---
title: "IRONSCALES Case Study | 4.4× marketing-sourced pipeline"
description: "How IRONSCALES built integrated reporting across paid channels. 4.4× marketing-sourced pipeline lift and 440% marketing-attributed pipeline growth in one year."
url: "https://vertodigital.com/case-studies/ironscales-integrated-reporting"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 4.4× marketing-sourced pipeline.

 

A centralized integrated dashboard that gave IRONSCALES real-time visibility - and unlocked smarter budget decisions across channels.

 

4.4×

 

pipeline lift

 

440%

 

marketing-attributed pipeline

 

1

 

integrated dashboard

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About IRONSCALES.

 

IRONSCALES is a self-learning email security platform that protects organizations from phishing, business email compromise, and account takeover at scale. The product sits inside the email security category - alongside Proofpoint, Mimecast, and Abnormal - and competes on AI-driven threat detection plus security awareness training built into the same platform.

 

The buyer is the security buying committee: CISO, security architect, IT director. The sales motion is named-account driven, with significant inbound demand from buyers actively evaluating the email security category.

 

At a glance

 Industry Cybersecurity · Email Security Engagement Inbound + Pipeline Intelligence Timeframe 12 months 

The problem

 

## The problem.

 

IRONSCALES, an innovative email security scaleup, faced challenges setting average benchmarks on inbound MQL and SQL costs. As the company advertised on multiple channels, each with its own reporting capabilities, IRONSCALES had to rely on manual data exports to compare lead performance between channels. The team needed real-time visibility into lead volume, lead cost, and stage-to-stage conversion rates to make budget decisions with confidence.

 

The work

 

## What we built.

 

Our team simplified and automated the reporting process by building a centralized integrated dashboard. Integrated reporting combined cost data from different ad platforms with GA4 and CRM data - surfacing real-time lead volume, lead cost, and stage-to-stage conversion rates across channels and campaigns. The data infrastructure runs entirely on automated pipelines from and to the CRM, allowing channel attribution of leads and deals plus campaign optimization based on deep-funnel metrics in the ad platforms.

 

The outcomes

 

## What changed.

 

4.4×

 

pipeline lift.

 

Marketing Sourced Pipeline grew 4.4× as integrated reporting unlocked confident budget allocation across channels.

 

440%

 

marketing-attributed pipeline.

 

Over 1 year, marketing-attributed pipeline grew 440% - with channel-level visibility driving every optimization.

 

1

 

integrated dashboard.

 

Real-time data-informed budget allocation across channels, with all signals consolidated in one view.

 

Integrated reporting changed how IRONSCALES allocates budget - turning channel decisions into evidence-based calls.

 

The customer voice

 

## In their words.

 

> “VertoDigital's integrated reporting solution has been a game-changer, providing us with a comprehensive view of our campaigns and enabling data-driven decisions that led to a 440% increase in our marketing-sourced pipeline. Their expertise and innovative approach have been invaluable to our success.”

 

Andrew Roehm

 

Sr. Director Demand Generation, IRONSCALES

 

The services

 

## Services behind the work.

 

Service 01

 

### Pipeline Intelligence

 

Data foundation. Integrated reporting unifying ad platforms, GA4, and CRM data on automated pipelines.

 

Service 02

 

### Paid Search

 

Channel optimization driven by deep-funnel signal from CRM, not form-fill volume.

 

Service 03

 

### LinkedIn Paid Social

 

Channel optimization with the same integrated signal feeding bid algorithms.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Safe Security 

Cybersecurity

 

900% MQL increase

 

Safe Security: full-funnel paid scale in Q1

 [Read case study](https://vertodigital.com/case-studies/safe-security) Cloudflare 

Cybersecurity

 

60% ROAS increase in 100 days

 

Cloudflare Self-Serve: 60% ROAS lift

 [Read case study](https://vertodigital.com/case-studies/cloudflare-self-serve) SnapLogic 

iPaaS

 

11× ROAS on opportunities

 

SnapLogic: 11× ROAS with tROAS

 [Read case study](https://vertodigital.com/case-studies/snaplogic-troas) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with IRONSCALES before the engagement. 5 business days. 30 minutes of your time. Yours to keep.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)