--- title: "Progress Sitefinity Case Study | 275% more SQLs in 3 months" description: "Progress Sitefinity's account restructure concentrating data and optimizing further down the pipeline. 275% SQL growth, 31% lower Cost per MQL in 3 months." url: "https://vertodigital.com/case-studies/progress-sitefinity" image: "https://vertodigital.com/images/site/og-default.png" --- # 275% more SQLs in 3 months. Sitefinity's account restructure - concentrating data, optimizing further down the pipeline. 275% SQL growth 31% lower Cost per MQL 3 months to results [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) The company ## About Progress Sitefinity. Progress Sitefinity is a digital experience platform within the Progress portfolio, used by enterprises to build and govern marketing websites and digital experiences. The product sits inside the DXP and enterprise CMS category - alongside Adobe Experience Manager, Sitecore, and Optimizely - and competes on its developer experience, modular architecture, and price-performance for mid-market and enterprise teams. The buyer is the marketing and digital leadership: VP of digital, head of web, marketing technology lead. The sales motion targets organizations replacing aging CMS infrastructure or modernizing toward composable architectures, with a long evaluation cycle involving both marketing and IT. At a glance Industry CMS / Web Platform Engagement Inbound (Search) Timeframe 3 months (extended to 6) The problem ## The problem. The Sitefinity Google Ads account was generating low lead volume with inconsistent quality and high cost per lead. As the account grew in complexity, it became harder to direct spend toward the highest-value opportunities, making it difficult to scale MQLs and SQLs while keeping cost per qualified lead under control. The work ## What we built. We prioritized structural changes in the ad account so that offline conversions from the CRM could contribute more effectively to account objectives. Search campaign consolidation helped concentrate impression and conversion data so optimization could transition further down the pipeline - from form fills to MQLs and SALs. Ad messaging and keyword targeting were refined to improve traffic intent and attract higher-quality leads. The outcomes ## What changed. 275% SQL growth. SQLs grew 275% inside 3 months as the bid algorithm started optimizing on deep-funnel CRM signal. 31% lower Cost per MQL. Cost-per-MQL dropped 31% with 68.2% MQL volume increase - consolidation paid off. 86% SAL increase. Sales-Accepted Leads grew 86% across the same 3-month window. 6 months in: 241% conversions, 73% SQL increase, 53.52% lower CPL. The customer voice ## In their words. > “Collaboration with the Verto team - especially Alex and Deni - was seamless. Their structured approach and clear focus helped uncover performance opportunities that often go unnoticed in day-to-day operations.” Jan Zimovcak Search Team Manager, SEO & SEA, Progress The services ## Services behind the work. Service 01 ### Inbound Pipeline Growth Account restructure with offline conversion-driven optimization. Service 02 ### Paid Search Search campaign consolidation, ad messaging refinement, keyword targeting tuned to higher intent. ## Related work [All case studies](https://vertodigital.com/case-studies) Progress File Sharing 96% revenue increase Progress ShareFile: 96% revenue lift [Read case study](https://vertodigital.com/case-studies/progress-sharefile) Progress File Transfer 64% ROAS improvement Progress MOVEit: 64% ROAS lift [Read case study](https://vertodigital.com/case-studies/progress-moveit) Progress Load Balancing 84% more SQLs Progress Kemp: 84% SQL increase [Read case study](https://vertodigital.com/case-studies/progress-kemp-loadmaster) Free · 5 business days · No commitment ## See whether your pipeline could move like this. The Pipeline Assessment is the same diagnostic we ran with Progress Sitefinity before the engagement. Five days. Senior specialist. Senior debrief. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)