--- title: "Safe Security Case Study | 1,043% impression share growth" description: "Safe Security restructured Paid Search to dominate TPRM-related keywords. 1,043% impression share growth, 500% MQL increase in Q1." url: "https://vertodigital.com/case-studies/safe-security-search-dominance" image: "https://vertodigital.com/images/site/og-default.png" --- # 1,043% search impression share growth. A complete restructure of Paid Search to dominate TPRM-related keywords following industry recognition. 1,043% impression share 500% MQL increase 3× budget increase [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) The company ## About Safe Security. Safe Security is an AI-powered cyber risk management platform that helps enterprises quantify, prioritize, and reduce cyber risk in real time. The product sits inside the third-party risk management (TPRM) and cyber risk quantification category - alongside SecurityScorecard, BitSight, and UpGuard - and competes on its ability to translate technical risk into business-language exposure. The buyer is the security and risk leadership: CISO, CRO, head of risk. The sales motion is enterprise-driven, with strong inbound demand from large organizations needing board-ready risk reporting and quantified exposure metrics. At a glance Industry Cybersecurity · TPRM Engagement Inbound (Search) Timeframe Quarter-long restructure The problem ## The problem. Safe Security struggled with search impression share as a metric in Paid Search, limiting market visibility. Following recognition from Liminal as a leader in third-party risk management, the company needed to rapidly establish dominance for TPRM-related keywords while strengthening brand presence to capitalize on the validation. The existing campaign structure couldn't support concentrated impression share growth. The work ## What we built. We designed and executed a comprehensive brand experiment to maximize search impression share. The implementation included A/B testing to identify optimal bidding strategies for brand campaigns. Through systematic testing and real-time optimization, we fine-tuned campaign parameters to achieve maximum visibility across target keywords. We restructured Safe Security's Paid Search strategy, shifting focus from traffic metrics to search impression share optimization - with dedicated budget allocation and a new keyword research approach. The outcomes ## What changed. 1,043% impression share lift. Overall impression share grew 1,043% as concentrated bidding and budget reallocation took hold. 500% MQL increase in Q1. MQL volume grew 500% in the same quarter as impression share dominance translated to pipeline. 900% lift on flagship terms. "Safe Security solutions" rose 900%, "TPRM" rose 763%, and the core brand keyword rose 547%. The services ## Services behind the work. Service 01 ### Inbound Pipeline Growth Brand experiment for impression-share dominance with dedicated budget allocation. Service 02 ### Paid Search Restructured Paid Search strategy, A/B-tested brand bidding, new keyword research approach. ## Related work [All case studies](https://vertodigital.com/case-studies) Safe Security Cybersecurity 900% MQL increase Safe Security: full-funnel paid scale in Q1 [Read case study](https://vertodigital.com/case-studies/safe-security) IRONSCALES Cybersecurity 2.3× pipeline in 90 days IRONSCALES grew pipeline 227% in 90 days [Read case study](https://vertodigital.com/case-studies/ironscales) Cloudflare Cybersecurity 60% ROAS lift in 100 days Cloudflare Self-Serve: 60% ROAS lift [Read case study](https://vertodigital.com/case-studies/cloudflare-self-serve) Free · 5 business days · No commitment ## See whether your pipeline could move like this. The Pipeline Assessment is the same diagnostic we ran with Safe Security before the engagement. Five days. Senior specialist. Senior debrief. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)