---
title: "SnapLogic Case Study | 45% lower cost per registration"
description: "SnapLogic's LinkedIn Event Ads playbook outperformed Single Image Ads on every metric. 45% lower CPL vs Q1, 77% lower CPL vs prior year."
url: "https://vertodigital.com/case-studies/snaplogic-linkedin-event-ads"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 45% lower cost per registration.

 

A LinkedIn Event Ads playbook that outperformed Single Image Ads on every metric.

 

45%

 

lower CPL vs Q1 average

 

77%

 

lower CPL vs prior year

 

28%

 

higher CTR

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About SnapLogic.

 

SnapLogic is an integration platform-as-a-service (iPaaS) company that helps enterprises connect data, applications, and APIs across hybrid environments. The product sits inside the integration and automation category - alongside MuleSoft, Workato, and Boomi - and competes on its AI-powered approach to building integrations and its support for both data integration and application integration in one platform.

 

The buyer is the data and integration leadership: chief data officer, integration architect, head of IT. The sales motion is enterprise-driven with strong inbound demand from large organizations evaluating modernization of their integration stack.

 

At a glance

 Industry iPaaS Engagement Inbound (LinkedIn Paid Social) Timeframe 2024 global summit 

The problem

 

## The problem.

 

Historically SnapLogic struggled advertising virtual events with Single Image Ads on LinkedIn. Registrations were few and cost was 57% higher than the average CPL for the account. With the upcoming global virtual summit in 2024, a new strategy was needed - and the team didn't want to commit budget to a format that hadn't proven itself.

 

The work

 

## What we built.

 

We proposed Event Ads on LinkedIn. Setup involved creating a LinkedIn event for the summit, leveraging LinkedIn Event Registration Forms, and setting up a data integration for real-time lead sync into Marketo. To properly test Event Ads as a format, we set A/B tests in three regions. The results with Event Ads were quickly proving significantly better, and most of the budget was allocated towards Event Ads.

 

The outcomes

 

## What changed.

 

45%

 

lower CPL vs Q1 average.

 

Cost per registration came in 45% below the overall quarterly CPL benchmark.

 

77%

 

lower CPL vs prior year.

 

Cost per registration was 77% lower than 2023 Single Image Ad campaigns for similar events.

 

28%

 

higher CTR.

 

Click-through rate ran 28% higher than Single Image Ad campaigns - with 44% lower CPC.

 

The customer voice

 

## In their words.

 

> “Partnering with VertoDigital on LinkedIn Event Ads has been a game-changer for us. Their expertise helped us achieve a Cost per Lead 45.25% lower than our Q1 2024 CPL and significantly reduced our overall campaign costs. This collaboration highlights the immense value of innovative advertising strategies in driving efficient and impactful results.”

 

Tim White

 

VP, Corporate Marketing at SnapLogic

 

The services

 

## Services behind the work.

 

Service 01

 

### Inbound Pipeline Growth

 

Format experimentation and budget reallocation playbook for virtual event registration.

 

Service 02

 

### LinkedIn Paid Social

 

Event Ads format with LinkedIn Event Registration Forms + real-time Marketo integration. A/B tested across three regions.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) SnapLogic 

iPaaS

 

68% MQL, 47% SQL increase

 

SnapLogic: one year of value-based bidding

 [Read case study](https://vertodigital.com/case-studies/snaplogic-vbb) SnapLogic 

iPaaS

 

11× ROAS on opportunities

 

SnapLogic: 11× ROAS with tROAS

 [Read case study](https://vertodigital.com/case-studies/snaplogic-troas) Cribl 

Observability

 

14% higher conversion rate

 

Cribl: brand awareness on LinkedIn

 [Read case study](https://vertodigital.com/case-studies/cribl-brand-awareness) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with SnapLogic before the engagement. Five days. Three deliverables. No pitch deck.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)