Case Study

Ironscales Company Logo

How one B2B Scaleup Increased Its Marketing Sourced Pipeline by 227% in 90 days with VertoDigital


Increase in MQLs for Same Cost / MQL

Increase in Marketing Attributed Pipeline

The Challenge

IRONSCALES faced challenges in growing their Marketing Qualified inbound leads and marketing-sourced pipeline.

Services & Platforms

    • Offline Conversion Tracking
    • Facebook
    • Linkedin
    • Google Search Ads
    • Microsoft Ads (Bing)

    The Approach

    The VertoDigital approach to help IRONSCALES grow their pipeline in the first 90 days of their engagement was to rebuild their entire campaign infrastructure following a methodology that Creates, Captures, and Converts demand, relying on a fully automated 1st party data pipeline infrastructure that activates data for both campaign optimization and reporting.

    Partnering with VertoDigital

    IRONSCALES partnered with VertoDigital to help them uncover the potential of their 1st party data. The data infrastructure relies entirely on fully automated pipelines from and to the CRM allowing for channel attribution of the leads and deals and for campaign optimization based on deep-funnel metrics in the ad platforms (Google Ads, LinkedIn Ads, Facebook Ads, Microsoft Ads).


    The new campaign structure and prioritization of the ad spend, in combination with the activation of the 1st party insights lead to 92% increase in the number of MQLs and a 227% increase in marketing sourced pipeline.

    Don’t just take our word for it

    VertoDigital helped us achieve sizable MQL growth from paid channels in just 3 months. Their expertise in activating our first-party data infrastructure and attention to lead quality were invaluable in optimizing our paid investment.

    Grant Ho

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