--- title: "Pipeline-Driven Digital Marketing for B2B Companies | VertoDigital" description: "The B2B marketing system that turns spend into qualified pipeline. $1B+ in pipeline across 200+ technology clients since 2018. Free Pipeline Assessment." url: "https://vertodigital.com/services" image: "https://vertodigital.com/images/site/og-default.png" --- Services · The framework behind the numbers # Three services. One pipeline. Your CRM as the brief. Inbound creates the demand. Outbound captures it. Pipeline Intelligence wires both into your CRM. One framework, three services, built across 200+ B2B technology companies. $1B + in pipeline created A few of the 200+ B2B technology companies we've worked with Our framework ## Three services. Three jobs. One pipeline. Each service can work as a standalone, but together they build on each other. Pick the channel where you’re underperforming, the outbound motion you haven’t cracked, or the data layer that’s missing underneath both. Most clients start with one and add a second within a year - because the data makes the next move obvious. ### Inbound Pipeline Growth Generate awareness · capture demand · grow organically For when your buyers are searching but your funnel can’t convert them. SEO, AEO, paid search, LinkedIn paid social - each channel works standalone, and coordinated they ensure demand creation and demand capture work together, not in silos. [Explore Inbound](https://vertodigital.com/services/b2b-inbound-pipeline-growth-and-demand-generation) ### Outbound Pipeline Growth Target accounts · engage buyer groups · activate at the person level For when your ICP is clear but your pipeline isn’t. We run ABM across three layers of precision - account, buying group, and named individual - and wire the engagement signals directly to your CRM, with a prioritized handoff framework for your SDR team. [Explore Outbound](https://vertodigital.com/services/b2b-outbound-pipeline-growth-and-demand-generation) ### Pipeline Intelligence The data layer that makes the streams work For when nothing is measured against revenue. Server-side GTM. CRM integration. Offline conversion tracking. The algorithms stop optimizing for who fills forms - they start optimizing for who buys. [Inside Pipeline Intelligence](https://vertodigital.com/services/b2b-pipeline-intelligence-and-marketing-attribution) Inbound channels ## Generate. Harvest. Grow. LinkedIn gets you in front of buyers before they search. Paid Search captures them when they do. SEO & AEO keeps you visible as your authority grows. Which channels you run - and in what combination - depends on where your pipeline is breaking down. ### LinkedIn Paid Social The generate layer The buying committee sees you before they search. Firmographic targeting reaches the exact titles, seniorities, and accounts in your ICP - sustained over time, so you’re already visible when buying intent forms. [Explore LinkedIn Paid Social](https://vertodigital.com/services/inbound/b2b-and-saas-linkedin-advertising) ### Google & Microsoft Search The harvest layer Search captures the moment of intent - but only if the ad algorithm knows what a real buyer looks like. With 1st-party CRM data activated into the platforms, paid search optimizes for opportunities, not form-fills. [Explore Paid Search](https://vertodigital.com/services/inbound/b2b-and-saas-paid-search) ### SEO & AEO The growth layer Visible in Google search results, ChatGPT, Perplexity, and Google AI Overviews. The technical foundation, content roadmap, and topical authority grow over time - lowering CAC on every paid channel underneath. [Explore SEO & AEO](https://vertodigital.com/services/inbound/b2b-seo-and-aeo) Outbound channels ## Account. Persona. Contact. Each ABM layer produces a different signal. Account-based ABM surfaces intent at the company level. Persona-based ABM scores engagement across the buying group. Contact-based ABM connects every ad to a named individual. Those signals don’t stop at the campaign - they trigger SDR workflows and flow to sales in real time. ### Account-based ABM Account intelligence The industry standard. Account-level intent signals, firmographic targeting, in-market account prioritization. Where most ABM agencies start and stop - we start here, then go deeper. [Explore Account-based ABM](https://vertodigital.com/services/outbound/account-based-marketing) ### Persona-based ABM Buying group engagement AI Prospecting Agent + Company Intelligence API. Persona-level engagement data scored across 25,000+ job titles. The buying group, not just the account - sustained, measurable, and synced to your CRM. [Explore Persona-based ABM](https://vertodigital.com/services/outbound/persona-based-marketing) ### Contact-based ABM Ads to named individuals Every ad served to a named contact. Every touch attributed to a real person inside a real account. SDRs notified the moment a contact crosses an engagement threshold. The sharpest layer - and the one most agencies don’t run. [Explore Contact-based ABM](https://vertodigital.com/services/outbound/contact-based-marketing) How we engage ## Assess. Pilot. Grow. Day 1 FREE ### Pipeline Assessment Deep diagnostic in 5 business days. - ICP audience snapshot - AI search visibility check across ChatGPT, Perplexity, Google AIO - Pipeline signal analysis across GA4, sGTM, CRM - 30-minute debrief with a Verto specialist Day 90 PILOT ### 90-Day Pilot Sprint Fixed scope. Fixed fee. Clear pipeline target. - Inbound or outbound stream - Full-funnel activation - Pipeline target agreed up front, audited at day 90 Day 90+ ONGOING ### Always-On Partnership Tiered scope. Renewal earned quarterly. - 30-day notice from day one - Quarterly business review tied to CRM truth - Scope expands or contracts with results - no scope-creep fees Commercial guarantee ### No 12-month lock-in. No surprise scope fees. Renewal earned quarterly. Fixed-fee pilots, no scope creep What you signed for is what you pay. Always. Renewal earned every quarter Pipeline targets reviewed at QBR. The work earns the next quarter. 30-day notice from day one Applies to monthly retainers - cancel any time. The contract doesn't trap you. Every engagement runs on 30-day notice from day one. We can back that because we own the data and prove the pipeline. Proof - Eight years of work. In numbers. ## What this looks like [See all case studies](https://vertodigital.com/case-studies) Outbound + Pipeline Intelligence 11× ROAS on opportunities Value-based bidding tied to CRM-defined ICP signals. The bid algorithm started optimizing for accounts that close, not contacts that convert. +125% Stage 1 opportunities. [Read case study](https://vertodigital.com/case-studies/snaplogic-troas) Inbound + Pipeline Intelligence 2.3× pipeline in 90 days Rebuilt the campaign infrastructure on first-party data activation. +227% marketing-sourced pipeline on HubSpot offline conversion sync. [Read case study](https://vertodigital.com/case-studies/ironscales) Inbound (SEO + AEO) 95% organic traffic growth YoY Technical SEO foundation paired with a hybrid AI + human content engine. “Observability” on page 1. Direct contribution to the $100M ARR milestone. [Read case study](https://vertodigital.com/case-studies/cribl-seo) Inbound + Outbound 900% MQL growth in one quarter Full-funnel paid restructure across Search and Social with tested experiments. −74% cost per MQL. 365% more total leads in 90 days. [Read case study](https://vertodigital.com/case-studies/safe-security) Customer voice ## Our clients speak for themselves. [G2 4.9 / 5](https://www.g2.com/products/vertodigital/reviews) > “They built a paid acquisition program that became one of marketing’s top three sources of pipeline generation for our business.” Grant Ho CMO, IRONSCALES · LP, Stage 2 Capital Catalyst G2 G2 verified review · January 2025 > “They brought real opinions, not just execution. They understood what our ICP responds to and weren’t afraid to tell us when something wasn’t made right, even if fixing it meant more work on their end or ours.” Verified G2 Reviewer IT/Cybersecurity · Small-Business G2 G2 verified review · April 2026 > “Their team demonstrated deep expertise in server-side tracking and digital analytics from the start. For us, Verto is like an extension to our in-house teams.” Avgustina Dobreva Director of Performance Marketing, Payhawk G2 G2 verified review · October 2024 One last thing ## Five days to see where pipeline is leaking. The Pipeline Assessment is a real audit, not a sales call. Five days. Four deliverables - ICP audience snapshot, ad account analysis, AI search visibility check, pipeline signal analysis. Thirty-minute debrief. You keep the analysis whether or not we keep working together. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)