--- title: "ChatGPT Ads Agency for B2B | VertoDigital" description: "Your buyers ask ChatGPT before they search. We run the campaign, write the ads, and connect it to your CRM so you can see opportunities, not clicks." url: "https://vertodigital.com/solutions/chatgpt-ads" image: "https://vertodigital.com/images/site/og-default.png" --- Inbound · ChatGPT Ads # Your buyers ask ChatGPT first. We help you catch the intent that turns into pipeline. ChatGPT Ads put you in front of buyers matched to the actual intent behind their conversation, not a keyword. We help you show up for the right buyer intent, then connect what happens next straight into your pipeline. A few of the 200+ B2B technology companies we've worked with: SnapLogic, LeanData, Redis, IRONSCALES, Cribl, Cloudflare, Neo4j, Payhawk, Contentful, SmartRecruiters, Safe Security, Quantive, Scalefocus. ## Everything it takes to launch ChatGPT Ads and connect it to pipeline. **Targeting built from buyer moments** - ChatGPT matches ads to conversations, not keywords. We map the actual questions your buyers ask before they shortlist anyone, and build context hints around those moments instead of porting your Google keyword list across. **Ad copy written for the format** - An ad sitting under an AI answer reads nothing like a search ad. We write for the placement rather than recycling what's already running elsewhere. **Landing page analysis, before the ad runs** - The ad promise and the page have to line up. We audit what you're sending traffic to against what the ad says, and tell you exactly what to fix so nobody sends this traffic to a homepage and calls it a campaign. **Measurement installed before you spend** - Pixel, Conversions API and UTM structure go in first, wired to your CRM. Day one of spend is also day one of clean data. ## Most ChatGPT ad campaigns can't prove anything Here's what we're seeing from advertisers already running: the loudest complaint isn't cost. It's measurement. Clicks show up in the ChatGPT dashboard and never appear in analytics. Traffic lands as Direct. Spend goes out, something comes back, and nobody can tell the board which is which. It's the same story every new channel tells in its first year, and it's the reason most tests get killed before they get a fair read. This is the part we've already solved everywhere else. Server-side tracking, offline conversion tracking, CRM-connected attribution. Our Pipeline Intelligence team does this for clients on Google, LinkedIn and Meta every week, and the plumbing is the same here. So when we hand you a read on ChatGPT Ads, it's cost per qualified opportunity. Not cost per click. [Pipeline Intelligence →](https://vertodigital.com/services/b2b-pipeline-intelligence-and-marketing-attribution) ## We haven't run ChatGPT Ads for years. Nobody has. What we have done, repeatedly, is connect spend to revenue on channels where other people were still reporting clicks - the same clients above, running Google, LinkedIn and Meta. A channel this new is also uncrowded, one more place to build visibility before it fills up, and we make sure the intent you catch there turns into pipeline. - **130%** marketing-sourced ARR growth and **151%** increase in average opportunity size for [Netgain](https://vertodigital.com/case-studies/netgain-pipeline), after offline conversion tracking and HubSpot integration - **60%** ROAS lift in 100 days and **+78.4%** increase in paid conversions for [Cloudflare](https://vertodigital.com/case-studies/cloudflare-self-serve), after segregating conversion actions by type - **4×** opportunities at 50% less budget and **-88%** cost per MQL for [SmartRecruiters](https://vertodigital.com/case-studies/smartrecruiters), via Marketo + Salesforce + Google Ads pipeline integration ## Our clients speak for themselves. [G2 4.9 / 5](https://www.g2.com/products/vertodigital/reviews) > "They built a paid acquisition program that became one of marketing's top three sources of pipeline generation for our business." > - Grant Ho, CMO, IRONSCALES · LP, Stage 2 Capital Catalyst (G2 verified review, January 2025) > "They built our campaign structure across LinkedIn and Google, set up attribution that tracked real conversions rather than just clicks, and helped us sharpen how we communicated value to different audiences. Lead volume went up and we had data we could actually use to decide where to put budget next." > - Verified G2 Reviewer, IT/Cybersecurity · Small-Business (G2 verified review, April 2026) ## From eligibility check to qualified opportunities. 1. **Eligibility and readiness check** - We confirm you can advertise, and that your site and tracking can carry the traffic when you do. 2. **Account and measurement setup** - Pixel, Conversions API, UTM structure and CRM connection. Before any spend. 3. **Targeting, creative and landing page analysis** - Context hints built from real buyer moments, ads written for the placement, and a message-match audit of the page the ad points to. 4. **Launch, read, iterate** - Weekly reads on delivery and cost, monthly reads on qualified opportunities. We tell you early if the channel isn't working for you. ## FAQ [Read the full ChatGPT Ads guide →](https://vertodigital.com/content-hub/blog/chatgpt-ads-for-b2b-and-saas-brands) **Is ChatGPT Ads the same as OpenAI Ads?** Yes. ChatGPT Ads is the name OpenAI uses inside the product; plenty of advertisers just call it OpenAI Ads, since OpenAI is the company running the platform. Same account, same auction, same everything - the name just changes depending on who you're talking to. **Can our industry advertise in ChatGPT?** Maybe, and it depends on how OpenAI's reviewers classify you rather than on a published list. Consumer categories opened first, finance, healthcare and legal are reviewed case by case, and the eligible set has expanded several times since February 2026. We check your specific case and give you an answer inside a week. **Can we advertise from outside the US?** Self-serve buying started with US advertisers. Access expanded to Canada, Australia, New Zealand and 31 European markets during 2026, with European access running first through OpenAI's solutions and partner routes rather than self-serve. Tell us where your business entity sits and we'll tell you what's open to you today. **Who actually sees these ads?** Users on ChatGPT's Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts never see ads, and neither do accounts identified as under 18. Worth knowing before you assume your buyers are in the audience, which is one of the things we check up front. **Why does our ChatGPT traffic show up as Direct?** Because the tracking wasn't set up before the spend started. It's the single most common complaint from advertisers running today, and it's fixable. Pixel, Conversions API and disciplined UTMs at ad group level, installed first, not retrofitted. **How is this different from SEO or AEO?** This is paid placement next to an answer. [SEO & AEO](https://vertodigital.com/services/inbound/b2b-seo-and-aeo) is earning a mention inside the answer itself. Different mechanics, different timelines, and you can't buy the second one. **What does it cost?** The platform dropped its minimum spend commitment in May 2026 and now runs on a daily budget floor, so you can start small. Click costs vary widely by category and there's no meaningful published benchmark yet, which is exactly why we set your baseline from your own first weeks rather than borrowing someone else's number. We'll scope the working budget with you on the call. **What do you need from us?** A verified business entity, a live site with real contact details, agreement on what counts as a qualified opportunity, and access to your CRM and tag manager. That's most of it. ## Assess. Pilot. Grow. **Eligibility Check** (Day 1, free) - Category and market review. Site and tracking readiness check. Straight answer inside a week. **ChatGPT Ads Pilot Sprint** (Day 90) - Fixed fee. Fixed scope. Account live, targeting and creative built, offline conversion loop live. Pipeline target agreed in writing. **Always-On ChatGPT Ads** (Day 90+, ongoing) - Ongoing optimization across targeting, bidding, and creative as the platform and the auction mature. **Commercial guarantee: no 12-month lock-in, no surprise scope fees, renewal earned quarterly.** - Fixed-fee pilots, no scope creep - what you signed for is what you pay, always. - Renewal earned every quarter - pipeline targets reviewed at QBR. - 30-day notice from day one on monthly retainers - cancel any time. Related channels: [Paid Search](https://vertodigital.com/services/inbound/b2b-and-saas-paid-search), [LinkedIn Paid Social](https://vertodigital.com/services/inbound/b2b-and-saas-linkedin-advertising), [SEO & AEO](https://vertodigital.com/services/inbound/b2b-seo-and-aeo). ## Let's talk about ChatGPT Ads and what it means for pipeline. We'll walk through targeting, creative, measurement, and how it all connects to your CRM, so you know exactly what running ChatGPT Ads would look like for your business.