--- title: "Conversion Infrastructure | B2B Landing Page & Website Development" description: "We design, build and ship the pages your campaigns point at - tracked, compliant, and live in days. B2B landing page and website development for technology companies." url: "https://vertodigital.com/services/b2b-conversion-infrastructure-and-website-development" image: "https://vertodigital.com/images/site/og-default.png" --- Conversion Infrastructure # Websites and Landing Pages Aren't New. We Just Build Them Fast. - **Live in days**, not months - landing pages and full websites both. - **Ready for AI agents** by default, not bolted on after the fact. - **Built to convert** - tracked, QA'd, and pointed at the right audience. 3 on-brand landing page variants · first build in 2 working days [Free Pipeline Assessment](https://vertodigital.com/assessment) [Let's talk](https://vertodigital.com/contact) A few of the 200+ B2B technology companies we've worked with The bottleneck ## It isn't budget. It's who builds the page. **"It's in the backlog."** Your web team reports to product. Your campaign doesn't make the sprint, and the media plan waits on a ticket nobody owns. **"Just use the template."** One generic page for eleven personas. The targeting was surgical. The destination wasn't, and the conversion rate shows it. **"We'll add tracking later."** Later never arrives. The campaign runs blind, and the attribution argument starts at the QBR instead of ending there. What we build ## Two ways in. One fast build. A fixed-fee project for a batch of campaign pages, or a fixed-price project for the whole site - both built the same way: fast, and ready for AI agents from day one. ### Landing Page Engine Always-on. Campaign pages on a subdomain of yours that we publish to. One DNS record from your team, and after that we ship without touching your CMS, your release cycle or your web team's sprint. Every page mapped to a campaign, a persona and a stage before a line of code is written, and instrumented before it goes live. Sold as: a fixed-fee project, scoped and quoted per batch of pages. [Landing Page Development](https://vertodigital.com/services/conversion/b2b-landing-page-design-and-development) ### Website Design & Development Fixed scope. Fixed fee. A new site, or a rebuild of one. Static output on Cloudflare Pages with no CMS to license or patch, and search and answer-engine visibility designed into the first wireframe. Live on a date you can put in a board deck - and from launch, the changes we recommend are changes we can deploy. [Website Development](https://vertodigital.com/services/conversion/b2b-website-design-and-development) Straight answer ## We're honest about what we can move fast on. **Your existing site** - stays with your team or your current agency. We write the spec, prioritise the work and manage it through - but we don't deploy it, so we won't promise you a timeline we can't hold. Priced as its own fixed-fee project, separate from the build itself. **A subdomain we can publish to** - one DNS record, and campaign pages ship on our cadence instead of your release cycle. Nothing on your main site changes. **A site we build** - the only setup where a recommendation and a deployment are the same conversation. Most clients start at the subdomain. It's the fastest route to proof without asking anyone's permission twice. Agent Readiness ## Buyers shortlist you before they visit you. Your buying committee now builds its shortlist inside ChatGPT, Claude, Perplexity and AI Overviews - often before anyone reaches your site. That means every page you ship has two audiences: the person on your buying committee, and the AI agent doing their research for them. This is what's being called Agent Readiness - the web learning to speak to AI agents, the same way it once learned to speak to search engines. Whether an AI agent can read, understand and cite your page is a build decision: structure, schema, entity clarity, crawlability, clean markup. It is not a content patch applied six months after launch. We build for both audiences from the first page - and we run our own site the same way. vertodigital.com scores Agent-Native, the top tier on Cloudflare's own Agent Readiness scanner - checkable by anyone, live, in one click. And on a site we build, the team writing the recommendations is the team deploying them, so the audit findings don't sit open for a year. **Level 5 · Agent-Native** - [Check our score](https://isitagentready.com/vertodigital.com) · [Check yours](https://isitagentready.com/) This applies to sites we build. Campaign landing pages live on a subdomain, which is the right home for paid traffic and the wrong one for organic authority - we'll tell you which one you need. It's also a different lever from AI Overview citations - Google says its AI features don't run on files like these. That visibility is the SEO & AEO discipline below. [Inside SEO & AEO](https://vertodigital.com/services/inbound/b2b-seo-and-aeo) Measurement ## Tracked before it goes live. - **Pixels placed and QA'd** - every platform tag verified firing correctly against a test conversion, not assumed. - **Consent mode configured** - Google Consent Mode and CookieYes wired at build time. - **Server-side where it matters** - for the events that feed bidding decisions. - **GDPR and CCPA handled at build time** - so the data you optimise on is data you can defend. The data your bid algorithm learns from is only as good as the page that produced it. [Inside Pipeline Intelligence](https://vertodigital.com/services/b2b-pipeline-intelligence-and-marketing-attribution) Why us ## Anyone can build you a page. The difference is who is accountable after it goes live. We run the campaign pointing at it. We own the tracking underneath it. We wrote the SEO recommendations it was built to satisfy. And when something needs to change six months in, it's a ship, not a ticket. One team, one scoreboard, and nobody to hand the blame to. Proof ## What we've built. **45 pages** rebuilt in under a week - vertodigital.com. Static HTML on Cloudflare Pages, no CMS, staging and production branches. Schema, sitemaps, markdown mirrors and llms.txt built in from the brief, not bolted on. [See the rebuild](https://vertodigital.com/content-hub/vertotalks/how-we-rebuilt-our-website-with-claude-code-sofia-2026) **45 pages** delivered in 4 weeks - Aqurio. Healthcare AI platform. GitLab-based CI/CD on Cloudflare Pages. The proof point here is scope and speed. How we engage ## Assess. Build. Ship. **Day 1 · FREE - Pipeline Assessment.** Includes a conversion surface review: which pages your campaigns point at, what they're missing, and how long a change currently takes. **Day 30 · FIRST PAGES - First build sprint.** Fixed scope, fixed fee. First pages live and instrumented. **Ongoing · ALWAYS-ON.** New pages ship as new campaigns and segments come online - each batch scoped and quoted as its own fixed-fee project, priced per page, not a subscription. Commercial guarantee ### No retainer. No 12-month lock-in. Priced per project, always. Fixed-fee projects, no scope creep. What you signed for is what you pay. Always. Priced per batch, every time. Each round of new pages gets its own scope and its own fixed fee - never an auto-renewing retainer. No contract to escape. There's no subscription running in the background. You come back for the next batch when you need it, not on a renewal date. Frequently asked ## Questions we get about Conversion Infrastructure. [See what clients say](https://vertodigital.com/quotes) "Can you work inside our WordPress / Webflow / CMS?" No, and we'd rather say so on the first call than the fourth. Your existing site stays with your team or your current agency. We build campaign pages on a subdomain we publish to, or we build you a new site. Both remove the queue instead of joining it. "So what do you actually need from us to start?" One DNS record. You point a subdomain - go., lp., whatever you prefer - at Cloudflare Pages. Nothing on your main site changes, nothing goes through your release cycle, and your web team keeps their sprint. "Do you replace our web team?" No. We take the work they were never going to reach. Most of our clients have a capable internal team sitting behind a product roadmap. We work in parallel, on a surface that doesn't compete for their time. "What do you build on?" Static output on Cloudflare Pages, with GitHub-based staging and production. Fast, cheap to run, and no CMS to license or patch. It's the same stack we run our own site on. "Who owns the pages afterwards?" You do. Code, repository, DNS, hosting account. No lock-in, and nothing stops working if you stop paying us. "Can we buy pages without buying media from you?" Yes. It works better together, because we instrument what we build and optimise against what we measure. But it isn't a condition. "How is this different from hiring a web agency?" A web agency ships the site and leaves. We're still in the room at the QBR explaining what those pages produced in pipeline, because we're running the campaigns pointing at them. ## Related work - Inbound Pipeline Growth - [/services/b2b-inbound-pipeline-growth-and-demand-generation](https://vertodigital.com/services/b2b-inbound-pipeline-growth-and-demand-generation) - Outbound Pipeline Growth - [/services/b2b-outbound-pipeline-growth-and-demand-generation](https://vertodigital.com/services/b2b-outbound-pipeline-growth-and-demand-generation) - Pipeline Intelligence - [/services/b2b-pipeline-intelligence-and-marketing-attribution](https://vertodigital.com/services/b2b-pipeline-intelligence-and-marketing-attribution) One last thing ## See what your campaigns are pointing at. The Pipeline Assessment now includes a conversion surface review - the pages behind your paid campaigns, what they're missing, and how fast you can currently change them. Five business days. No commitment. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)