--- title: "B2B Digital Marketing | VertoDigital" description: "The B2B pipeline agency for technology CMOs. 200+ clients, $1B+ in pipeline - inbound, outbound, and pipeline intelligence, all tied to your CRM." url: "https://vertodigital.com/" image: "https://vertodigital.com/images/site/og-default.png" --- For B2B CMOs # Pipeline-Driven Digital Marketing for B2B Companies. 200+ B2B SaaS clients. $1B+ in pipeline. We help you connect every campaign to the deals that close. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) Let's talk A few of the 200+ The question we are often asked ## “If I give you more budget, can you give me more pipeline?” The metric trap Clicks. Impressions. MQLs. Vanity numbers that look good on a slide but don’t show up in the CRM as revenue. The channel trap CMOs used to ask “which channel?” Now the board asks “which opportunity?” The shift is real - most agencies haven’t made it. The speed trap Board timelines are twelve months. Most agency retainers take twelve to show results. Speed and proof are the gaps we close first. Case Studies ## Real clients. Real numbers. Measured to pipeline. [All case studies](https://vertodigital.com/case-studies) Cybersecurity Inbound + Pipeline Intelligence 2.3× pipeline in 90 days Rebuilt campaign infrastructure on first-party data activation. 73% more conversions matched vs native CRM. 4× opportunities at 50% of previous budget. [Read case study](https://vertodigital.com/case-studies/ironscales) Observability SEO + AEO 95% organic traffic growth YoY Hybrid AI + human content engine with technical SEO foundation. Content program contributed to $100M ARR milestone. [Read case study](https://vertodigital.com/case-studies/cribl-100m-arr) EV Charging Contact-Level ABM 58% more cold meetings booked Contact-Level ABM with SDR trigger workflows on named individuals. 40% more pipeline per outreach attempt. [Read case study](https://vertodigital.com/case-studies/ampeco-abm-tracking) iPaaS LinkedIn AI + Pipeline Intelligence 125% increase in Stage 1 opportunities Value-based bidding tied to CRM-defined ICP signals. 78% of opportunities showed LinkedIn influence. 20% lower cost per MQL. [Read case study](https://vertodigital.com/case-studies/snaplogic-vbb) ATS / HR Tech Inbound + Pipeline Intelligence 4× opportunities at 50% budget Marketo + Salesforce + Google Ads pipeline integration via Offline Conversion Tracking. −88% cost per MQL. [Read case study](https://vertodigital.com/case-studies/smartrecruiters) Cyber Risk Inbound + Outbound 900% MQL growth in one quarter Scaled paid Search and Social simultaneously. 74% lower cost per MQL. 365% more total leads in 90 days. [Read case study](https://vertodigital.com/case-studies/safe-security) How we work ## Three practices. Wired to your CRM. Pipeline isn’t built channel-by-channel. It’s built by connecting demand generation with demand capture, and wiring both back to deal outcomes. Inbound creates the pipeline. Outbound captures it. Pipeline Intelligence wires the whole thing into your CRM. One pipeline. One scoreboard. One agency. ### Inbound Pipeline Growth Generate awareness · capture demand · grow organically - SEO and AEO that show up where your buyer is searching - including AI search. - LinkedIn and paid search that bring high-intent buyers into the funnel. - Content and SEO built to earn visibility where your buyers research and decide. [LinkedIn Advertising →](https://vertodigital.com/services/inbound/b2b-and-saas-linkedin-advertising) [Paid Search →](https://vertodigital.com/services/inbound/b2b-and-saas-paid-search) [SEO & AEO →](https://vertodigital.com/services/inbound/b2b-seo-and-aeo) [Explore Inbound](https://vertodigital.com/services/b2b-inbound-pipeline-growth-and-demand-generation) ### Outbound Pipeline Growth Target accounts · engage buyer groups · activate at the person level - Account-based targeting that reaches the full buying committee. - Persona-based ABM across the buying group. - Contact-based ABM at the person level - ads to named individuals. [Account-Based Marketing →](https://vertodigital.com/services/outbound/account-based-marketing) [Persona-Based Marketing →](https://vertodigital.com/services/outbound/persona-based-marketing) [Contact-Based Marketing →](https://vertodigital.com/services/outbound/contact-based-marketing) [Explore Outbound](https://vertodigital.com/services/b2b-outbound-pipeline-growth-and-demand-generation) ### Pipeline Intelligence. The data layer underneath Inbound and Outbound Pipeline Growth Deal-stage signals from your CRM feed back into the ad platforms. The algorithms stop optimizing for form fills and start optimizing for who buys. That’s what makes both practices more effective over time. [Inside Pipeline Intelligence](https://vertodigital.com/services/b2b-pipeline-intelligence-and-marketing-attribution) Trust ## How we earn your trust. ### Renewal earned every quarter Every quarter, we review pipeline targets together. We earn the next quarter. ### Fixed-fee pilots, no scope creep The scope is the scope. No surprises on the invoice, ever. ### 30-day notice from day one Cancel any monthly retainer any time. That’s not a gimmick - it’s what happens when the pipeline data makes performance visible every month. Built this way because trust has to be earned, not assumed. Start a conversation ## Thirty minutes. No slides. No agenda, no slides. The first call is about your business: the pipeline challenges you’re facing, where the gaps are, and what you’ve already tried. We’ll ask the questions, give you a straight read on what’s possible, and tell you honestly if we’re not the right fit. Your call is with ### Paul Green Growth & AI Solutions, VertoDigital · Boston, MA “I run every introductory call personally. If we work together, you'll know by minute twenty whether we're a fit. If we're not, I'll tell you honestly and point you in the right direction.” paul.green@vertodigital.com [Connect on LinkedIn](https://www.linkedin.com/in/psgreen222/) Get the conversation started ### Send a note instead. Tell us what's not working. We reply within a business day. Full name * Work email * Title Company How can we help? * Send message By submitting, you agree to our [Privacy Policy](https://vertodigital.com/privacy) . Note received Paul will be in touch within one business day. He reads every note personally - expect a short, direct reply. [Explore our work](https://vertodigital.com/case-studies) Something went wrong - please try again or email us directly. For the CMO reading this ## Five days to know if we can deliver for you. A free Pipeline Assessment. Four deliverables - ICP audience snapshot, ad account analysis, AI search visibility check, pipeline signal analysis. Thirty-minute debrief. No commitment. No slides until you ask for them. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) Senior practitioner. No pitch. --- ## VertoDigital at a glance - **Legal name:** Advert Ltd. - **Founded:** 2018 - **Offices:** Campus X, Aleksandar Malinov Blvd 31, 1729 Sofia, Bulgaria · Boston, MA, US - **Rating:** [G2 4.9 / 5](https://www.g2.com/products/vertodigital/reviews) (38 verified reviews) · LinkedIn Breakthrough Award 2025 - **Elsewhere:** [LinkedIn](https://www.linkedin.com/company/vertodigital) · [X](https://x.com/VertoDigital) · [YouTube](https://www.youtube.com/@vertodigital) · [Instagram](https://www.instagram.com/vertodigitalagency/) · [GitHub](https://github.com/VertoAgency) · [Events (Luma)](https://lu.ma/vertodigital)