---
title: "Cribl Case Study | 31% lower CPL on remarketing | VertoDigital"
description: "Cribl's LinkedIn brand awareness program: 31% lower remarketing CPL, 14% higher conversion rate, 23% YoY brand search lift."
url: "https://vertodigital.com/case-studies/cribl-brand-awareness"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 31% lower CPL on remarketing.

 

A LinkedIn brand awareness program that warmed audiences before lead gen - and changed the math on conversion rate.

 

31%

 

lower remarketing CPL

 

14%

 

higher conversion rate

 

23%

 

YoY brand search lift

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Cribl.

 

Cribl is an observability pipeline company that helps enterprises route, reduce, and reshape machine data before it lands in expensive analytics platforms. The product sits inside the observability and IT data management category - alongside Splunk, Datadog, and Elastic - and competes by giving teams control over their data costs and routing decisions independent of the destination tool.

 

The buyer is the data engineering and observability leadership: head of platform engineering, observability architect, security operations lead. The sales motion targets large enterprises with significant ingest volumes, with a pipeline shaped by both inbound demand from technical evaluators and named-account expansion.

 

At a glance

 Industry Observability Engagement Inbound (LinkedIn Paid Social) Timeframe Multi-quarter program 

The problem

 

## The problem.

 

Cribl's initial goal was to capture existing demand, but cost per lead was high and they weren't generating enough leads to hit marketing goals. They needed a new approach to attract prospects and increase brand visibility within their ICP - particularly the data engineering and observability practitioners who don't always self-identify as in-market.

 

The work

 

## What we built.

 

Working closely with Cribl, we proposed a multi-channel approach including LinkedIn awareness ads to warm up audiences before requesting lead gen form fills and to increase brand visibility. Cribl created engaging, informative ads targeting their ideal customer profile. To better understand investment results, we developed with Cribl a new "engaged session" metric (time on page, scroll rate, bounce rate) layered with firmographic data through a customized 6sense + Google Analytics integration.

 

The outcomes

 

## What changed.

 

31%

 

lower remarketing CPL.

 

Cost per remarketing lead dropped 31% as warmed-up audiences converted at higher rates.

 

14%

 

higher conversion rate.

 

Conversion rate rose 14% across remarketing audiences exposed to brand content.

 

23%

 

YoY brand search lift.

 

Branded Google searches grew 23% YoY - the leading indicator of category mind-share.

 

35% higher lead gen form completion rate vs prospecting · 12% higher CTR for members exposed to brand content.

 

The services

 

## Services behind the work.

 

Service 01

 

### Inbound Pipeline Growth

 

Multi-channel program with brand awareness preceding lead gen.

 

Service 02

 

### LinkedIn Paid Social

 

Awareness ads tailored to ICP, with custom "engaged session" metric blending behavior + firmographic data.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Cribl 

Observability

 

95% organic growth YoY

 

Cribl: 95% organic traffic growth YoY

 [Read case study](https://vertodigital.com/case-studies/cribl-seo) Cribl 

Observability

 

$100M ARR contribution

 

Cribl's hybrid content engine to $100M ARR

 [Read case study](https://vertodigital.com/case-studies/cribl-100m-arr) SnapLogic 

iPaaS

 

45% lower cost per registration

 

SnapLogic: LinkedIn Event Ads playbook

 [Read case study](https://vertodigital.com/case-studies/snaplogic-linkedin-event-ads) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Cribl before the engagement. Five days. Senior specialist. Senior debrief.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)