---
title: "TrillerTV Case Study | 100% PPV event coverage | VertoDigital"
description: "TrillerTV's Dynamic Event Promoter automated Google Ads for 20+ PPV events per week. 100% event coverage, 27% revenue lift, 96% long-tail pipeline scale."
url: "https://vertodigital.com/case-studies/trillertv"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 100% PPV event coverage.

 

Dynamic Event Promoter - a custom-built Google Ads API tool that automated promotion for 20+ PPV events per week.

 

100%

 

PPV event coverage

 

27%

 

revenue lift

 

96%

 

long-tail pipeline scale

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About TrillerTV.

 

TrillerTV is a global streaming destination for combat sports and live entertainment, offering pay-per-view, subscription, and AVOD content across boxing, MMA, wrestling, and live music. The product sits inside the niche streaming and PPV category - alongside DAZN, FITE, and UFC Fight Pass - and competes on its breadth of combat sports rights and its high-frequency live event calendar.

 

The customer is the combat sports fan and the live event purchaser, with PPV buying decisions often made hours or days before an event. Marketing operates on an unusually fast cadence: each week brings new events that need promotion, conversion windows are short, and demand is highly time-sensitive.

 

At a glance

 Industry Streaming / Combat Sports Engagement Inbound (Search) + Custom Tooling Timeframe 6-month rollout 

The problem

 

## The problem.

 

Scaling user acquisition and PPV sale pipeline using paid advertising with existing human resources was the core challenge. TrillerTV was already leveraging Display, Video, Shopping, Social, and direct media buy, but was under-leveraging Google Search. They aired 20+ live PPV events per week and had limited resources to build dedicated campaigns, resulting in 10% of all events being promoted in Google Search.

 

The work

 

## What we built.

 

To close the event promotion gap in Search, we built an internal application - Dynamic Event Promoter (DEP) - leveraging the Google Ads API and an event product feed to automatically create a new Google Ads search ad group for every new PPV event, including search keywords, text ads, and ad extensions. We further extended search reach by building automated import rules in Bing Ads and leveraged smart bidding and data-driven conversion attribution.

 

The outcomes

 

## What changed.

 

100%

 

PPV event coverage.

 

Every PPV event got a dedicated Search ad group - up from less than 10% before automation.

 

27%

 

revenue lift.

 

Ad-attributed revenues for long-tail events grew 27% on a 6-month basis.

 

96%

 

long-tail pipeline scale.

 

Incremental business pipeline from long-tail events scaled 96% via the automated coverage.

 

The customer voice

 

## In their words.

 

> “As a data-driven company, we are excited to work with the savvy and result-oriented team of Verto to unlock the full potential of digital for TrillerTV. Results are tangible. We optimized the complete business cycle of product promotion. This is digital transformation in every aspect.”

 

Kosta Jordanov

 

CEO, TrillerTV

 

The services

 

## Services behind the work.

 

Service 01

 

### Inbound Pipeline Growth

 

Custom application built on the Google Ads API for automated event-driven campaign creation.

 

Service 02

 

### Paid Search

 

Dynamic Event Promoter (DEP), Bing Ads automation, smart bidding, data-driven attribution.

 

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Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with TrillerTV before the engagement. Five days. Three deliverables. No pitch deck.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)