IRONSCALES faced challenges in growing their Marketing Qualified inbound leads and marketing-sourced pipeline.
Services & Platforms
- Offline Conversion Tracking
- Google Search Ads
- Microsoft Ads (Bing)
Partnering with VertoDigital
IRONSCALES partnered with VertoDigital to help them uncover the potential of their 1st party data. The data infrastructure relies entirely on fully automated pipelines from and to the CRM allowing for channel attribution of the leads and deals and for campaign optimization based on deep-funnel metrics in the ad platforms (Google Ads, LinkedIn Ads, Facebook Ads, Microsoft Ads).
The new campaign structure and prioritization of the ad spend, in combination with the activation of the 1st party insights lead to 92% increase in the number of MQLs and a 227% increase in marketing sourced pipeline.
Don’t just take our word for it
VertoDigital helped us achieve sizable MQL growth from paid channels in just 3 months. Their expertise in activating our first-party data infrastructure and attention to lead quality were invaluable in optimizing our paid investment.
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Set on Succeeding?
We have a strategic plan and we are ready to help you claim your way to growth