---
title: "Noonlight Case Study | Organic preserved through revamp"
description: "Noonlight's B2B website transition with zero traffic loss and 17% MoM impression lift. Foundation for B2B solution-cluster expansion."
url: "https://vertodigital.com/case-studies/noonlight"
image: "https://vertodigital.com/images/site/og-default.png"
---

# Organic preserved through B2B revamp.

 

A website transition with zero traffic loss - and a foundation for B2B solution-cluster expansion.

 

0

 

pages broken

 

17%

 

MoM impression lift

 

6.6%

 

Page 1 ranking growth

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Noonlight.

 

Noonlight is a safety technology platform that connects mobile apps, hardware, and platform partners with 24/7 emergency response services across the US. The product sits inside the safety and emergency-response API category - alongside other emergency dispatch platforms - and competes on its embedded API approach that allows partners to build safety features directly into their products.

 

The buyer is the product, security, or trust-and-safety leadership at consumer apps, IoT companies, and platforms with safety use cases. As Noonlight pivoted to a B2B-first strategy, the marketing motion shifted toward product, engineering, and safety leaders evaluating safety-as-a-service for their own products.

 

At a glance

 Industry Safety Tech Engagement SEO + AEO (Migration) Timeframe Migration window + post-launch 

The problem

 

## The problem.

 

Noonlight's team needed to revamp their website to reflect a shift to a B2B-first approach. The primary objective: ensure smooth, seamless update while preserving organic traffic and search visibility. Secondary objective: lay groundwork for expanding visibility across B2B solution clusters and providing a cohesive experience for enterprise visitors. The risk: a B2B-focused redesign could destroy the consumer-facing organic equity built up over years.

 

The work

 

## What we built.

 

We began with an initial assessment to understand the potential impact of Noonlight's shift to a B2B-first strategy on organic performance. Based on this, we developed a clear strategy to support the website update while protecting existing traffic. We worked closely with Noonlight's Marketing and Web teams to ensure technical SEO best practices were in place, including redirect mapping, URL structure, and indexation rules. Post-launch, we implemented monitoring via Google Search Console, GA4, and Semrush to track rankings, impressions, CTR, index coverage, SERP features, and AI Overviews.

 

The outcomes

 

## What changed.

 

0

 

pages broken.

 

Indexability fully preserved through the migration. Zero broken pages.

 

17%

 

MoM impression lift.

 

Search impressions grew 17% month-over-month after launch.

 

6.6%

 

Page 1 ranking growth.

 

Page 1 rankings grew 6.6% across the post-launch window.

 

Organic sessions remained essentially stable through the migration - the success criterion for any B2B revamp.

 

The customer voice

 

## In their words.

 

> “VertoDigital was an incredible partner throughout our website transition. Their strategic approach and attention to detail ensured we preserved our organic performance while confidently shifting to a B2B-first focus. We now have a solid SEO foundation to build on as we grow.”

 

Maggie McKew

 

Sr. Marketing Manager, Noonlight

 

The services

 

## Services behind the work.

 

Service 01

 

### SEO + AEO

 

Migration strategy, redirect mapping, URL structure, indexation rules, post-launch monitoring across GSC/GA4/Semrush.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Yavlena 

Real Estate

 

61% organic traffic increase

 

Yavlena: 61% organic growth post-migration

 [Read case study](https://vertodigital.com/case-studies/yavlena) Rexera 

PropTech

 

56% organic traffic increase

 

Rexera: 4× faster content via hybrid AI

 [Read case study](https://vertodigital.com/case-studies/rexera) Scalefocus 

Software Services

 

48% organic sessions growth

 

Scalefocus: complete SEO framework

 [Read case study](https://vertodigital.com/case-studies/scalefocus-seo-framework) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Noonlight before the engagement. Five days. Three deliverables. No pitch deck.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)