Case Study
CoreView Achieved 20% Organic Traffic Increase YOY through Content Marketing
%
increase in organic sessions
%
increase in Users YoY
Background
CoreView is a US-based Microsoft 365 Management Platform located in Atlanta, GA. It enables IT teams to maximize the value of Microsoft 365, gain complete control over their environment, and move at full speed.
Services & Platforms
- SEMRush
- Organic Growth
- Content Marketing Strategy
Goals
The CoreView team wanted to stay ahead of the competition by increasing organic search visibility and outranking in SERPs. We joined efforts to create a strategy that generated traffic and increased audience engagement and lead generation.
Strategy
After conducting research, we discovered the key informational topics missing from the CoreView website. We also audit current content to make recommendations on how to better meet user intent with it.
Our goal was to own the first SERP results while increasing CTR and bringing in more organic conversions.
We built a strong interlinking structure in this framework to help users and search engines navigate the website more effectively. The user journey began with bottom-of-funnel content and concluded with a lead submission, form completion, or “contact us” page. This format resulted in more engaging content and a steady traffic increase.
Results
Working closely with the CoreView team, we managed to achieve a 26.05% increase in Users YOY and a 22.38% increase in organic sessions.
Organic performance trend during our work with the Coreview team compared to the previous period.
Takeaway
The focus on research for new opportunities and creating a complete Content Framework helped CoreView increase organic search visibility and outrank competitors in SERPs. Our content strategy and implementation served as a building block for even better growth and results.
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