---
title: "SnapLogic Case Study | 11× ROAS on opportunities | VertoDigital"
description: "SnapLogic's precision tuning with tROAS bidding doubled ROAS in six months. 11× ROAS on opportunities, 113% opportunity volume, 102% MQL volume."
url: "https://vertodigital.com/case-studies/snaplogic-troas"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 11× ROAS on opportunities.

 

Maximize Conversion Value with tROAS - a precision tuning that doubled ROAS in six months.

 

11×

 

ROAS on opportunities

 

113%

 

opportunity volume

 

102%

 

MQL volume

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About SnapLogic.

 

SnapLogic is an integration platform-as-a-service (iPaaS) company that helps enterprises connect data, applications, and APIs across hybrid environments. The product sits inside the integration and automation category - alongside MuleSoft, Workato, and Boomi - and competes on its AI-powered approach to building integrations and its support for both data integration and application integration in one platform.

 

The buyer is the data and integration leadership: chief data officer, integration architect, head of IT. The sales motion is enterprise-driven with strong inbound demand from large organizations evaluating modernization of their integration stack.

 

At a glance

 Industry iPaaS Engagement Inbound + Pipeline Intelligence Timeframe 6 months (H1 2024) 

The problem

 

## The problem.

 

While SnapLogic's Google Ads account generated healthy ICP and MQL volume, it fell short converting these into business opportunities. The task: demonstrate real bottom-line impact by boosting both quantity and quality of opportunities from Google Ads. The bid algorithm needed to be tuned not just on conversion value, but on a precise return target tied to the most valuable conversion - opportunity creation.

 

The work

 

## What we built.

 

As part of our value-based bidding strategy, we identified a high-performing bottom-funnel campaign in Google Search for optimization. After five months of strong performance using maximize conversion value bidding, we leveraged accumulated data to calculate an optimal target ROAS of 6×. We then transitioned the campaign to tROAS bidding to refine bidding precision and drive higher-value conversions. The campaign adjusted bids to maximize conversion value while reaching the set target ROAS - successfully surpassing it in the first 6 months of 2024.

 

The outcomes

 

## What changed.

 

11×

 

ROAS on opportunities.

 

Return on opportunity-stage conversions reached 11× - nearly double the 6× target.

 

113%

 

opportunity volume.

 

Opportunity volume more than doubled as tROAS concentrated spend on the highest-converting auctions.

 

102%

 

MQL volume.

 

MQLs also doubled, with a 19% drop in cost per MQL alongside.

 

The customer voice

 

## In their words.

 

> “Our collaboration with VertoDigital took our digital advertising efforts to the next level. By focusing on high-value opportunities and aligning our bottom-funnel strategy with business goals, we saw a dramatic performance improvement. The introduction of Value-Based Bidding and targeted regional strategies delivered a remarkable 11× ROAS on opportunities. This approach helped us increase the volume of MQLs and prove our campaigns' value in driving high-quality marketing-sourced opportunities. The results went beyond what we anticipated and significantly impacted our business growth!”

 

Davi Chittams

 

Director of Demand Generation, SnapLogic

 

The services

 

## Services behind the work.

 

Service 01

 

### Inbound Pipeline Growth

 

Bottom-funnel campaign tuning with target ROAS bidding.

 

Service 02

 

### Paid Search

 

Google Ads tROAS rollout on the highest-performing bottom-funnel campaign.

 

Service 03

 

### Pipeline Intelligence

 

Conversion-value modeling and 6× target derivation from accumulated CRM signal.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) SnapLogic 

iPaaS

 

68% MQL, 47% SQL increase

 

SnapLogic: one year of value-based bidding

 [Read case study](https://vertodigital.com/case-studies/snaplogic-vbb) SnapLogic 

iPaaS

 

3× ROI from paid ads

 

SnapLogic: 3× ROI via 1st-party data

 [Read case study](https://vertodigital.com/case-studies/snaplogic-1st-party-data) Cloudflare 

Cybersecurity

 

60% ROAS lift in 100 days

 

Cloudflare Self-Serve: 60% ROAS lift

 [Read case study](https://vertodigital.com/case-studies/cloudflare-self-serve) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with SnapLogic before the engagement. Five days. Three deliverables. No pitch deck.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)