---
title: "In-House vs Agency B2B Marketing | Ebook | VertoDigital"
description: "Strategic guide for B2B leaders - in-house vs agency trade-offs, costs, headcount, decision factors by growth stage, and why hybrid models work."
url: "https://vertodigital.com/content-hub/ebooks/in-house-vs-agency-b2b-tech-marketing"
image: "https://vertodigital.com/images/site/og-default.png"
---

# Should you build in-house or hire an agency?

**Ebook**

A strategic guide for B2B tech leaders: the real trade-offs between building an in-house team and [partnering with an agency](/services) - and how the best teams combine both for faster, more specialized execution.

[Download PDF](/assets/in-house-vs-agency-b2b-tech-marketing.pdf) · PDF · 444 KB · Free, no form

---

## What's inside

Six chapters on making the build-vs-buy call - and getting it right.

1. The digital marketing dilemma
2. The case for an in-house team - pros and challenges
3. The case for a marketing agency - pros and challenges
4. Key considerations for B2B tech CMOs
5. The hybrid approach - best of both worlds
6. Making the right decision

---

## By the numbers

**200+** B2B technology companies we've scaled marketing for since 2018.

---

## Who it's for

- CMOs and VPs of Marketing deciding how to scale B2B tech marketing.
- RevOps and marketing-ops leaders weighing in-house hires against outsourcing.
- Founders and growth leaders at scaling B2B tech companies ($10M–$100M ARR).

---

## More to read

- **Pipeline Intelligence** · Marketing says it's working. Sales says the leads are garbage. · /content-hub/blog/marketing-says-working-sales-says-garbage
- **Pipeline Intelligence** · Rebuilding attribution around closed-won, not MQLs
- **Pipeline Intelligence** · On-Air: Why your MarTech stack doesn't talk to each other · /content-hub/vertotalks-on-air/why-your-martech-stack-doesnt-talk-to-each-other