---
title: "BuildFire Case Study | 5× lower CPA on Facebook | VertoDigital"
description: "BuildFire's B2B-targeted Clearbit + Lookalike Facebook approach. 5× lower CPA, 25% more organic conversions."
url: "https://vertodigital.com/case-studies/buildfire"
image: "https://vertodigital.com/images/site/og-default.png"
---

# 5× lower CPA on Facebook.

 

A B2B-targeted Clearbit + Lookalike approach that took BuildFire upmarket without raising costs.

 

5×

 

lower CPA

 

25%

 

more organic conversions

 

1

 

Clearbit-driven ICP audience

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment) [See all case studies](https://vertodigital.com/case-studies) 

The company

 

## About BuildFire.

 

BuildFire is a mobile app development platform that helps businesses build and manage iOS and Android apps without traditional code. The product sits inside the no-code/low-code mobile app builder category - alongside Bubble, Adalo, and Glide - and competes on its enterprise-grade scalability, plugin marketplace, and ability to support both DIY and managed-service motions.

 

The buyer spans both prosumers building apps for small businesses and enterprise marketing/operations leaders rolling out internal or customer-facing apps at scale. Going upmarket meant shifting paid social acquisition from a B2C-shaped audience toward decision-makers at 50+-person businesses.

 

At a glance

 Industry Mobile App Platform Engagement Inbound (Paid Social) Timeframe Multi-quarter program 

The problem

 

## The problem.

 

BuildFire had a successful B2C communication strategy and was looking to extend its offering to 50+ sized businesses needing a mobile platform. A new B2B communication strategy was needed - and Facebook's native targeting wasn't built for the firmographic precision the new motion required.

 

The work

 

## What we built.

 

Collaborating with us, BuildFire chose to focus on Facebook and use account-level targeting via Clearbit to maintain cost-effective CPA. Clearbit was utilized to identify the ideal customer profile and compile target account lists using first-party data from the website and Salesforce. Our two-fold strategy: using Clearbit ICP audiences built from firmographic data for demand generation, and building audiences based on quality signals (MQLs and SQLs) exported to Facebook for Lookalike campaigns in various regions. Optimizing for deeper funnel conversions delivered substantial efficiency gains.

 

The outcomes

 

## What changed.

 

5×

 

lower CPA per MQL.

 

CPA per MQL on Facebook dropped 5× through Clearbit ICP audiences and Lookalike modeling.

 

25%

 

more organic conversions.

 

Organic conversions rose 25% as the brand moved upmarket and content followed.

 

1

 

Clearbit-driven ICP audience.

 

Firmographic targeting via Clearbit + Lookalike campaigns sourced from MQL/SQL signals.

 

The services

 

## Services behind the work.

 

Service 01

 

### Inbound Pipeline Growth

 

B2B audience strategy for a B2C-shaped account, with deeper-funnel optimization.

 

Service 02

 

### LinkedIn Paid Social

 

Facebook account-level targeting via Clearbit, Lookalike campaigns sourced from MQL/SQL signals.

 

Service 03

 

### Pipeline Intelligence

 

First-party data from website + Salesforce powering Clearbit ICP audiences.

 

## Related work

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Native Spaces: 258% ROAS with VBB

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600% MQL increase

 

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 [Read case study](https://vertodigital.com/case-studies/skykit) 

Free · 5 business days · No commitment

 

## See whether your pipeline could move like this.

 

The Pipeline Assessment is the same diagnostic we ran with BuildFire before the engagement. Five days. Senior specialist. Senior debrief.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)