---
title: "Progress MOVEit Case Study | 64% ROAS lift, 52% more SQLs"
description: "Progress MOVEit's concentrated paid search across global markets: 64% ROAS lift, 52% more SQLs, 11% total spend reduction."
url: "https://vertodigital.com/case-studies/progress-moveit"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 64% ROAS lift, 52% more SQLs.

 

"Work smart, not hard" - concentrating MOVEit's global paid search where it actually delivered pipeline.

 

64%

 

ROAS lift

 

52%

 

SQL increase

 

11%

 

total spend reduction

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Progress MOVEit.

 

Progress MOVEit is a managed file transfer (MFT) platform within the Progress portfolio, used by regulated enterprises to securely move sensitive data between systems, partners, and customers. The product sits inside the managed file transfer and secure data exchange category - alongside IBM Sterling, GoAnywhere, and Globalscape - and competes on its compliance posture and audit-grade governance for regulated workloads.

 

The buyer is the security, compliance, and IT leadership: CISO, head of compliance, IT director. The sales motion targets enterprises in financial services, healthcare, and government, with named-account engagement and procurement-led evaluation.

 

At a glance

 Industry File Transfer / Cloud Infra Engagement Inbound (Search) Timeframe 6 months 

The problem

 

## The problem.

 

MOVEit marketing campaigns were investing significantly in paid search across global markets, but the program was spread too broadly. Budget was distributed across a range of audiences and markets without enough concentration on the strongest performers - leading to high cost per lead, inconsistent pipeline contribution, and limited room to scale what was actually working.

 

The work

 

## What we built.

 

We restructured the Paid Search program of MOVEit across global markets, consolidating ad groups to concentrate performance data and improve auction competitiveness. High-intent segments were prioritised to attract prospects with stronger propensity to convert. Budget was shifted decisively toward markets delivering the strongest pipeline returns. Underperforming areas were scaled back. Non-performing keywords were replaced with higher-intent alternatives, budget was focused on the strongest-performing segments, and underperforming areas were cut back.

 

The outcomes

 

## What changed.

 

64%

 

ROAS lift.

 

Return on ad spend grew from 1.8× to 3× - a 64% improvement on every dollar invested.

 

52%

 

SQL increase.

 

Sales-Qualified Leads grew 52% as concentration on high-intent segments paid off.

 

11%

 

total spend reduction.

 

MQLs held stable despite an 11% drop in total spend - better economics across the board.

 

6% lower cost per conversion · 30.11% drop in disqualified leads.

 

The customer voice

 

## In their words.

 

> “Collaboration with the Verto team - especially Alex and Deni - was seamless. Their structured approach and clear focus helped uncover performance opportunities that often go unnoticed in day-to-day operations.”

 

Jan Zimovcak

 

Search Team Manager, SEO & SEA, Progress

 

The services

 

## Services behind the work.

 

Service 01

 

### Inbound Pipeline Growth

 

Global paid search concentration on highest-pipeline-return markets.

 

Service 02

 

### Paid Search

 

Ad group consolidation, high-intent segment prioritization, market-level budget reallocation.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Progress 

File Sharing

 

96% revenue increase

 

Progress ShareFile: 96% revenue lift

 [Read case study](https://vertodigital.com/case-studies/progress-sharefile) Progress 

CMS

 

275% more SQLs

 

Progress Sitefinity: 275% SQL growth

 [Read case study](https://vertodigital.com/case-studies/progress-sitefinity) Progress 

Load Balancing

 

84% more SQLs

 

Progress Kemp: 84% SQL increase

 [Read case study](https://vertodigital.com/case-studies/progress-kemp-loadmaster) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Progress MOVEit before the engagement. 5 business days. 30 minutes of your time. Yours to keep.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)