQL growth from paid channels in just 3 months. Their expertise in activating our first-party data infrastructure and attention to lead quality were invaluable in optimizing our paid investment.”
—Grant Ho, CMO
92%
Increase in MQLs
for Same Cost / MQL
2.3X
Increase in Marketing
Attributed Pipeline
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