---
title: "Microcredit Case Study | EU compliance, no data lost"
description: "Microcredit's GDPR-compliant analytics with custom funnel tracking for their multi-step application. Zero data lost, Consent Mode v2, custom funnel tracking."
url: "https://vertodigital.com/case-studies/microcredit"
image: "https://vertodigital.com/images/site/og-default.png"
---

# EU compliance, no data lost.

 

GDPR-compliant analytics for Microcredit - with custom funnel tracking for their multi-step application.

 

0

 

data lost in migration

 

Consent Mode v2

 

deployed

 

Custom

 

funnel tracking

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Microcredit.

 

Microcredit is a leading microfinance provider offering small-ticket consumer and SME lending across regulated European markets. The product sits inside the microfinance and consumer lending category - alongside other regional non-bank lenders and digital lending platforms - and competes on its accessible underwriting and its strength in serving consumers underserved by traditional banks.

 

The customer is a credit-seeking individual or small business across the markets the company serves. Compliance with consumer protection law and data privacy regulation is a core operating constraint - making analytics infrastructure and consent management strategic, not just technical.

 

At a glance

 Industry Microfinance (FinTech) Engagement Pipeline Intelligence Timeframe Migration window 

The problem

 

## The problem.

 

Microcredit needed to upgrade its analytics infrastructure to comply with EU regulations including GDPR. They required migration from Universal Analytics to GA4, integration of Google Consent Mode v2, and a custom solution for enhanced conversion tracking within their multi-step application form. The stakes were higher than typical: regulatory non-compliance carries real legal risk in their sector.

 

The work

 

## What we built.

 

Our team conducted a thorough audit of Microcredit's existing setup and developed a clear roadmap for migrating to GA4. Working with the client's development team, we ensured seamless integration of Cookiebot and created a custom dataLayer for accurate funnel tracking. We also implemented Google Consent Mode v2 and updated Google Ads Enhanced Conversions with a custom script. We were instrumental in consulting, implementing, and validating the entire analytics transformation.

 

The outcomes

 

## What changed.

 

0

 

data lost.

 

GA4 transition completed without losing data measurement capabilities.

 

Consent Mode v2

 

deployed.

 

Successful EU compliance under new regulations with full Consent Mode v2 deployment.

 

Custom

 

funnel tracking.

 

Custom dataLayer + Enhanced Conversions script for Microcredit's multi-step application form.

 

The customer voice

 

## In their words.

 

> “It's important for our business to understand in detail the online behavior of our customers. Under the professional supervision of VertoDigital team and the advanced tracking solutions developed by them, we managed successfully to migrate to GA4 without losing data. Meeting the new EU requirements and GDPR regulations was another challenge that we passed together. Last, but not least, it's always great pleasure to gain knowledge and skills of Verto's team.”

 

Alexandra Popova

 

Marketing Manager, Microcredit Jsc

 

The services

 

## Services behind the work.

 

Service 01

 

### Pipeline Intelligence

 

GA4 migration, Cookiebot integration, custom dataLayer, Consent Mode v2, Enhanced Conversions custom script.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Eightcap 

Trading / Brokerage

 

Compliant data collection

 

Eightcap: Cookiebot + Consent Mode

 [Read case study](https://vertodigital.com/case-studies/eightcap) PlanDelta 

Fintech

 

EU compliance + integration

 

PlanDelta: cross-platform compliance

 [Read case study](https://vertodigital.com/case-studies/plandelta) Access Finance 

Consumer Finance

 

47% more card approvals

 

Access Finance: GA4 unified online + offline

 [Read case study](https://vertodigital.com/case-studies/access-finance) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Microcredit before the engagement. Five days. Senior specialist. Senior debrief.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)