--- title: "Netgain Case Study | 130% marketing-sourced ARR growth" description: "Netgain's six-month pipeline transformation: data infrastructure, OCT, and high-value audience targeting. 130% ARR lift, 151% average opp size." url: "https://vertodigital.com/case-studies/netgain-pipeline" image: "https://vertodigital.com/images/site/og-default.png" --- # 130% marketing-sourced ARR growth. Data infrastructure, OCT, and high-value audience targeting - Netgain's six-month pipeline transformation. 130% ARR lift 151% average opp size 6 months to results [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) The company ## About Netgain. Netgain Solutions builds accounting automation software that helps mid-market and enterprise finance teams manage lease accounting, fixed assets, and complex revenue scenarios on top of NetSuite. The product sits inside the NetSuite ecosystem and finance automation category - alongside FloQast, BlackLine, and Trintech - and competes on its native integration with NetSuite and its purpose-built workflows for ASC 842, ASC 606, and audit-grade reconciliation. The buyer is the finance and accounting leadership: corporate controller, head of revenue accounting, CFO. The sales motion targets NetSuite customers in growth-stage and enterprise tiers, with strong pipeline contribution from inbound demand and Netsuite partner-channel co-marketing. At a glance Industry Accounting Tech (FinTech) Engagement Inbound + Pipeline Intelligence Timeframe 6 months The problem ## The problem. Netgain Solutions struggled with the quality of inbound leads, which limited their ability to grow pipeline within their current budget. The marketing team needed a smarter signal feeding the bid algorithms - and a way to attribute pipeline back to specific channels and audiences. The work ## What we built. We approached the challenge by introducing: establishing a robust data infrastructure, introducing Offline Conversion Tracking in Google Ads, and optimizing campaign structure with advanced targeting. Netgain set new lead stages in their funnel, which we translated into Google Ads' OCT. By focusing on high-value target audiences identified through in-market behavior signals, demographics, ICP attributes, and first-party data, Netgain better targeted ideal customers across ad platforms. The data integration enabled real-time insights into campaign performance and the customer journey. The outcomes ## What changed. 130% ARR lift. Marketing-sourced ARR grew 130% as the bid algorithm started learning from deep-funnel signal. 151% average opp size. Average opportunity size grew 151% - high-value audience targeting paid off. 6 months to results. Compounding results across pipeline quality and quantity within two quarters. The customer voice ## In their words. > “Partnering with VertoDigital has been a game-changer for our marketing efforts. Within six months, we saw results that exceeded our expectations. VertoDigital helped us establish a solid data infrastructure, optimize our campaigns, and precisely target high-value audiences, which made a tangible impact on lead quality and pipeline growth. This collaboration has positioned us to better engage with our ideal customers and amplify our brand impact like never before.” Mandy Schnirel VP of Marketing, Netgain The services ## Services behind the work. Service 01 ### Inbound Pipeline Growth Data infrastructure foundation + advanced ICP-based audience targeting. Service 02 ### Paid Search Google Ads with new funnel-stage OCT mapping for high-value optimization. Service 03 ### Pipeline Intelligence First-party data infrastructure with real-time campaign performance insight. ## Related work [All case studies](https://vertodigital.com/case-studies) Netgain Accounting Tech 154% lead increase Netgain: 154% leads in 3 months [Read case study](https://vertodigital.com/case-studies/netgain-leads) IRONSCALES Cybersecurity 2.3× pipeline in 90 days IRONSCALES grew pipeline 227% in 90 days [Read case study](https://vertodigital.com/case-studies/ironscales) SmartRecruiters ATS / HR Tech 4× opps at 50% budget SmartRecruiters: 4× opps, 50% less budget [Read case study](https://vertodigital.com/case-studies/smartrecruiters) Free · 5 business days · No commitment ## See whether your pipeline could move like this. The Pipeline Assessment is the same diagnostic we ran with Netgain before the engagement. Five days. Senior specialist. Senior debrief. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)