---
title: "Cribl Case Study | 95% organic traffic growth YoY | VertoDigital"
description: "A 5-step technical and content SEO program that helped Cribl dominate observability search. 95% organic traffic growth YoY, 2× non-branded keywords, page-1 for \"Observability\"."
url: "https://vertodigital.com/case-studies/cribl-seo"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 95% organic traffic growth YoY.

 

A 5-step technical and content SEO program that helped Cribl dominate observability search.

 

95%

 

organic traffic YoY

 

2×

 

non-branded keywords in top 100

 

Page 1

 

for "Observability"

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Cribl.

 

Cribl is an observability pipeline company that helps enterprises route, reduce, and reshape machine data before it lands in expensive analytics platforms. The product sits inside the observability and IT data management category - alongside Splunk, Datadog, and Elastic - and competes by giving teams control over their data costs and routing decisions independent of the destination tool.

 

The buyer is the data engineering and observability leadership: head of platform engineering, observability architect, security operations lead. The sales motion targets large enterprises with significant ingest volumes, with a pipeline shaped by both inbound demand from technical evaluators and named-account expansion.

 

At a glance

 Industry Observability Engagement SEO + AEO Timeframe Year-over-year program 

The problem

 

## The problem.

 

Cribl needed to dominate observability search results and grow organic traffic at scale. The site lacked the technical foundation and content strategy to compete for high-volume industry keywords. Two clear objectives at the outset: get the main keyword "Observability" to page one, and increase organic traffic by 15% QoQ.

 

The work

 

## What we built.

 

We prioritized a strong technical foundation through audits and a 5-step strategy designed for sustained YoY organic growth. We executed comprehensive technical SEO, optimizing structure, speed, and mobile responsiveness. We developed high-quality, keyword-rich content to drive organic traffic. We utilized Semrush and Looker Studio to gain insights into organic performance and top keywords, and our expertise in foundation establishment, content development, and reporting greatly contributed to Cribl's growth.

 

The outcomes

 

## What changed.

 

95%

 

organic traffic YoY.

 

Organic sessions nearly doubled year-over-year through technical foundation work and a category-led content strategy.

 

2×

 

non-branded keywords in top 100.

 

Doubled the count of organic non-branded keywords ranking in the top 100 search results.

 

Page 1

 

for "Observability".

 

The category-defining keyword reached page one of Google search results.

 

The customer voice

 

## In their words.

 

> “Verto SEO team has done a fantastic job in helping Cribl improve our SEO ranking. The two main objectives at the start were to get the main keyword of 'Observability' to page one and to increase our organic traffic by 15% QoQ. In a short period of time, we have successfully improved both our keyword ranking and also our organic traffic. Lastly, I'm absolutely thrilled at all the new content the team is producing!”

 

Mickey Hsieh

 

Web Marketing Manager, Cribl

 

The services

 

## Services behind the work.

 

Service 01

 

### SEO + AEO

 

Technical SEO foundation, content strategy, and category-keyword domination across high-volume industry terms.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Cribl 

Observability

 

$100M ARR contribution

 

Cribl's hybrid content engine to $100M ARR

 [Read case study](https://vertodigital.com/case-studies/cribl-100m-arr) Expert.ai 

AI / NLP

 

31% organic conversion growth

 

Expert.ai: 31% more organic conversions

 [Read case study](https://vertodigital.com/case-studies/expert-ai) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Cribl before the engagement. Five days. Senior specialist. Senior debrief.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)