---
title: "LinkedIn Company Intelligence API for ABM | VertoDigital"
description: "Practical session on using LinkedIn's Company Intelligence API to surface persona-level insights and prioritize buyer groups. Sofia, April 23, 2026."
url: "https://vertodigital.com/content-hub/vertotalks/linkedin-takes-abm-next-level-2026-sofia"
image: "https://vertodigital.com/images/site/og-default.png"
---

# LinkedIn Takes ABM to The Next Level in 2026: Company Intelligence API

**VertoTalks**

Held April 23, 2026 · Campus X, Sofia

A practical session on LinkedIn's Company Intelligence API and how B2B teams can use it to get persona-level engagement signals to identify and prioritize buyer groups in their target accounts.

[Join the next VertoTalks](https://lu.ma/vertodigital)

---

## What the session covered

Knowing a company engaged with your ads isn't the same as knowing who inside it did. That gap - between account-level engagement and persona-level signal - is what Ivailo Shipochki and Dimitar Ivanov spent the session closing.

LinkedIn's Company Intelligence API gives advertisers company-level engagement data - impressions, clicks, leads, conversions - tied to specific target accounts. That's a real step up from account lists that tell you nothing about intent. But on its own, it doesn't tell you who inside the company is engaging.

Ivailo and Dimitar showed a real use case for closing that gap:

- Layering the API's engagement data together with LinkedIn's targeting attributes - job titles, skills, seniority
- Building that into a workflow that surfaces which roles inside a target account are likely engaging
- Then using that output to identify and prioritize buyer groups inside target accounts

The core shift is moving from "this company engaged with our ads" to "these personas (role-level) from this company are engaging." That's the difference between a warm account sitting on a list and an actual conversation worth having for sales - the kind that's more likely to turn into a real opportunity, not just another logged touchpoint.

Still early, and there's a lot left to experiment with, but the direction was clear to everyone in the room.

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## Key takeaways

- Account-level engagement tells you a company is interested. It doesn't tell you who inside it, and that gap is exactly what needs closing before outreach means anything to sales.
- Combining LinkedIn's Company Intelligence API with the right workflow can surface persona-level signals, so you can identify and prioritize buyer groups inside your target accounts.
- It's still early days, and the API isn't fully self-serve yet (requires provisioning). Teams are experimenting with how this fits into existing ABM workflows.

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## Who spoke

**[Ivailo Shipochki](https://www.linkedin.com/in/ivailo-shipochki/)**
Partner, Head of Inbound & Outbound Growth · VertoDigital

**[Dimitar Ivanov](/content-hub/authors/dimitar-ivanov)**
AI Engineer · VertoDigital

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## Your host

**Nikol Anestieva** - Associate, Growth · VertoDigital

Any questions about the event? Reach out to Nikol directly.

- LinkedIn: [linkedin.com/in/nikol-anestieva](https://www.linkedin.com/in/nikol-anestieva/)
- Email: [nikol.anestieva@vertodigital.com](mailto:nikol.anestieva@vertodigital.com)

---

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