---
title: "Yavlena Case Study | 61% organic traffic growth | VertoDigital"
description: "Yavlena's multilingual website migration with zero broken links. 61% organic traffic lift, keyword rankings jumped 24 → 622 in first month."
url: "https://vertodigital.com/case-studies/yavlena"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 61% organic traffic growth.

 

A multilingual website migration with zero broken links - and a SERP keyword jump from 24 to 622.

 

61%

 

organic traffic lift

 

0

 

broken links

 

42.6%

 

engagement time lift

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Yavlena.

 

Yavlena is a Bulgarian real estate brokerage operating across residential and commercial markets, with a multilingual website serving local and international buyers and renters. The business sits inside the residential and commercial real estate brokerage category, and competes on its market presence, multilingual reach, and digital experience.

 

The customer is the property buyer, seller, or renter - both local and international. The marketing motion is heavily organic-driven, with the website serving as the primary discovery channel and a critical asset for both lead generation and brand authority across multiple languages.

 

At a glance

 Industry Real Estate Engagement SEO + AEO (Migration) Timeframe Migration + first month 

The problem

 

## The problem.

 

Yavlena's team decided to move their multilingual website to a new domain and undergo a complete redesign. The primary objective: ensure smooth, seamless migration while preserving organic positioning and traffic. Secondary aim: provide an improved, seamless experience for visitors. Migrations of this kind often destroy organic equity if not executed carefully - and Yavlena couldn't afford that risk.

 

The work

 

## What we built.

 

Our team came up with a detailed strategy to support Yavlena's migration. We collaborated closely with the external developer team to establish best practices for technical SEO including URL structure, redirect mapping, and UX recommendations. Additionally, we performed extensive on-page optimization of all key pages to ensure improved keyword ranking and organic visibility on Google for targeted keywords.

 

The outcomes

 

## What changed.

 

61%

 

organic traffic lift.

 

Organic visits grew 61% compared to the month before migration.

 

0

 

broken links.

 

Zero broken links and zero indexation gaps through the migration.

 

42.6%

 

engagement time lift.

 

Average user engagement time improved 42.6% on the new site.

 

Keyword rankings jumped from 24 in the Top 100 to 622 within the first month.

 

The customer voice

 

## In their words.

 

> “Verto's expertise in SEO migration ensured a smooth transition and even led to a remarkable 61% increase in organic traffic! We're also thrilled with the improved user experience and a significant jump in keyword rankings. This project truly demonstrates the power of a strategic SEO approach and strong collaboration.”

 

Denitsa Georgieva

 

Director of Operations, Yavlena

 

The services

 

## Services behind the work.

 

Service 01

 

### SEO + AEO

 

Migration strategy, technical SEO best practices, URL structure, redirect mapping, on-page optimization.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Noonlight 

Safety Tech

 

Organic preserved through revamp

 

Noonlight: B2B website migration without traffic loss

 [Read case study](https://vertodigital.com/case-studies/noonlight) Scalefocus 

Software Services

 

48% organic sessions growth

 

Scalefocus: complete SEO framework

 [Read case study](https://vertodigital.com/case-studies/scalefocus-seo-framework) Rexera 

PropTech

 

56% organic traffic increase

 

Rexera: 4× faster content via hybrid AI

 [Read case study](https://vertodigital.com/case-studies/rexera) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Yavlena before the engagement. Five days. Senior specialist. Senior debrief.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)