---
title: "Cloudflare Case Study | 49% more open opportunities | VertoDigital"
description: "Cloudflare Enterprise's multi-faceted Paid Search restructure. 49% more open opps, 26% lower conversion cost, brand vs non-brand campaign segmentation."
url: "https://vertodigital.com/case-studies/cloudflare-enterprise"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 49% more open opportunities.

 

Cloudflare Enterprise needed paid search to drive qualified lead volume - not just lead volume.

 

49%

 

more open opps

 

26%

 

lower conversion cost

 

2

 

campaign streams

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About Cloudflare.

 

Cloudflare is a leading global connectivity cloud company that helps make the internet faster, more secure, and more reliable for millions of businesses. Its product portfolio spans security, performance, and zero trust networking - sitting inside a category that includes Akamai, Fastly, and Zscaler - and competes on a unified network architecture that consolidates security and performance services in one platform.

 

Cloudflare's Enterprise motion targets large organizations with complex networking and security needs. The buyer spans IT leadership, security architects, and infrastructure teams, with sales cycles driven by named-account engagement and procurement-led evaluation processes.

 

At a glance

 Industry Cloud / Security (Enterprise) Engagement Inbound + Pipeline Intelligence Timeframe Multi-quarter program 

The problem

 

## The problem.

 

Cloudflare's Enterprise entity faced challenges growing qualified lead volume sustainably. They needed to improve Paid Search effectiveness to achieve higher lead volume and a higher lead-to-qualified-lead ratio. The existing campaign structure didn't differentiate between brand and non-brand intent - making it hard to optimize spend toward the audiences that actually drove qualified pipeline.

 

The work

 

## What we built.

 

We reworked the campaign structure on Google Ads through a multi-faceted approach: segregating campaigns by brand and non-brand keyword intent, and aligning these campaigns with a granular analysis of lead-to-qualified-lead ratios. We also implemented offline conversion tracking, mapping conversion actions to specific demand generation funnel stages. By focusing on the lead to qualified lead ratios, we optimized keywords, assets, and allocated spend against the audiences most likely to close.

 

The outcomes

 

## What changed.

 

49%

 

more open opportunities.

 

Open Opportunities grew 49% as brand vs non-brand segmentation concentrated optimization.

 

26%

 

lower conversion cost.

 

Cost per conversion dropped 26% as the bid algorithm started training on qualified-lead signals.

 

2

 

campaign streams.

 

Brand and non-brand split into distinct streams with their own bid economics.

 

The services

 

## Services behind the work.

 

Service 01

 

### Inbound Pipeline Growth

 

Multi-faceted campaign-structure rework on Google Ads.

 

Service 02

 

### Paid Search

 

Brand vs non-brand segmentation, lead-to-qualified-lead optimization, granular asset and spend allocation.

 

Service 03

 

### Pipeline Intelligence

 

Offline conversion tracking mapped to demand generation funnel stages.

 

## Related work

 [All case studies](https://vertodigital.com/case-studies) Cloudflare 

Cybersecurity

 

60% ROAS lift in 100 days

 

Cloudflare Self-Serve: 60% ROAS lift

 [Read case study](https://vertodigital.com/case-studies/cloudflare-self-serve) IRONSCALES 

Cybersecurity

 

2.3× pipeline in 90 days

 

IRONSCALES grew pipeline 227% in 90 days

 [Read case study](https://vertodigital.com/case-studies/ironscales) Safe Security 

Cybersecurity

 

900% MQL increase

 

Safe Security: full-funnel paid scale in Q1

 [Read case study](https://vertodigital.com/case-studies/safe-security) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with Cloudflare before the engagement. 5 business days. 30 minutes of your time. Yours to keep.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)