---
title: "Scalefocus Case Study | 138% organic traffic QoQ | VertoDigital"
description: "Scalefocus' SEO consulting + workshops empowered the internal team. 138% QoQ organic growth, 150% new organic users, internal team enabled."
url: "https://vertodigital.com/case-studies/scalefocus-seo-enablement"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 138% organic traffic QoQ.

 

SEO consulting + workshops that empowered the Scalefocus team to manage content strategy independently.

 

138%

 

QoQ organic growth

 

150%

 

new organic users

 

1

 

enabled internal team

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Scalefocus.

 

Scalefocus is a global software services and digital transformation company that helps enterprises modernize technology stacks across financial services, telecoms, and energy. The business sits inside the IT services and digital transformation category - alongside EPAM, Endava, and Globant - and competes on its delivery footprint, vertical expertise, and senior engineering capacity.

 

The buyer is the technology and digital leadership at large enterprises: CIO, head of digital, transformation lead. The sales motion is enterprise-driven, with named-account engagement and long evaluation cycles where thought leadership content and search visibility play a meaningful role in shortlist consideration.

 

At a glance

 Industry Software Services Engagement SEO + AEO (Enablement) Timeframe Multi-quarter program 

The problem

 

## The problem.

 

The Scalefocus team wanted to improve and strategize their internal Content Marketing and SEO processes and upskill their team to achieve faster SEO results. The goal wasn't just better SEO output - it was building durable internal capability so the SEO program could continue compounding without external dependence.

 

The work

 

## What we built.

 

Our team stepped into a strategic role to support development of robust internal processes for content marketing and SEO. We created a multi-layer SEO Strategic Plan based on three pillars: Team Training and Enablement (workshops to empower the team with essential SEO skills), Leveraging Existing Assets (strategic SEO support including on-page optimization), and Content Strategy & Production (establishing a structured content production process aligned with business objectives). Our SEO partnership empowered the team to independently manage content strategies, streamlining the whole content production process from brainstorming to publishing and amplification.

 

The outcomes

 

## What changed.

 

138%

 

QoQ organic growth.

 

Organic traffic more than doubled quarter-over-quarter as the internal team scaled output.

 

150%

 

new organic users.

 

New organic users grew 150% as the enablement program turned content into a repeatable engine.

 

1

 

enabled team.

 

The Scalefocus team now manages content strategy independently from brainstorming to amplification.

 

The customer voice

 

## In their words.

 

> “VertoDigital's team has played a key role in helping us develop and execute a winning content and SEO strategy. It has enabled us to stay on top of the dynamically changing trends and achieve consistently strong SEO performance.”

 

Petya Popova-Chilikova

 

CMO, Scalefocus

 

The services

 

## Services behind the work.

 

Service 01

 

### SEO + AEO

 

3-pillar plan: Team Training & Enablement, Leveraging Existing Assets, Content Strategy & Production.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Scalefocus 

Software Services

 

48% organic sessions growth

 

Scalefocus: complete SEO framework

 [Read case study](https://vertodigital.com/case-studies/scalefocus-seo-framework) Rexera 

PropTech

 

56% organic traffic increase

 

Rexera: 4× faster content via hybrid AI

 [Read case study](https://vertodigital.com/case-studies/rexera) Common Room 

Community-Led Growth

 

583% search visibility

 

Common Room: doubled organic traffic

 [Read case study](https://vertodigital.com/case-studies/common-room) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Scalefocus before the engagement. Five days. Senior specialist. Senior debrief.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)