--- title: "We Opened a Boston Outpost | Agency News | VertoDigital" description: "US outpost in Boston to meet B2B tech clients face-to-face. Sofia remains the operational hub since 2018." url: "https://vertodigital.com/content-hub/agency-news/boston-office" image: "https://vertodigital.com/images/site/og-default.png" --- # We opened a Boston outpost **Agency News · Jun 28, 2026 · 3 min read** By [Zoran Arsovski](/content-hub/authors/zoran-arsovski), Managing Partner, VertoDigital VertoDigital now has a foot on the ground in the US. Our Boston outpost puts us in your timezone and across the table when it matters - while [the work keeps running from Sofia](/about). --- ## Key takeaways - VertoDigital has opened a US outpost in Boston, MA - not a second head office. - The outpost puts us in the same timezone as US B2B technology clients, for in-person meetings. - QBRs, strategy sessions, and executive meetings can now happen across the table, not over an eight-hour flight. - The whole team - pipeline intelligence, ABM, and inbound growth - still works from our Sofia office. --- ## Why Boston The answer is simple: most of our clients are there, or close to it. The US B2B technology market has been the majority of our client base since 2021. Boston is the obvious choice for a North American base - a city built on technology, financial services, and enterprise software companies, with proximity to New York and easy connections across the US. We've been serving US clients from Sofia since 2018. The work has always been good. But there's a category of relationship building, client confidence, and strategic partnership that's much easier to do in the same room. The Boston outpost is our answer to that - a place to meet you where you are. To be clear about what this is: the outpost isn't a second head office. It's a small US base for meeting clients face-to-face - for sitting across the table, hosting a dinner, being in your timezone for a morning call. The team, the tooling, and the work that builds pipeline all stay in Sofia. | | | | |---|---|---| | **200+** B2B technology clients since 2018 | **$1B+** influenced pipeline across all clients | **2** on the ground - Sofia office & Boston outpost | --- ## What this means for US clients More regular in-person contact is the headline benefit. Quarterly business reviews, pipeline strategy sessions, and executive meetings no longer require an eight-hour flight. US clients can expect a VertoDigital team member in their timezone for morning calls without the late-night Sofia compromise. The Boston outpost is also our base for US events, industry dinners, and client gatherings. The pipeline-first operating model doesn't change - but proximity makes the relationship part of the equation easier. For prospective clients: if you've been interested in working with VertoDigital but wanted to meet in person first, that's now easy. Boston is the entry point. Sofia is where the pipeline gets built. --- ## Still one team The outpost doesn't split the team. The pipeline intelligence function - server-side tracking, GA4, CRM attribution, ad platform integration - runs from Sofia. Inbound growth (LinkedIn, paid search, SEO & AEO) runs from Sofia. The contact-level ABM and outbound programmes run from Sofia. Boston is where we meet you. Strategy, relationship, and executive engagement happen closer to where our US clients sit - but the outpost isn't a parallel operation. The work that produces pipeline stays in Sofia, where we've built the processes, the tooling, and the team over eight years. > "Same team, same model. The Boston outpost just means you can now sit across the table from us while we show you how it works." > - **Zoran Arsovski**, Managing Partner, VertoDigital --- ## In summary - VertoDigital now has **a foot on the ground in the US** - a Boston outpost alongside our Sofia office. - The outpost brings the **pipeline-first model** into the same timezone as our US clients. - The operating model doesn't change - **measurement-first, CRM-connected, pipeline by day 90**. The work still runs from Sofia. --- ## About the author **[Zoran Arsovski](/content-hub/authors/zoran-arsovski)** is Managing Partner at VertoDigital, the B2B pipeline agency for technology companies - founded in Sofia in 2018, now with a US outpost in Boston. He leads the firm's growth and its pipeline-first operating model across 200+ clients. He writes on building an agency around qualified pipeline, board-ready measurement, and scaling without losing the operating discipline that makes the numbers real. LinkedIn: https://www.linkedin.com/in/zoranarsovski/ --- ## More agency news - **Agency News** · VertoDigital becomes one of the first LinkedIn Ads Certified Agencies · /content-hub/agency-news/linkedin-ads-certified-agency - **Blog** · Marketing says it's working. Sales says the leads are garbage. · /content-hub/blog/marketing-says-working-sales-says-garbage - **On-Air** · Proving LinkedIn ROI - A Framework For Smarter B2B Measurement · /content-hub/vertotalks-on-air/proving-linkedin-roi-b2b-measurement