---
title: "Yasen Lilov | Pipeline Intelligence Lead | VertoDigital"
description: "Pipeline Intelligence Lead at VertoDigital. CRM-based pipeline measurement, marketing attribution, and revenue operations."
url: "https://vertodigital.com/content-hub/authors/yasen-lilov"
image: "https://vertodigital.com/images/site/og-default.png"
---

# Yasen Lilov

**Pipeline Intelligence Lead · VertoDigital · Sofia, Bulgaria**

Yasen Lilov is the Pipeline Intelligence Lead at VertoDigital, a B2B marketing agency for technology companies. He specialises in marketing attribution, CRM-based pipeline measurement and revenue operations - connecting inbound and outbound programs to Salesforce and HubSpot so marketing and sales report on one shared definition of a qualified opportunity. Yasen writes and speaks on proving pipeline to the board, closed-won attribution, and aligning MarTech stacks for B2B SaaS teams.

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## Latest

**Blog · Pipeline Intelligence**

[Marketing says it's working. Sales says the leads are garbage. Here's how to settle it.](/content-hub/blog/marketing-says-working-sales-says-garbage)

One shared definition of a qualified opportunity - wired to the CRM - ends the standoff.

Jun 12, 2026 · 9 min read

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## Everything by Yasen

### Blog

- **[Rebuilding attribution around closed-won, not MQLs](/content-hub/blog/rebuilding-attribution-closed-won-not-mqls)** · Pipeline Intelligence · May 28, 2026 · 6 min read
- **[SEO & AEO: winning the answer engines](/content-hub/blog/seo-aeo-winning-answer-engines)** · Inbound · Apr 18, 2026 · 8 min read

### VertoTalks On-Air

- **On-Air: Why your MarTech stack doesn't talk to each other** · Pipeline Intelligence · Jun 24, 2026 · Webinar · 45 min
- **[On-Air: Proving LinkedIn ROI - A Framework For Smarter B2B Measurement](/content-hub/vertotalks-on-air/proving-linkedin-roi-b2b-measurement)** · Pipeline Intelligence · Nov 13, 2025 · Webinar · 55 min

### Ebooks & Guides

- **Should you build in-house or hire an agency?** · Agency · Ebook · PDF

### VertoTalks