---
title: "Zoran Arsovski | VertoDigital Founder | VertoDigital"
description: "Founder and Managing Partner of VertoDigital. B2B pipeline marketing, demand generation, measurement, and AI in marketing."
url: "https://vertodigital.com/content-hub/authors/zoran-arsovski"
image: "https://vertodigital.com/images/site/og-default.png"
---

# Zoran Arsovski

**Managing Partner & Chief Growth Officer · VertoDigital · Sofia, Bulgaria**

Zoran Arsovski is the founder of VertoDigital and its Managing Partner & Chief Growth Officer. He started the agency in Sofia in 2018 on a simple premise: marketing's numbers and the pipeline numbers the board cares about should match - and most agencies are built to produce activity, not pipeline. Before founding VertoDigital, Zoran spent more than a decade in B2B and technology marketing, including as Director of Digital Marketing at Progress, with earlier roles at Telerik, Nestlé Bulgaria, and Deltastock. He writes and speaks on B2B demand generation, pipeline marketing, measurement, and AI in marketing.

[LinkedIn](https://www.linkedin.com/in/zoranarsovski/)

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## Content

- **On-Air: Why your MarTech stack doesn't talk to each other** - Jun 24, 2026 · Webinar · 45 min · VertoTalks On-Air · Pipeline Intelligence
- **VertoDigital becomes one of the first LinkedIn Ads Certified Agencies** - Jun 6, 2026 · Agency News · Agency
- **How we built a hybrid AI + human content engine** - May 21, 2026 · 11 min watch · Video · Inbound
- **We opened a Boston outpost** - Apr 24, 2026 · Agency News · Agency