---
title: "Domino Data Lab Case Study | GA4 + Consent Mode v2 ready"
description: "Domino Data Lab's future-proof analytics architecture built ahead of the UA sunset. GA4 migration, custom event tracking, Consent Mode v2."
url: "https://vertodigital.com/case-studies/domino-data-lab"
image: "https://vertodigital.com/images/site/og-default.png"
---

# GA4 + Consent Mode v2 ready.

 

A future-proof analytics architecture for Domino Data Lab - built ahead of the UA sunset.

 

1

 

migration on time

 

Consent Mode v2

 

ready

 

Custom

 

event tracking

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Domino Data Lab.

 

Domino Data Lab is an enterprise MLOps platform that helps data science teams build, deploy, and manage models at scale across regulated industries. The product sits inside the MLOps and AI platform category - alongside Databricks, DataRobot, and AWS SageMaker - and competes on its strength in highly regulated environments where reproducibility, governance, and model lineage matter.

 

The buyer is the data science and AI platform leadership: chief data scientist, head of ML engineering, AI platform owner. The sales motion targets large enterprises in life sciences, financial services, and insurance - where the cost of model failure and the need for audit trails make platform-grade MLOps non-negotiable.

 

At a glance

 Industry MLOps Engagement Pipeline Intelligence Timeframe Migration window 

The problem

 

## The problem.

 

Domino Data Lab needed to transition from Universal Analytics to GA4 ahead of UA's sunset. The migration required careful planning to maintain data accuracy and meet evolving privacy regulations. Key challenges: smooth migration without losing critical insights, custom GA4 event tracking for unique user interactions, and aligning the HubSpot Consent Banner with Consent Mode v2.

 

The work

 

## What we built.

 

We reviewed Domino Data Lab's UA setup to identify migration needs, created a phased migration plan to minimize disruptions, worked with their team to integrate GA4 and Google Tag Manager, updated the HubSpot Consent Banner, and provided developer guidance for ongoing management. We were key to the project's success: offering strategic consulting, implementing GA4 migration and custom event tracking, ensuring quality through rigorous testing, and building a scalable, future-proof analytics architecture.

 

The outcomes

 

## What changed.

 

1

 

migration on time.

 

GA4 migration completed on schedule with industry-best-practice setup.

 

Consent Mode v2

 

ready.

 

HubSpot Consent Banner aligned with Consent Mode v2 for compliance.

 

Custom

 

event tracking.

 

Custom GA4 events capturing the platform-specific user interactions Domino needed for analytics.

 

The services

 

## Services behind the work.

 

Service 01

 

### Pipeline Intelligence

 

GA4 migration, GTM integration, Consent Mode v2 alignment, custom event tracking, developer guidance.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Microcredit 

Microfinance

 

EU compliance + GA4

 

Microcredit: regulatory-ready GA4 transition

 [Read case study](https://vertodigital.com/case-studies/microcredit) Eightcap 

Trading / Brokerage

 

Compliant data collection

 

Eightcap: Cookiebot + Consent Mode

 [Read case study](https://vertodigital.com/case-studies/eightcap) PlanDelta 

Fintech

 

EU compliance + integration

 

PlanDelta: cross-platform compliance

 [Read case study](https://vertodigital.com/case-studies/plandelta) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Domino Data Lab before the engagement. 5 business days. 30 minutes of your time. Yours to keep.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)