--- title: "Native Spaces Case Study | 258% higher ROAS with VBB" description: "Native Spaces' Value-Based Bidding experiment proved Paid Search effectiveness. 258.2% higher ROAS, 3× quality conversions, 72.2% lower cost per conversion." url: "https://vertodigital.com/case-studies/native-spaces" image: "https://vertodigital.com/images/site/og-default.png" --- # 258% higher ROAS with VBB. A Value-Based Bidding experiment that proved Paid Search effectiveness for Native Spaces. 258.2% higher ROAS 3× quality conversions 72.2% lower cost per conversion [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) The company ## About Native Spaces. Native Spaces is an online marketplace for renting unique event spaces for weddings, productions, brand activations, and corporate events across European markets. The product sits inside the venue marketplace category - alongside Peerspace, Tagvenue, and Splacer - and competes on its curation, supplier quality, and stronghold in continental European markets. The customer is split: event organizers, brands, and producers searching for venues on the demand side; and venue owners listing their spaces on the supply side. Paid search is a core acquisition lever for the demand side, where booking value varies dramatically - making bid strategies that recognize value, not just volume, critical. At a glance Industry Event Spaces Marketplace Engagement Inbound (Search) Timeframe Since Dec 2023 The problem ## The problem. Native Spaces was using Google Ads Paid Search for user acquisition. They needed to prove the channel's effectiveness in achieving business goals: higher conversion volumes on a lower cost per conversion. But because booking values varied widely, optimizing on conversion count alone left high-value bookings under-prioritized. The work ## What we built. By partnering with us, Native Spaces introduced a data-driven Paid Search strategy focused on improving campaign performance and maximizing ROAS. The strategy consisted of two key phases: Account and Conversion Optimization (focusing entirely on OCT), and introducing a VBB experiment. The best-performing campaign was split in two with bid strategy as the only difference: Base Campaign continued with "Maximize Conversions"; Experiment Campaign piloted "Maximize Conversion Value." A strategic approach combined with the right bidding strategy and expert knowledge transformed how the channel performed. The outcomes ## What changed. 258.2% higher ROAS. Return on ad spend more than tripled when value-based bidding identified high-value bookings. 3× quality conversions. High-valued leads tripled compared to the base campaign - a real shift in conversion mix. 72.2% lower cost per conversion. Overall cost per conversion dropped 72.2% as VBB concentrated spend on the auctions worth winning. The customer voice ## In their words. > “We have been working with VertoDigital since December 2023 and it has been a great experience that we absolutely recommend. Thanks to their support we were able to set up a reliable tracking system that we then used to optimize our paid campaigns. Thanks to the set up of VBB we have been able to improve our paid goals.” Andrea Santos Freire Marketing & Communications Manager, Native Spaces The services ## Services behind the work. Service 01 ### Inbound Pipeline Growth Two-phase Paid Search strategy: account + conversion optimization, then VBB experimentation. Service 02 ### Paid Search Maximize Conversion Value bid strategy on highest-performing campaign vs Maximize Conversions baseline. ## Related work [All case studies](https://vertodigital.com/case-studies) TrillerTV Streaming 27% revenue increase TrillerTV: 100% PPV event coverage [Read case study](https://vertodigital.com/case-studies/trillertv) BuildFire Mobile App Platform 5× CPA decrease BuildFire: 5× lower CPA on Facebook [Read case study](https://vertodigital.com/case-studies/buildfire) AUBG Higher Education 82% more applications AUBG: 82% more applications started [Read case study](https://vertodigital.com/case-studies/aubg) Free · 5 business days · No commitment ## See whether your pipeline could move like this. The Pipeline Assessment is the same diagnostic we ran with Native Spaces before the engagement. Five days. Three deliverables. No pitch deck. [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)