--- title: "Content Hub | Blogs, Videos & Pipeline Insights | VertoDigital" description: "Blogs, talks, webinars and tools for B2B marketing leaders proving pipeline to the board. Everything VertoDigital publishes, filtered by topic and format." url: "https://vertodigital.com/content-hub" image: "https://vertodigital.com/images/site/og-default.png" --- # Pipeline thinking, all in one place. Blogs, talks, webinars and tools for B2B marketing leaders proving pipeline to the board. --- ## Featured **[How We Rebuilt Our Website With Claude Code](/content-hub/vertotalks/how-we-rebuilt-our-website-with-claude-code-sofia-2026)** *VertoTalks · Featured* A behind-the-scenes recap on rebuilding vertodigital.com with Claude Code - the real workflow, what worked, what didn't, and how it went once the room got talking. By Zoran Arsovski · In-person event · Sofia · Jul 23, 2026 --- ## All Content ### 1. [How to optimize a B2B website for AI search: a step-by-step guide](/content-hub/blog/how-to-optimize-b2b-website-for-ai-search) *Blog · Inbound* A nine-step process to audit, restructure, and automate your B2B site for ChatGPT, Perplexity, and AI Overviews - plus how to measure whether it's moving pipeline. By Velin Dragoev · Aug 18, 2026 · 18 min read --- ### 2. [SEO Content Development: How to Write Content that Converts](/content-hub/blog/seo-content-development) *Blog · Inbound* Most SEO content ranks and still doesn't sell. The six-step process for SEO content development that treats conversion as a requirement, not an afterthought. By Velin Dragoev · Aug 18, 2026 · 12 min read --- ### 3. [B2B Google Ads strategy: a three-pillar framework for campaigns that actually drive pipeline](/content-hub/blog/b2b-google-ads-strategy) *Blog · Inbound* Why we run Google Ads as a Search-only channel, and the structure, signals, and bidding sequence that turns spend into qualified pipeline. By Ivailo Shipochki · Aug 13, 2026 · 13 min read --- ### 4. [Google Demand Gen for B2B: how to turn attention into pipeline](/content-hub/blog/google-demand-gen-for-b2b) *Blog · Inbound* Google Demand Gen works as a pipeline-assist channel, not a Search replacement - how to structure prospecting vs retargeting campaigns, target with signals, and measure it without fooling yourself. By Denitsa Yordanova · Aug 7, 2026 · 10 min read --- ### 5. [What is ABM? Account-based marketing defined](/content-hub/blog/what-is-abm) *Blog · Outbound* The three types of ABM, the three levels of signal, and the handoff plan that decides whether an account-based program becomes pipeline or just a report. By Ivailo Shipochki · Jul 31, 2026 · 12 min read --- ### 6. [CRM offline conversion tracking: the problems blocking better B2B advertising](/content-hub/blog/crm-offline-conversion-tracking-b2b-advertising) *Blog · Pipeline Intelligence* A form fill is not revenue. The data path, key identifiers, and why offline conversion imports fail to match, for feeding CRM outcomes back to Google Ads. By Denislav Hadzhiminev · Jul 30, 2026 · 11 min read --- ### 7. [How to reduce LinkedIn Ads CPL: a diagnostic playbook](/content-hub/blog/how-to-reduce-linkedin-ads-cpl) *Blog · Inbound* Diagnose the root cause first, then work the fixes in order - audience, exclusions, Lead Gen Forms, dayparting - for a 40-60% CPL reduction in 60 days. By Marie Goygadjieva · Jul 28, 2026 · 11 min read --- ### 8. [Best B2B content formats to drive organic pipeline growth](/content-hub/blog/best-b2b-content-formats-for-pipeline-growth) *Blog · Inbound* Blogs build awareness, whitepapers help buyers evaluate, case studies close deals. The 9 best B2B content formats, mapped to the buyer's stage. By Desislava Dermishkova · Jul 28, 2026 · 16 min read --- ### 9. [How We Rebuilt Our Website With Claude Code](/content-hub/vertotalks/how-we-rebuilt-our-website-with-claude-code-sofia-2026) *VertoTalks · Agency* A behind-the-scenes recap on rebuilding vertodigital.com with Claude Code - the real workflow, what worked, what didn't, and how it went once the room got talking. In-person event · Sofia · Jul 23, 2026 --- ### 10. [LinkedIn vs Google Ads for B2B: which channel should get your budget?](/content-hub/blog/linkedin-ads-vs-google-ads) *Blog · Inbound* Not a choice between the two - a ratio. How to split budget by intent, ACV, and sales cycle, why last-click undercredits LinkedIn, and how to stop wasting spend. By Emil Zagorov · Jul 22, 2026 · 12 min read --- ### 11. [What's the difference between SEO, GEO, and AEO?](/content-hub/blog/difference-between-seo-geo-and-aeo) *Blog · Inbound* A guide for B2B marketers to define each term, see where they overlap, and run them as one program. By Velin Dragoev · Jul 13, 2026 · 15 min read --- ### 12. [How to optimise your owned content for AI search](/content-hub/blog/how-to-optimize-owned-content-for-ai-search) *Blog · Inbound* Structure your content so ChatGPT, Perplexity, and Google AI Overviews trust, cite, and surface it. By Teodora Koleva · Jun 28, 2026 · 9 min read --- ### 13. [ChatGPT Ads for B2B and SaaS brands](/content-hub/blog/chatgpt-ads-for-b2b-and-saas-brands) *Blog · Inbound* How the new channel works, what it can and can't do, and how to measure it against pipeline. By Emil Zagorov · Jun 28, 2026 · 10 min read --- ### 14. [Marketing says it's working. Sales says the leads are garbage. Here's how to settle it.](/content-hub/blog/marketing-says-working-sales-says-garbage) *Blog · Pipeline Intelligence* One shared definition of a qualified opportunity - wired to the CRM - ends the standoff. By Yasen Lilov · Jun 12, 2026 · 9 min read --- ### 15. [VertoDigital becomes one of the first LinkedIn Ads Certified Agencies](/content-hub/agency-news/linkedin-ads-certified-agency) *Company News · Agency* Our team completed LinkedIn Ads certifications across Fundamentals, Marketing Strategy, Content & Creative Design, and Measurement. Company news · Jun 6, 2026 --- ### 16. [Rebuilding attribution around closed-won, not MQLs](/content-hub/blog/rebuilding-attribution-closed-won-not-mqls) *Blog · Pipeline Intelligence* Why MQL-based attribution lies to you, and how to replace it with a model that holds up. By Dimitar Ivanov · May 28, 2026 · 6 min read --- ### 17. [Human-Led, AI-Powered: Content AI Automations That Actually Work](/content-hub/vertotalks/human-led-ai-powered-content-automations-sofia-2026) *VertoTalks · Inbound* AI-powered SEO workflows for competitor analysis, content audits, and content mapping - and where human judgment still makes the difference. In-person, Sofia. In-person · Sofia · May 21, 2026 --- ### 18. [ABM in 2026: Giving Sales the "Who" Behind the "What"](/content-hub/vertotalks-on-air/abm-in-2026-giving-sales-the-who-behind-the-what) *VertoTalks On-Air · Outbound* Account-level intent tells you a company is engaged. It doesn't tell sales who to call. This session breaks down how you can close that gap with contact-level data. Webinar · 45 min · May 19, 2026 --- ### 19. [Introducing Verto AI - our agents and workflows platform](/content-hub/tools/verto-ai) *Tool · Agency* The AI layer we've built on top of every client campaign - now available to explore. Product · May 16, 2026 --- ### 20. [How to Master a Website Migration: SEO Insights](/content-hub/video/how-to-master-website-migration-seo-insights) *Video · Inbound* Whether you're updating your design, switching platforms, or restructuring your offering - a successful migration takes careful planning to avoid losing hard-earned rankings. 16 min watch · May 8, 2026 --- ### 21. [Should you build in-house or hire an agency?](/content-hub/ebooks/in-house-vs-agency-b2b-tech-marketing) *Ebook · Agency* The real trade-offs between an in-house team and an agency - and how to scale B2B tech marketing with both. Ebook · PDF --- ### 22. [We opened a Boston outpost](/content-hub/agency-news/boston-office) *Company News · Agency* VertoDigital now has a US outpost in Boston - closer to the clients we've been serving across the US market. Company news · Apr 24, 2026 --- ### 23. [LinkedIn Takes ABM to The Next Level in 2026: Company Intelligence API](/content-hub/vertotalks/linkedin-takes-abm-next-level-2026-sofia) *Event · Outbound* How B2B teams use LinkedIn's Company Intelligence API and persona-level signals to identify and prioritize buyer groups in target accounts. In-person event · Sofia · Apr 23, 2026 --- ### 24. [SEO & AEO: winning the answer engines](/content-hub/blog/seo-aeo-winning-answer-engines) *Blog · Inbound* How to optimise for AI-generated answers, not just the ten blue links. By Elitsa Dankova · Apr 18, 2026 · 8 min read --- ### 25. [What To Do Before an AI Search Audit: Laying the Right Foundations](/content-hub/video/what-to-do-before-ai-search-audit) *Video · Inbound* ICP profiles, buyer language, topical map, competitor benchmarks, and technical checks - before you run the audit. 9 min watch · Mar 14, 2026 --- ### 26. [The offline conversion your ad platforms can actually use](/content-hub/ebooks/offline-conversions-b2b-inbound) *Ebook · Pipeline Intelligence* Define, capture, and match offline conversions - ClickID tracking, native vs. third-party connectors, and signals smart bidding can trust. Ebook · PDF --- ### 27. [Proving LinkedIn ROI: A Framework For Smarter B2B Measurement](/content-hub/vertotalks-on-air/proving-linkedin-roi-b2b-measurement) *VertoTalks On-Air · Inbound, Pipeline Intelligence* Clicks and impressions don't prove LinkedIn ROI. Pipeline does. This session walks through a 4-step framework for connecting your LinkedIn activity to real revenue. Webinar · 55 min · Nov 13, 2025