--- title: "Skykit Case Study | 600% MQL growth in one month | VertoDigital" description: "Skykit's OCT-driven account restructure aligned Google Ads to lifecycle-stage conversions. 600% MQL growth, 100% more opportunities in 1 month." url: "https://vertodigital.com/case-studies/skykit" image: "https://vertodigital.com/images/site/og-default.png" --- # 600% MQL growth in one month. An OCT-driven account restructure that aligned Skykit's Google Ads to lifecycle-stage conversions. 600% MQL growth 100% more opportunities 1 month to results [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) The company ## About Skykit. Skykit is a cloud-based digital signage and workplace experience platform that helps enterprises manage content across screens in offices, retail, and public spaces. The product sits inside the digital signage and workplace technology category - alongside Brightsign, Yodeck, and ScreenCloud - and competes on its enterprise integrations, content management workflow, and ability to power both signage and broader workplace experience use cases. The buyer is the IT, workplace experience, and internal communications leadership at mid-market and enterprise organizations. The sales motion targets companies modernizing their physical workplace tech stack, with paid search a key contributor to inbound demand from both IT and facilities-led buyers. At a glance Industry Digital Signage Engagement Inbound + Pipeline Intelligence Timeframe 1 month rollout The problem ## The problem. Despite significant investments, Skykit was struggling to achieve optimal ROI on Google Ads. A combination of factors resulted in a fragmented and inefficient Google Ads structure. The bid algorithms were optimizing on shallow signals - meaning the budget was being spent on impressions and clicks that didn't translate to lifecycle progression. The work ## What we built. We suggested a comprehensive action-based plan: Account Restructuring (a thorough audit led to a simplified, efficient structure), Leveraging Machine Learning (maximizing Google Ads' capabilities to automate bidding, targeting, and ad delivery), and Implementing Offline Conversion Tracking (enabling accurate attribution and optimization based on real-world conversions from the client's CRM). By integrating data from the CRM, the team could make data-driven decisions aligned with their goals. The outcomes ## What changed. 600% MQL growth. MQLs grew 600% inside the first month as the bid algorithm started optimizing on lifecycle-stage signal. 100% more opportunities. Opportunity volume doubled in the same month with OCT and Smart Bidding. 114% lead increase. Top-of-funnel lead volume rose 114% as the simplified account structure unlocked impression headroom. The services ## Services behind the work. Service 01 ### Inbound Pipeline Growth Account restructure with simplified, efficient campaign hierarchy. Service 02 ### Paid Search Smart Bidding rollout and Google Ads automation across bidding, targeting, and ad delivery. Service 03 ### Pipeline Intelligence Offline Conversion Tracking integrating CRM signal for accurate attribution. ## Related work [All case studies](https://vertodigital.com/case-studies) TrillerTV Streaming 27% revenue increase TrillerTV: 100% PPV event coverage [Read case study](https://vertodigital.com/case-studies/trillertv) BuildFire Mobile App Platform 5× CPA decrease BuildFire: 5× lower CPA on Facebook [Read case study](https://vertodigital.com/case-studies/buildfire) Netgain Accounting Tech 154% lead increase Netgain: 154% leads in 3 months [Read case study](https://vertodigital.com/case-studies/netgain-leads) Free · 5 business days · No commitment ## See whether your pipeline could move like this. The Pipeline Assessment is the same diagnostic we ran with Skykit before the engagement. Five days. Senior specialist. Senior debrief. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)