{"id":112563,"date":"2023-09-28T11:04:45","date_gmt":"2023-09-28T11:04:45","guid":{"rendered":"https:\/\/vertodigital.com\/?page_id=112563"},"modified":"2023-10-20T11:34:09","modified_gmt":"2023-10-20T11:34:09","slug":"snaplogic-1st-party-data-activation","status":"publish","type":"page","link":"https:\/\/vertodigital.com\/case-studies\/snaplogic-1st-party-data-activation\/","title":{"rendered":"SnapLogic 1st Party Data Activation"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Header” _builder_version=”4.18.0″ use_background_color_gradient=”on” background_color_gradient_stops=”#015bb7 12%|#091b5b 100%” background_color_gradient_start=”#8624E1″ background_color_gradient_start_position=”25%” background_color_gradient_end=”#3607A6″ background_enable_image=”off” parallax=”on” height=”844px” height_tablet=”650px” height_phone=”100%” height_last_edited=”on|phone” custom_padding=”6vw||36vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” top_divider_color=”gcid-e156ffae-afa9-485e-9fda-bcbf474e9acf” top_divider_height=”53px” top_divider_repeat=”1x” top_divider_flip=”horizontal” bottom_divider_style=”wave” bottom_divider_color=”#FFFFFF” bottom_divider_height=”77px” bottom_divider_repeat=”1x” bottom_divider_flip=”vertical” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{%22gcid-e156ffae-afa9-485e-9fda-bcbf474e9acf%22:%91%22top_divider_color%22%93,%22gcid-651ac9c8-cb83-4aa0-a6e4-eba8c3e45463%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.18.0″ custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_duration=”150ms” animation_intensity_slide=”24%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Case Study<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/vertodigital.com\/wp-content\/uploads\/2023\/09\/Logocombo_SnapLogic_RGB.png” alt=”cribl-logo” title_text=”Logocombo_SnapLogic_RGB” align=”center” _builder_version=”4.18.0″ _module_preset=”default” width=”200px” max_width=”100%” max_width_tablet=”100%” max_width_phone=”60%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_duration=”150ms” animation_intensity_slide=”24%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”52px” header_line_height=”1.2em” header_2_font_size=”34px” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” custom_padding=”||0px|||” hover_enabled=”0″ text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SnapLogic’s 1st Party Data Activation Drives 3x ROI in Marketing Sourced Pipeline Growth<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” width=”40%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”from paid advertising” number=”3X ROI” percent_sign=”off” _builder_version=”4.18.0″ _module_preset=”default” title_font_size=”15px” number_text_color=”gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71″ number_font_size=”58px” background_layout=”dark” global_colors_info=”{%22gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71%22:%91%22number_text_color%22%93}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”lead to MQL rate – While maintaining the cost and volume of MQLs QOQ.” number=”15X” percent_sign=”off” _builder_version=”4.18.0″ _module_preset=”default” title_font_size=”15px” number_text_color=”gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71″ number_font_size=”58px” background_layout=”dark” global_colors_info=”{%22gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71%22:%91%22number_text_color%22%93}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Background” _builder_version=”4.18.0″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/vertodigital.com\/wp-content\/uploads\/2022\/09\/bg-abstract-alt-03-1.svg” parallax=”on” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” _builder_version=”4.18.0″ width=”90%” max_width=”90%” module_alignment=”center” custom_margin=”|0%||” custom_padding=”50px||50px||false|false” use_custom_width=”on” width_unit=”off” custom_width_percent=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”60px|||5%” custom_padding_tablet=”|66px||12%” custom_padding_phone=”|50px||12%” custom_padding_last_edited=”off|desktop” global_colors_info=”{}” padding_phone=”|50px||12%” padding_tablet=”|66px||12%” padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|700|||||||” header_3_text_align=”left” max_width=”920px” module_alignment=”center” custom_margin=”-25px|||||” custom_padding=”2px|||||” hover_enabled=”0″ header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Background<\/h2>\n

SnapLogic<\/a>, a leading cloud-based integration application and data technology provider, understands the value of 360\u00b0 marketing coverage and was looking to get more ROI from their digital advertising. However, despite significant investment, the leads generated were not moving to qualified opportunities fast enough and the key metric of 3x ROI was difficult to meet.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Goals” _builder_version=”4.18.0″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_stops=”#35ceff 0%|#0b0e5a 100%” background_enable_image=”off” parallax=”on” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||150px||false|false” bottom_divider_style=”wave” bottom_divider_color=”#FFFFFF” bottom_divider_height=”88px” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ module_alignment=”center” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][dsm_lottie lottie_url=”https:\/\/vertodigital.com\/wp-content\/uploads\/2022\/10\/lf30_editor_dlxiotis.json” _builder_version=”4.18.0″ _module_preset=”default” width=”200px” custom_margin=”|auto||auto|false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/dsm_lottie][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|700|||||||” header_3_text_align=”left” header_3_text_color=”#FFFFFF” max_width=”800px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” hover_enabled=”0″ header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Problem<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”100%” custom_padding=”14px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#FFFFFF” max_width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\n
\n
\n
\n
\n
\n

SnapLogic faced two major difficulties: First, they were using a marketing-sourced first-touch attribution model that led to limited reporting and an incomplete representation of digital advertising’s performance. Second, they experienced low-quality traffic picked up on Google, leading to further complications and a serious need to hone in on their targeting strategy.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\u00a0<\/div>\n
\n
\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.18.0″ background_color=”RGBA(255,255,255,0)” background_enable_image=”off” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” _builder_version=”4.18.0″ width=”90%” max_width=”90%” module_alignment=”center” custom_margin=”|0%||” custom_padding=”50px||29px||false|false” use_custom_width=”on” width_unit=”off” custom_width_percent=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”60px|||5%” custom_padding_tablet=”|66px||12%” custom_padding_phone=”|50px||12%” custom_padding_last_edited=”off|desktop” global_colors_info=”{}” padding_phone=”|50px||12%” padding_tablet=”|66px||12%” padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|700|||||||” header_3_text_align=”left” max_width=”800px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Solution<\/h3>\n

VertoDigital, a digital advertising service provider, analyzed SnapLogic’s campaigns and CRM data and identified the need to improve offline conversion tracking. They created a custom-defined quality offline conversion metric based on key job titles important to SnapLogic to optimize for quality people that were likely to become marketing qualified leads (MQLs).<\/p>\n

VertoDigital also implemented advanced targeting techniques and optimized ad messaging to reach and resonate with signal leads.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|700|||||||” header_3_text_align=”left” max_width=”800px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Partnering with VertoDigital<\/h3>\n

Our consultative and hands-on approach enabled SnapLogic to navigate this technical challenge smoothly. We provided our expertise in Google Offline conversion tracking and navigated the Marketing Operations team to create the logic in Marketo. Our initial approach was uploading the signals manually with a 24-48 hours delay (after a conversion occurs), which does not prove ideal for a real-time algorithm optimization.<\/p>\n

We proceeded to guide SnapLogic into creating a webhook in order to push these signals real-time. Our hands-on support ensured the implementation was tailored to SnapLogic\u2019s unique needs, and to top it all off, thorough testing made sure everything worked seamlessly.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ custom_padding=”60px|||5%” custom_padding_tablet=”|66px||12%” custom_padding_phone=”|50px||12%” custom_padding_last_edited=”off|desktop” global_colors_info=”{}” padding_phone=”|50px||12%” padding_tablet=”|66px||12%” padding_last_edited=”off|desktop” custom_padding__hover=”|||”][dnxte_text_highlight highlight_text=”Results” dnxt_svg_select=”circle” _builder_version=”4.18.0″ _module_preset=”default” heading_fonts_font=”|700|||||||” heading_fonts_font_size=”22px” animation_fonts_font=”|700|||||||” animation_fonts_font_size=”40px” global_colors_info=”{}”][\/dnxte_text_highlight][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|700|||||||” header_3_text_align=”left” max_width=”800px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” hover_enabled=”0″ header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Within three months of implementing VertoDigital’s strategy, SnapLogic achieved a 3x ROI from paid advertising alone. The conversion rate from lead to MQL increased 15x, and the signal lead to MQL rate increased from 15% to 50%, all while maintaining the cost and volume of MQLs QoQ.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|700|||||||” header_3_text_align=”left” max_width=”800px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

SnapLogic’s strategic implementation of 1st party data activation resulted in exceptional marketing sourced pipeline growth. By leveraging custom-defined quality offline conversion and optimizing for signal leads, they achieved a remarkable 3x ROI, a 15x increase in lead to MQL conversion rate, and a substantial jump in signal lead to MQL conversion rate while maintaining a cost-effective approach. This success solidifies SnapLogic’s position as a leader in harnessing the power of 1st party data for driving business growth.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Takeaway<\/strong><\/h3>\n
    \n
  • 1st party data activation is essential for driving business growth.<\/strong> By leveraging your own customer data, you can better understand your target audience, create more relevant messaging, and improve your marketing results.<\/li>\n
  • Custom-defined quality offline conversion metrics can help you optimize for the right leads<\/strong>. By tracking conversions that are most valuable to your business, you can ensure that your marketing campaigns are delivering the right results.<\/li>\n
  • Optimizing for signal leads can help you generate more qualified leads.<\/strong> Signal leads are people who have already shown an interest in your product or service, so they are more likely to convert into customers.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”AUBG Case Study” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMjQwMSJ9fQ==@” button_text=”Read more” _builder_version=”4.18.0″ _dynamic_attributes=”button_url” _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_text_color=”#000000″ body_text_color=”#000000″ background_color=”#FFFFFF” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71″ button_border_radius=”5px” button_icon=”5||divi||400″ button_icon_color=”#FFFFFF” width=”80%” border_radii=”on|4px|4px|4px|4px” box_shadow_style=”preset1″ box_shadow_color=”rgba(43,135,218,0.26)” global_colors_info=”{%22gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71%22:%91%22button_bg_color%22%93}”]<\/p>\n

    Maximizing Results when Optimizing Ad Spend: AUBG Boosts Started Applications with 82% with VertoDigital<\/span><\/p>\n

    [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Scalefocus Study” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMTQzNSJ9fQ==@” button_text=”Read more” _builder_version=”4.18.0″ _dynamic_attributes=”button_url” _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_text_color=”#000000″ body_text_color=”#000000″ background_color=”#FFFFFF” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71″ button_border_radius=”5px” button_icon=”5||divi||400″ button_icon_color=”#FFFFFF” width=”80%” border_radii=”on|4px|4px|4px|4px” box_shadow_style=”preset1″ box_shadow_color=”rgba(43,135,218,0.26)” global_colors_info=”{%22gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71%22:%91%22button_bg_color%22%93}”]<\/p>\n

    Achieving 48% organic traffic growth <\/span>with VertoDigital<\/span><\/p>\n

    [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Call to action” _builder_version=”4.18.0″ background_color=”#f2f2f9″ use_background_color_gradient=”on” background_color_gradient_direction=”130deg” background_color_gradient_stops=”#015bb7 24%|#3607A6 100%” background_color_gradient_start=”#8624E1″ background_color_gradient_start_position=”25%” background_color_gradient_end=”#3607A6″ background_image=”https:\/\/vertodigital.com\/wp-content\/uploads\/2022\/08\/bg-abstract-01.svg” parallax=”on” custom_margin=”0px||||false|false” custom_padding=”100px||100px||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” top_divider_height=”28px” top_divider_repeat=”1x” top_divider_flip=”vertical” top_divider_height_tablet=”150px” top_divider_height_phone=”110px” top_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row module_class=” et_pb_row_fullwidth” _builder_version=”4.18.0″ width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_text_align=”left” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|700|||||||” header_3_text_align=”center” header_3_text_color=”#FFFFFF” text_orientation=”center” max_width=”800px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Set on Succeeding?<\/h3>\n

    We have a strategic plan and we are ready to help you claim your way to growth
    \n[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNiJ9fQ==@” button_text=”Learn more” button_alignment=”center” _builder_version=”4.18.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71″ button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”5px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(1,91,183,0.45)” button_letter_spacing_hover=”5.5px” saved_tabs=”all” global_colors_info=”{%22gcid-6d2019c6-e333-45d8-b597-bc9d24d80a71%22:%91%22button_bg_color%22%93}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Case Study SnapLogic’s 1st Party Data Activation Drives 3x ROI in Marketing Sourced Pipeline GrowthBackground SnapLogic, a leading cloud-based integration application and data technology provider, understands the value of 360\u00b0 marketing coverage and was looking to get more ROI from their digital advertising. However, despite significant investment, the leads generated were not moving to qualified […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":110664,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-112563","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/pages\/112563"}],"collection":[{"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/comments?post=112563"}],"version-history":[{"count":7,"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/pages\/112563\/revisions"}],"predecessor-version":[{"id":112583,"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/pages\/112563\/revisions\/112583"}],"up":[{"embeddable":true,"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/pages\/110664"}],"wp:attachment":[{"href":"https:\/\/vertodigital.com\/wp-json\/wp\/v2\/media?parent=112563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}