---
title: "Common Room Case Study | 583% search visibility increase"
description: "Common Room's topic-cluster content strategy: 583% search visibility increase, 45.86% organic traffic growth, outranked main competitors."
url: "https://vertodigital.com/case-studies/common-room"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 583% search visibility increase.

 

A topic-cluster content strategy that doubled Common Room's organic traffic post Series B.

 

45.86%

 

organic traffic growth

 

583%

 

search visibility

 

Outranked

 

main competitors

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Common Room.

 

Common Room is a community-led growth platform that helps go-to-market teams understand and engage members of their customer and prospect community across digital channels. The product sits inside the community-led growth and signal-based revenue category - alongside Orbit, Insided, and Linkedin Sales Navigator-adjacent tools - and competes on its ability to unify community signals from places like Slack, Discord, GitHub, and social into a usable revenue dataset.

 

The buyer is the modern GTM leadership: head of community, VP of demand gen, RevOps lead. The sales motion targets developer-tools and community-driven SaaS companies, with strong inbound demand from teams trying to operationalize community signal into pipeline.

 

At a glance

 Industry Community-Led Growth Engagement SEO + AEO Timeframe Post Series B program 

The problem

 

## The problem.

 

Following a successful $32.3 million Series B funding round, Common Room aimed to elevate brand, increase recognition, and raise industry-specific visibility. Their goals included expanding page-one search exposure and gaining further industry accolades. The market was crowded, the category was emerging, and content needed to do double duty: drive traffic and establish category authority.

 

The work

 

## What we built.

 

We had to develop a content strategy enhancing expertise, authority, and trustworthiness, aligning with Google's E-A-T signals and fostering organic growth. We implemented a comprehensive strategy on two key areas: building highly-optimized topic clusters to enhance industry positioning, and improving content creation and editorial process to boost non-branded visibility. This two-pronged approach successfully addressed their goals and positioned Common Room for increased success.

 

The outcomes

 

## What changed.

 

45.86%

 

organic traffic growth.

 

Organic visits grew 45.86% as topic clusters captured non-branded searches.

 

583%

 

search visibility.

 

Search visibility for target topics grew 583% - near-total category coverage.

 

Outranked

 

main competitors.

 

Common Room outranked main competitors for key industry terms.

 

The services

 

## Services behind the work.

 

Service 01

 

### SEO + AEO

 

E-A-T-aligned content strategy. Topic clusters for industry positioning + improved editorial process for non-branded visibility.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Rexera 

PropTech

 

56% organic traffic increase

 

Rexera: 4× faster content via hybrid AI

 [Read case study](https://vertodigital.com/case-studies/rexera) OfficeRnD 

Workspace SaaS

 

47% organic traffic growth

 

OfficeRnD: 47% organic traffic YoY

 [Read case study](https://vertodigital.com/case-studies/officernd) Cribl 

Observability

 

$100M ARR contribution

 

Cribl's hybrid content engine to $100M ARR

 [Read case study](https://vertodigital.com/case-studies/cribl-100m-arr) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Common Room before the engagement. Five days. Senior specialist. Senior debrief.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)