Inbound · ChatGPT Ads
ChatGPT Ads put you in front of buyers matched to the actual intent behind their conversation, not a keyword. We help you show up for the right buyer intent, then connect what happens next straight into your pipeline.
A few of the 200+ B2B technology companies we've worked with
What you get
ChatGPT matches ads to conversations, not keywords. We map the actual questions your buyers ask before they shortlist anyone, and build context hints around those moments instead of porting your Google keyword list across.
An ad sitting under an AI answer reads nothing like a search ad. We write for the placement rather than recycling what's already running elsewhere.
The ad promise and the page have to line up. We audit what you're sending traffic to against what the ad says, and tell you exactly what to fix so nobody sends this traffic to a homepage and calls it a campaign.
Pixel, Conversions API and UTM structure go in first, wired to your CRM. Day one of spend is also day one of clean data.
The measurement problem
Here's what we're seeing from advertisers already running: the loudest complaint isn't cost. It's measurement.
Clicks show up in the ChatGPT dashboard and never appear in analytics. Traffic lands as Direct. Spend goes out, something comes back, and nobody can tell the board which is which. It's the same story every new channel tells in its first year, and it's the reason most tests get killed before they get a fair read.
This is the part we've already solved everywhere else. Server-side tracking, offline conversion tracking, CRM-connected attribution. Our Pipeline Intelligence team does this for clients on Google, LinkedIn and Meta every week, and the plumbing is the same here.
So when we hand you a read on ChatGPT Ads, it's cost per qualified opportunity. Not cost per click.
Proof
What we have done, repeatedly, is connect spend to revenue on channels where other people were still reporting clicks - the same clients above, running Google, LinkedIn and Meta. A channel this new is also uncrowded, one more place to build visibility before it fills up, and we make sure the intent you catch there turns into pipeline.
130%
marketing-sourced ARR growth
151%
increase in average opportunity size
Offline conversion tracking + HubSpot integration. The algorithm started optimizing for opportunities, not just leads.
See the work
60%
ROAS lift in 100 days
+78.4%
increase in paid conversions
Conversion actions segregated by type - paid purchases vs. free sign-ups - to sharpen what the algorithm optimizes for.
See the work
4×
opps at 50% less budget
−88%
cost per MQL
Marketo + Salesforce + Google Ads pipeline integration.
See the workCustomer voice
4.9 / 5
"They built a paid acquisition program that became one of marketing's top three sources of pipeline generation for our business."
Grant Ho
CMO, IRONSCALES · LP, Stage 2 Capital Catalyst
G2 G2 verified review · January 2025
"They built our campaign structure across LinkedIn and Google, set up attribution that tracked real conversions rather than just clicks, and helped us sharpen how we communicated value to different audiences. Lead volume went up and we had data we could actually use to decide where to put budget next."
Verified G2 Reviewer
IT/Cybersecurity · Small-Business
G2 G2 verified review · April 2026
How it works
We confirm you can advertise, and that your site and tracking can carry the traffic when you do.
Pixel, Conversions API, UTM structure and CRM connection. Before any spend.
Context hints built from real buyer moments, ads written for the placement, and a message-match audit of the page the ad points to.
Weekly reads on delivery and cost, monthly reads on qualified opportunities. We tell you early if the channel isn't working for you.
How we engage
Category and market review. Site and tracking readiness check. Straight answer inside a week.
Fixed fee. Fixed scope. Account live, targeting and creative built, offline conversion loop live. Pipeline target agreed in writing.
Ongoing optimization across targeting, bidding, and creative as the platform and the auction mature.
Commercial guarantee
Fixed-fee pilots, no scope creep
What you signed for is what you pay. Always.
Renewal earned every quarter
Pipeline targets reviewed at QBR. The work earns the next quarter.
30-day notice from day one
Applies to monthly retainers - cancel any time. The contract doesn't trap you.
The team
Not a black box. Every engagement runs with a defined partner team - three roles, clear ownership, each with a direct line to you.
Client
01
Account Lead
Your primary relationship owner. Translates your marketing objectives into advertising strategy, runs performance reviews, and manages the commercial relationship.
02
Paid Specialist
The hands-on performance owner. Owns campaign build, optimisation, budget management, and the performance roadmap. Accountable for delivery on the platform.
03
Data & Analytics Consultant
Builds your conversion pipelines, audience data flows, and attribution infrastructure. On call throughout the engagement for data escalations and infrastructure needs.
One last thing
We'll walk through targeting, creative, measurement, and how it all connects to your CRM, so you know exactly what running ChatGPT Ads would look like for your business.